Plug and Play

Plug and Play, founded in 2006 and based in Sunnyvale, California, operates as a business accelerator and venture capital firm that focuses on early-stage and seed investments in technology startups. The firm runs 12 industry-specific accelerator programs annually, connecting startups with corporate partners and investors to foster collaboration and growth. Plug and Play's investment strategy encompasses a wide range of sectors, including fintech, health and wellness, travel, cybersecurity, and sustainability, allowing it to support diverse startups from any country. The firm provides various resources, including funding, mentorship, office space, and networking opportunities, and has a global presence with offices in North America, Europe, and Asia. Plug and Play has a strong track record, having helped numerous startups secure over $9 billion in funding since its inception. Its programs aim to refine business models and facilitate introductions to potential investors, ultimately contributing to the growth of the startup ecosystem.

Saeed Amidi

Co-Founder & Co-Chief Executive Officer

Kiswana Browne

Associate

Nick Daley

Associate

Gabriela Dow

Co-Founder and Partner

Matt Helmers

Director of Strategy and Innovation

Alex Roudi

Managing Partner, San Diego

Marc Steiner

General Counsel

Jupe Tan

Managing Partner, Asia Pacific & Senior Vice President, Global Operations

Andy Toth

Investment Director

Phillip Vincent

Managing Partner, East Asia

Fan Wen

Associate

Chen Zhao

Managing Partner, China

Past deals in FMCG

Chari

Venture Round in 2023
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

G.O.A.T. Fuel

Pre Seed Round in 2022
G.O.A.T. Fuel develops and promotes health-forward products. It offers energy drinks with various flavors and nutrients to consumers. G.O.A.T. Fuel is based in Texas, USA.

GSM Holdings

Pre Seed Round in 2022
GSM Holdings is engaging in optimization and leading sustainable enablement of the global circular economy. It supports mitigating secondary market financial and material waste.

Babaco Market

Funding Round in 2022
Babaco Market is a subscription with which you receive out-of-the-ordinary fruit and vegetables at home. Products that do not exceed the beauty contests organized by traditional channels and which risk being wasted. We deliver them to your home, in a box. Bring all the goodness of nature to the table and reduce food waste!

Babaco Market

Convertible Note in 2022
Babaco Market is a subscription with which you receive out-of-the-ordinary fruit and vegetables at home. Products that do not exceed the beauty contests organized by traditional channels and which risk being wasted. We deliver them to your home, in a box. Bring all the goodness of nature to the table and reduce food waste!

Ferto

Pre Seed Round in 2022
Ferto is an on-demand delivery platform that links consumers with local stores via a crowdsourced courier network. The service enables users to access a variety of products, including supermarket items, groceries, delicatessen goods, pharmaceuticals, and other retail offerings. By utilizing a network of independent couriers, Ferto not only enhances convenience for consumers but also provides flexible earning opportunities for its distributors. This model allows users to retrieve items from their preferred local retailers with ease and efficiency.

Ferto

Convertible Note in 2022
Ferto is an on-demand delivery platform that links consumers with local stores via a crowdsourced courier network. The service enables users to access a variety of products, including supermarket items, groceries, delicatessen goods, pharmaceuticals, and other retail offerings. By utilizing a network of independent couriers, Ferto not only enhances convenience for consumers but also provides flexible earning opportunities for its distributors. This model allows users to retrieve items from their preferred local retailers with ease and efficiency.

Macai

Pre Seed Round in 2021
Macai is an online supermarket that specializes in grocery delivery services, providing customers with access to a vast selection of high-quality food and non-food products. The company operates a platform that streamlines the ordering process and ensures delivery to customers' doorsteps within 24 hours. By sourcing a diverse range of essential goods and storing them in its warehouse, Macai efficiently meets the demands of its users, allowing them to select and receive products tailored to their needs. This business model emphasizes convenience and speed in the grocery shopping experience.

Chari

Seed Round in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Mucho

Pre Seed Round in 2021
Mucho is a retail company based in Lahore, Punjab, Pakistan, that operates a membership-based wholesale social commerce platform. Established in 2021, it offers high-quality groceries and household staples at significantly reduced prices through a community-driven group buying model. Members can access exclusive deals on top brands directly from manufacturers, achieving discounts of 25 to 75%. Mucho's platform not only benefits consumers by providing affordable shopping options but also supports manufacturers by offering tools and technology to reach a broad customer base and develop new revenue streams. The company's approach includes social sharing, a gamified shopping experience, and advanced payment services to enhance the overall shopping experience.

Chari

Convertible Note in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Macai

Convertible Note in 2021
Macai is an online supermarket that specializes in grocery delivery services, providing customers with access to a vast selection of high-quality food and non-food products. The company operates a platform that streamlines the ordering process and ensures delivery to customers' doorsteps within 24 hours. By sourcing a diverse range of essential goods and storing them in its warehouse, Macai efficiently meets the demands of its users, allowing them to select and receive products tailored to their needs. This business model emphasizes convenience and speed in the grocery shopping experience.

Power Finance

Seed Round in 2021
Power Finance Corporation Limited, a non-banking finance company, provides financial products and related advisory, and other services to the power sector in India. The company offers fund based financial policies/products, including guidelines for solar and wind power generation projects, as well as for funding private sector independent transmission projects; debt refinancing and prepayment policy for solar wind projects; takeout financing, asset acquisition, bridge and corporate loan, buyer's line of credit, credit facility for purchase of power through power exchange, energy saving project, and project and short-term loan services; lease financing for the purchase of equipment and wind power projects; financing of fuel supply projects and equipment manufacturers; grants/interest free loans for studies/consultancies; line of credit for import of coal; policy for investment in equity of power projects; guidelines for funding grid connected solar thermal private sector power generation projects; policy for underwriting of debt; refinancing of debt of commissioned projects along with additional corporate loans for new-expansion-acquisition of projects; and financial assistance to distribution franchisee. It also provides non-fund based policies/products comprising guarantees, letter of comfort, and policy for guarantee for credit enhancement. Power Finance Corporation Limited was founded in 1986 and is headquartered in New Delhi, India.

Change Foods

Seed Round in 2021
Change Foods, Inc., founded in 2019 and based in San Francisco, California, specializes in producing animal-free cheese and dairy products. The company focuses on creating lactose-free, hormone-free, and hypoallergenic alternatives that address the environmental, ethical, and health concerns associated with traditional animal farming. Utilizing advanced biotechnology and precision fermentation, Change Foods formulates bio-identical compounds to develop products that are indistinguishable from conventional dairy. The company aims to revolutionize the dairy industry by offering delicious cheese that melts and stretches, all while ensuring that their offerings are free from lactose, hormones, and antibiotics.

gofor

Series A in 2020
GoFor Industries Inc. operates an online platform that specializes in on-demand delivery services for building materials and equipment, specifically targeting the home improvement and construction sectors. Founded in 2016 and based in Ottawa, Canada, the company offers a mobile application that facilitates last-mile and same-day delivery solutions for suppliers and retailers. GoFor's streamlined platform integrates various logistics capabilities, including eCommerce integration, dispatching, and reporting, enabling businesses to enhance their existing delivery fleets or outsource their logistics needs entirely.

gofor

Seed Round in 2020
GoFor Industries Inc. operates an online platform that specializes in on-demand delivery services for building materials and equipment, specifically targeting the home improvement and construction sectors. Founded in 2016 and based in Ottawa, Canada, the company offers a mobile application that facilitates last-mile and same-day delivery solutions for suppliers and retailers. GoFor's streamlined platform integrates various logistics capabilities, including eCommerce integration, dispatching, and reporting, enabling businesses to enhance their existing delivery fleets or outsource their logistics needs entirely.