Plug and Play

Plug and Play, founded in 2006 and based in Sunnyvale, California, operates as a business accelerator and venture capital firm that focuses on early-stage and seed investments in technology startups. The firm runs 12 industry-specific accelerator programs annually, connecting startups with corporate partners and investors to foster collaboration and growth. Plug and Play's investment strategy encompasses a wide range of sectors, including fintech, health and wellness, travel, cybersecurity, and sustainability, allowing it to support diverse startups from any country. The firm provides various resources, including funding, mentorship, office space, and networking opportunities, and has a global presence with offices in North America, Europe, and Asia. Plug and Play has a strong track record, having helped numerous startups secure over $9 billion in funding since its inception. Its programs aim to refine business models and facilitate introductions to potential investors, ultimately contributing to the growth of the startup ecosystem.

Saeed Amidi

Co-Founder & Co-Chief Executive Officer

Kiswana Browne

Associate

Gabriela Dow

Co-Founder and Partner

Matt Helmers

Director of Strategy and Innovation

Alex Roudi

Managing Partner, San Diego

Marc Steiner

General Counsel

Jupe Tan

Managing Partner, Asia Pacific & Senior Vice President, Global Operations

Phillip Vincent

Managing Partner, East Asia

Chen Zhao

Managing Partner, China

Past deals in B2C

Chari

Venture Round in 2023
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Bosta

Convertible Note in 2021
Bosta is an on-demand delivery service based in Cairo, Egypt, that specializes in B2C instant delivery. Founded in 2016, the company offers an online platform and mobile application that enables individuals and businesses to easily send and receive shipments while tracking their deliveries in real-time. Deliveries are primarily made using scooters, which are mainly owned by the delivery personnel. Bosta aims to simplify the logistics process in densely populated urban areas, providing a convenient solution for users to manage their shipping needs with minimal effort.

Chari

Seed Round in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Chari

Convertible Note in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Bosta

Series A in 2021
Bosta is an on-demand delivery service based in Cairo, Egypt, that specializes in B2C instant delivery. Founded in 2016, the company offers an online platform and mobile application that enables individuals and businesses to easily send and receive shipments while tracking their deliveries in real-time. Deliveries are primarily made using scooters, which are mainly owned by the delivery personnel. Bosta aims to simplify the logistics process in densely populated urban areas, providing a convenient solution for users to manage their shipping needs with minimal effort.

2trde

Seed Round in 2020
2trde accelerates B2B used car trading!

2BMind

Seed Round in 2016
2BMind

Second Funnel

Convertible Note in 2013
Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend 25% of their time online on social networks. When arriving at ecommerce sites, they don't have the intent to buy. These social browsers make purchases half as often as traffic arriving from other sources. We turn social browsers into shoppers.

Second Funnel

Seed Round in 2012
Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend 25% of their time online on social networks. When arriving at ecommerce sites, they don't have the intent to buy. These social browsers make purchases half as often as traffic arriving from other sources. We turn social browsers into shoppers.