Plug and Play

Plug and Play, founded in 2006 and based in Sunnyvale, California, operates as a business accelerator and venture capital firm that focuses on early-stage and seed investments in technology startups. The firm runs 12 industry-specific accelerator programs annually, connecting startups with corporate partners and investors to foster collaboration and growth. Plug and Play's investment strategy encompasses a wide range of sectors, including fintech, health and wellness, travel, cybersecurity, and sustainability, allowing it to support diverse startups from any country. The firm provides various resources, including funding, mentorship, office space, and networking opportunities, and has a global presence with offices in North America, Europe, and Asia. Plug and Play has a strong track record, having helped numerous startups secure over $9 billion in funding since its inception. Its programs aim to refine business models and facilitate introductions to potential investors, ultimately contributing to the growth of the startup ecosystem.

Saeed Amidi

Co-Founder & Co-Chief Executive Officer

Kiswana Browne

Associate

Gabriela Dow

Co-Founder and Partner

Matt Helmers

Director of Strategy and Innovation

Alex Roudi

Managing Partner, San Diego

Marc Steiner

General Counsel

Jupe Tan

Managing Partner, Asia Pacific & Senior Vice President, Global Operations

Phillip Vincent

Managing Partner, East Asia

Chen Zhao

Managing Partner, China

Past deals in E-commerce

Chari

Venture Round in 2023
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Macai

Pre Seed Round in 2021
Macai is an online supermarket that specializes in grocery delivery services, providing customers with access to a vast selection of high-quality food and non-food products. The company operates a platform that streamlines the ordering process and ensures delivery to customers' doorsteps within 24 hours. By sourcing a diverse range of essential goods and storing them in its warehouse, Macai efficiently meets the demands of its users, allowing them to select and receive products tailored to their needs. This business model emphasizes convenience and speed in the grocery shopping experience.

Chari

Seed Round in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Wareclouds

Seed Round in 2021
Wareclouds puts ecommerce products in their customers hands in a fast and cheap way, by using peoples idle space and time. This people store products and assemble orders in their house, and move packages in their free time.

Chari

Convertible Note in 2021
Chari.ma is the leading B2B e-commerce platform for FMCG products in Morocco

Macai

Convertible Note in 2021
Macai is an online supermarket that specializes in grocery delivery services, providing customers with access to a vast selection of high-quality food and non-food products. The company operates a platform that streamlines the ordering process and ensures delivery to customers' doorsteps within 24 hours. By sourcing a diverse range of essential goods and storing them in its warehouse, Macai efficiently meets the demands of its users, allowing them to select and receive products tailored to their needs. This business model emphasizes convenience and speed in the grocery shopping experience.

Arrow

Convertible Note in 2021
We want to create new, fast, seamless consumer online purchase experiences. No more friction: Arrow's first product is an instant one-tap checkout solution, works across all platforms, and with local payment methods.
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Monir

Pre Seed Round in 2018
Monir is creating an AI-driven optimization layer to digital content. Our vision is to disrupt the publishing and content marketing industries and we are starting with e-commerce. We are developing an e-commerce experience to help online retailers increase sales through tailored content created with AI.

Stockly

Seed Round in 2018
Stockly is a software company based in Paris, France, founded in 2017. It specializes in connecting e-commerce websites with a global inventory network, allowing retailers to maintain sales even when their own stock is depleted. The platform facilitates real-time inventory management by enabling e-retailers to tap into the stock of other merchants, addressing a significant challenge in the online retail sector where 30% of e-shoppers abandon their purchases due to stock-outs. By providing this solution, Stockly helps e-commerce businesses enhance their sales potential and improve customer satisfaction by minimizing lost sales opportunities.

11Three

Seed Round in 2017
11Three is developed a product called Commerce Connect.

Emodel

Seed Round in 2016
EModels is a professional online retailer and model hobby store. eModels is a well established company with many years of successful experience within the models and hobby industry.The company has huge and positive relationships with many key suppliers and organisations.

SupplyAI

Convertible Note in 2016
SupplyAI is a retail technology company that creates products to improve people's shopping experience. AspenCX, our Shopper Success platform helps shoppers track orders, make easy self-service returns & exchange requests, and at the same time helps retailers unify shopping experience and grow their customer relationships. Through Aspen, businesses are now able to bring greater transparency to shipping and returns or exchange. As a result, retailers see greater customer trust, while ensuring they are able to operate in the most efficient manner possible. Our integration is seamless and comes with dedicated support. Our goal is simple - give your shoppers more reason to trust merchants, resulting more transactions with increased value, more frequently.

kwik

Seed Round in 2016
Kwik operates an innovative IoT platform designed to facilitate direct sales from brands and retailers to consumers. By enabling repetitive purchases, the platform connects various service providers, allowing them to sell a range of products, such as diapers and pet food, as well as services like taxi and parcel delivery. The platform features a smart IoT button that allows customers to reorder their favorite items with ease, along with an interface for payment and delivery services. Additionally, Kwik provides an analytics dashboard that helps users monitor key performance indicators, offering insights into clicks, orders, and conversion rates across different products and regions. Founded in 2016, Kwik has established its presence in Sunnyvale, California, with a research and development center located in Tel Aviv, Israel.

Lynks

Seed Round in 2016
Lynks is an e-commerce company focused on making high-demand products accessible to individuals in developing countries. It provides online shopping services that allow users to order products not readily available in their local markets and ensures delivery to their doorsteps without incurring customs duties. By simplifying the shopping process, Lynks enables customers to access a broader range of brands and products, addressing the challenges faced by consumers in regions with limited availability.

SKU IQ

Debt Financing in 2015
Sku IQ develops a cloud-based integrated commerce platform that analyzes sales across the business. The seamless POS plugin syncs in-store inventory across the web without IT disruption (no new POS hardware costs), bridging online search with an offline inventory. Boutiika's technology can geo-structure retail brick-and-mortar inventory data at mass scale, currently on display for consumers at Boutiika.com. The site features 1,000 retailers and half a million products indexed by location and updated daily, the fastest & most comprehensive search engine for local retail built to date. In addition, Boutiika is building micro versions for malls and towns.

ProductPlay

Seed Round in 2014
ProductPlay is a mobile and web platform that facilitates crowdsourced video reviews of various consumer products, including electronics, cars, kitchen appliances, clothing, and beauty items. The platform allows users to upload and access product review videos, helping consumers make informed purchasing decisions. By leveraging user-generated content, ProductPlay enhances the shopping experience, providing valuable insights into products through real-life demonstrations and opinions.

Eureka King Inc.

Seed Round in 2014
Eureka King Inc. offers cloud based solutions that enables publishers to engage and monetize their audience by adding an eCommerce layer to their website that delivers contextually aware product suggestions available at the click of a button. The company's proprietary plugin scans a webpage, matches it against relevant & engaging products, and embeds native storefronts which engage users. The company was incorporated in 2014 and is based in Sunnyvale, California.

Second Funnel

Convertible Note in 2013
Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend 25% of their time online on social networks. When arriving at ecommerce sites, they don't have the intent to buy. These social browsers make purchases half as often as traffic arriving from other sources. We turn social browsers into shoppers.

OmbuShop

Seed Round in 2013
OmbuShop is leading the eCommerce revolution in Latin America! Its simple and user-friendly platform lets anyone create an online store in just a few clicks. No software to download, no programming required. OmbuShop helps businesses and web designers to easily build beautiful online stores that simply sell more.

Glanse

Seed Round in 2013
The easiest way to shop sale items, at your fingertips

Second Funnel

Seed Round in 2012
Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend 25% of their time online on social networks. When arriving at ecommerce sites, they don't have the intent to buy. These social browsers make purchases half as often as traffic arriving from other sources. We turn social browsers into shoppers.

Retailigence

Seed Round in 2010
Retailigence Corporation operates a hyperlocal marketing platform designed to enhance in-store product sales by leveraging real-time inventory data from brick-and-mortar retailers. Founded in 2009 and based in Redwood City, California, the company offers a mobile advertising solution tailored for product brands and local retailers. Its key offerings include the adPOP Engine, which integrates inventory data into programmatic advertising for location-based user engagement, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele that includes advertising solutions, application developers, agencies, and shopper marketers in the United States. The company has established a strategic partnership with Gimbal, Inc. Retailigence operates as a subsidiary of ShopAdvisor, Inc.

Fotomoto

Series A in 2009
Fotomoto is an e-commerce system specifically designed for photos. If you are a photographer or you operate a website with a big photo inventory, Fotomoto helps you monetize your photos and sell them in a professional way -- on your own website. You will sell without any hassle. Fotomoto takes care of everything: processing order right on your website, processing the payment, making a print (or other products), and shipping it to the customers. Our goal is to let photographers and content owners focus on their photography without worrying about the hassles of selling. Fotomoto was sold to liveBooks, Inc. on December 31, 2012.

Fotomoto

Seed Round in 2008
Fotomoto is an e-commerce system specifically designed for photos. If you are a photographer or you operate a website with a big photo inventory, Fotomoto helps you monetize your photos and sell them in a professional way -- on your own website. You will sell without any hassle. Fotomoto takes care of everything: processing order right on your website, processing the payment, making a print (or other products), and shipping it to the customers. Our goal is to let photographers and content owners focus on their photography without worrying about the hassles of selling. Fotomoto was sold to liveBooks, Inc. on December 31, 2012.