SAIF Partners

SAIF Partners is a prominent private equity firm established in 2001 and based in Hong Kong, specializing in growth capital investments across Asia. The firm primarily targets sectors such as Information Technology, Internet, Mobile, Consumer Products and Services, Healthcare, Cleantech, Education, Modern Agriculture, Financial Services, and Manufacturing. With a capital management portfolio exceeding $4 billion, SAIF Partners has made over 100 investments, positioning itself as one of the largest and most active funds in the region. The firm emphasizes privately negotiated equity and equity-linked investments, focusing on growth-stage, later-stage, and early-stage companies, particularly within the greater China region. SAIF Partners operates with local teams in China and India, enabling a strong understanding of the markets in which it invests.

Gloria Ai

Venture Partner

Nick Chen

Principal and Partner

Jin Yu Dan

Venture Partner

Alma Ge

Principal

Xu Hao

Venture Partner

Yantao Huang

Senior Associate

David Iu

Venture Partner

Chris Jin

Partner

Fengchun Jin

Partner

Lynda Lau

Principal

Kenneth Lee

Partner

Joanna Li

Partner

Brandon Lin

General Partner

Anubhav Mukherjee

Principal

Ben Ng

Venture Partner

Dong Ren

Associate

Sherman Sheng

Principal

Albert Wang

Venture Partner

Qian Xiaohua

Venture Partner

Xuejun Xie

Partner

Hang Xu

General Partner

Andrew Yan

Managing Partner

Zhao Yanchao

Partner

Nikki Yang

Principal (Head of PMG) and Partner (RMB Fund)

David Zhang

Associate

Raymond Zhao

Vice President

Flora Zhao

COO and Partner

D.C. Lee

Venture Partner

Past deals in FMCG

SarvaGram

Series B in 2021
SarvaGram Fincare Private Limited provides financial services and allied interventions to individuals and small enterprises in rural and semi-urban India. It offers farmer, housing, personal, and small business loans. The company was founded in 2018 and is based in Mumbai, India.

Fashinza

Seed Round in 2021
Fashinza is a business-to-business manufacturing marketplace that addresses supply chain challenges in the apparel and fashion industries. By connecting fashion brands with experienced manufacturers, Fashinza enhances the efficiency and reliability of production processes. The company provides a supply chain and product development platform that allows users to track every step of procurement, ensuring greater visibility. This system facilitates faster production times, leveraging a vast network of cloud-connected factories to streamline operations.

Country Delight

Series C in 2020
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

CityMall

Seed Round in 2020
CityMall is a social e-commerce platform that facilitates the sale of lifestyle and essential products through peer-to-peer referrals on WhatsApp. The company aims to provide customers with a convenient and affordable shopping experience, offering a diverse range of products, including groceries and fashion items, at competitive prices. CityMall enhances the customer experience with services such as free home delivery and easy returns, allowing users to save time and money while shopping. The platform has attracted funding from notable angel investors, including industry figures from Citrus Pay and Xiaomi.

SUGAR Cosmetics

Debt Financing in 2020
SUGAR Cosmetics is a prominent Indian beauty brand that specializes in manufacturing and retailing color cosmetics, including lipsticks, eyeliners, foundations, blushes, and nail lacquers. Founded in 2012 and headquartered in Mumbai, the company has gained popularity among millennials for its unique branding and innovative product offerings, which are designed to cater to bold, independent women. SUGAR Cosmetics products are crafted in advanced facilities across various countries, including Germany, Italy, the USA, and Korea, ensuring high quality and performance. The brand emphasizes cruelty-free cosmetics and aims to provide solutions that match diverse Indian skin tones. It operates through a combination of retail stores and online channels, boasting over 2,500 retail outlets across more than 130 cities as of 2020. SUGAR Cosmetics is committed to expanding its presence and accessibility, aiming to reach every makeup user in India.

FarEye

Series D in 2020
FarEye is a logistics SaaS platform for predictive visibility. It enables brands to orchestrate, track, and optimize their logistics operations. The machine-learning based platform is empowering global enterprises to shrink delivery time by up to 27%, increase courier productivity by up to 15%, eliminate risks by up to 57%, and achieve operational excellence.

Blitzscale Technologies

Series B in 2019
WMall is a B2C social commerce platform. they’re helping under-represented online personas such as women in Tier-2 & Tier-3 cities buy trusted products online. They sell products to consumers on social platforms such as WhatsApp and YouTube, and also provide a social buying experience to users on our own app.

CashFlo

Series A in 2019
Cashflo operates a digital marketplace focused on supply chain financing, facilitating collaboration among buyers, suppliers, and distributors for early payment solutions. Established in 1992 and headquartered in Mumbai, Maharashtra, India, Cashflo serves small and medium-sized enterprises (SMEs) across more than 30 cities. The company is also known as Cashflow Investments (India) Private Limited. With plans for business expansion, Cashflo aims to enhance its platform and grow its workforce to around 75 employees within the next two years. The recent infusion of funds will support these initiatives, enabling the company to implement its growth strategies effectively.
Fighting Esports Group is a China-based online gaming network working to grow mobile esports worldwide.
Arman Financial Services Limited (ASFL), true to the meaning of its name (‘Aspiration’ or ‘Wish’), bridges the gap between people’s aspirations, wishes, and reality.By enabling affordable personal mobility via two-wheeler and three-wheeler financing, Arman promises a better life to the middle-class and emerging middle-class, and helps families move up the economic ladder. By offering small ticket income generating loans to bottom of pyramid customers, it offers poor house-hold to increase their income and drastically enhance their livelihood.

Sibu

Series A in 2018
Guangdong Sibu Group Co., Ltd. is a private company engaged in e-commerce. The firm was founded in 2014 and is headquartered in Guangzhou, China.

FarEye

Non Equity Assistance in 2016
FarEye is a logistics SaaS platform for predictive visibility. It enables brands to orchestrate, track, and optimize their logistics operations. The machine-learning based platform is empowering global enterprises to shrink delivery time by up to 27%, increase courier productivity by up to 15%, eliminate risks by up to 57%, and achieve operational excellence.

FirstCry

Series D in 2016
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

FarEye

Series A in 2016
FarEye is a logistics SaaS platform for predictive visibility. It enables brands to orchestrate, track, and optimize their logistics operations. The machine-learning based platform is empowering global enterprises to shrink delivery time by up to 27%, increase courier productivity by up to 15%, eliminate risks by up to 57%, and achieve operational excellence.

FirstCry

Series D in 2016
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

PepperTap

Series B in 2015
PepperTap is a mobile application that provides grocery delivery service. It enables users to buy fruits, vegetables, and groceries that will be delivered in 2 hours with just a few taps. The company aims to be the fastest on-demand grocery delivery service in India that provides convenience, on-time and on-demand delivery to its patrons, along with superlative services and hand-picked products. PepperTap was founded in 2014 and is headquartered in Gurgaon, Haryana.

PepperTap

Series B in 2015
PepperTap is a mobile application that provides grocery delivery service. It enables users to buy fruits, vegetables, and groceries that will be delivered in 2 hours with just a few taps. The company aims to be the fastest on-demand grocery delivery service in India that provides convenience, on-time and on-demand delivery to its patrons, along with superlative services and hand-picked products. PepperTap was founded in 2014 and is headquartered in Gurgaon, Haryana.

PepperTap

Series A in 2015
PepperTap is a mobile application that provides grocery delivery service. It enables users to buy fruits, vegetables, and groceries that will be delivered in 2 hours with just a few taps. The company aims to be the fastest on-demand grocery delivery service in India that provides convenience, on-time and on-demand delivery to its patrons, along with superlative services and hand-picked products. PepperTap was founded in 2014 and is headquartered in Gurgaon, Haryana.

FirstCry

Series D in 2015
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Womai

Series B in 2014
Womai Co., Ltd. owns and operates an online food retailing platform in China. The company offers imported food, fresh fruits and vegetables, grain and oil rice noodles, local specialties, snack food, brewed drinks, biscuit cakes, baby food, alcohol, and tea. It was founded in 2008 and is based in Beijing, China. Womai Co., Ltd. operates as a subsidiary COFCO Corporation. Womai Co., Ltd. operates as a subsidiary of COFCO Corporation

FirstCry

Series C in 2014
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Womai

Series A in 2013
Womai Co., Ltd. owns and operates an online food retailing platform in China. The company offers imported food, fresh fruits and vegetables, grain and oil rice noodles, local specialties, snack food, brewed drinks, biscuit cakes, baby food, alcohol, and tea. It was founded in 2008 and is based in Beijing, China. Womai Co., Ltd. operates as a subsidiary COFCO Corporation. Womai Co., Ltd. operates as a subsidiary of COFCO Corporation

Inkfruit

Venture Round in 2012
Direct-to-Consumer Retail Brand

FirstCry

Series B in 2012
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Inkfruit

Venture Round in 2011
Direct-to-Consumer Retail Brand

FirstCry

Series A in 2011
FirstCry is an online platform specializing in baby and children's products, offering over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pigeon, Pampers, and Disney. Founded in 2010 and headquartered in Pune, India, the company focuses on providing a high-quality online shopping experience with competitive pricing, efficient delivery services, and responsive customer support. In addition to its retail operations, FirstCry is involved in the wholesale sector, promoting and selling baby products and fast-moving consumer goods through various business partners. The company also operates a preschool segment via franchise partnerships across India.

Inkfruit

Series A in 2011
Direct-to-Consumer Retail Brand
China Huiyuan Juice Group Limited, an investment holding company, manufactures and sells fruit and vegetable juices primarily in the People’s Republic of China. The company offers concentrated juices, purees, fruit juices, vegetable juices, ice tea beverages, mineral water, and other drinks. It also engages in the manufacture of carton; and planting and processing of eucommia. The company was founded in 1992 and is headquartered in Beijing, the People’s Republic of China. China Huiyuan Juice Group Limited is a subsidiary of China Hui Yuan Juice Holdings Co., Ltd.

Xiangya Group

Venture Round in 2010
Xiangya Group, founded in 2006 and based in Shenzhen, China, specializes in the research, development, and manufacture of all-natural medicated food products. The company focuses on integrating cereals, herbals, and other healthy ingredients, ensuring that its offerings are free from additives. Xiangya Group is recognized as the leading brand in China's freshly-ground five grains healthcare sector and operates extensive processing centers in Shenzhen, alongside ecological bases spanning tens of thousands of acres across the country. Its sales network reaches hundreds of major cities, including Beijing, Shanghai, Guangzhou, and Shenzhen. The company has also established partnerships with well-known retailers such as Walmart, Sam's Club, ParknShop, Jusco, Carrefour, and RT-Mart, enhancing its market presence.

HomeShop18

Private Equity Round in 2008
HomeShop18 is a prominent digital commerce platform in India, combining television, internet, and mobile channels to reach over 250 million consumers. Launched in 2008, it offers a diverse array of products, including jewelry, clothing, home appliances, health and beauty items, and footwear. The platform provides an integrated shopping experience that emphasizes value, entertainment, and simplicity, catering to the needs of Indian consumers in a fragmented retail market dominated by small stores with limited product selection. HomeShop18 supports over 1,000 brands, facilitating both domestic and international companies in marketing and selling their products efficiently across the country. With a pan-India delivery network and 24/7 multi-lingual customer service, the platform has become a trusted name in home shopping, boasting over 8.9 million consumers who have placed orders through its services.

FOXTOWN

Venture Round in 2008
Foxtown Industrial Co., Ltd. is a Chinese subsidiary of a European discount retail group, operating a chain of discount stores across China. Established in 2003 and based in Shanghai, the company runs its own shopping malls in major cities such as Shanghai, Shenzhen, and Jinan. Foxtown's outlets offer customers a unique shopping experience that combines retail with recreational and entertainment options, catering to a diverse clientele.

Longfan Media

Series A in 2007
Longfan Media, established in 1997 and headquartered in Shenzhen, China, is a leading outdoor advertising company. It has developed into one of the largest domestic outdoor media groups, with a significant presence across more than 20 major cities in China. The company specializes in various advertising formats, including LCD screens at bus shelters, telephone booths, and LED displays in shopping malls and public spaces. With nearly 50,000 media boards, Longfan Media offers a diverse range of media solutions tailored to various industries such as finance, real estate, automobiles, and consumer goods. Its focus on networked, electronic, and interactive media resources has positioned Longfan Media as a competitive player in the outdoor advertising sector.
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