Salesforce

Salesforce is a global cloud computing company that specializes in providing business software on a subscription basis, primarily known for its customer relationship management (CRM) solutions. Founded in 1999 and based in California, Salesforce offers a comprehensive suite of products, including Sales Cloud for managing customer information, Service Cloud for customer support, Marketing Cloud for digital marketing, and Analytics Cloud for data insights. The Customer 360 platform integrates customer data across various systems to enhance sales, service, marketing, and commerce functions. Additionally, Salesforce Ventures, the company's venture capital arm, invests in technology-related startups, providing funding and access to its extensive cloud ecosystem. Since its inception in 2009, Salesforce Ventures has supported over 250 enterprise cloud startups worldwide, promoting innovation and encouraging corporate philanthropy through initiatives like Pledge 1%.

Samuel Ackah-Yensu

Investor

Adrianna Alterman

Director, Salesforce Ventures Impact Fund

Jess Bartos

Investor

Arundhati Bhattacharya

Chairman and Ceo Salesforce India

Craig Butters

Director, Customer Success

Kevin Chen

Investor

Max Comparetto

Co-Founder, Salesforce Web3 Studio

Robert DeSisto

SVP, GM B2B and B2C Commerce

Olivia Donatelli

Associate

Paul Drews

Managing Director, Salesforce Ventures

Claudine Emeott

Partner, Salesforce Ventures Impact Fund

Dan Farber

SVP Strategic Communications

Sarah Franklin

EVP and GM, Platform, Trailhead, and AppExchange at Salesforce

Matthew Garratt

Managing Partner

Kartik Gupta

Investor

Kartikeya Gupta

Investor - Global Investments

Achyut Jajoo

SVP and GM, Manufacturing and Automotive

Alex Kayyal

SVP and Managing Partner

Robert Keith

Managing Director, Salesforce Ventures

Jody Kohner

EVP, Global Enablement

Zak Kokosa

Investor

Sherrick Murdoff

Vice President, Partner Investments and M&A

Fatima Paruk

SVP and Chief Health Officer, Salesforce Health and Life Sciences

Lauryn Poyser

Investor

Dom Pusateri

Investor

Alexandra Quie

Investor

Laura Rowson

Investor

Katie Schwartz

Managing Director

John Somorjai

Executive Vice President, Corporate Development

Jason Spinell

Partner, Slack Fund

Jim Steele

President, Global Strategic Customers

Emily Zhao

Investor

Past deals in Mobile Advertising

PredictSpring

Series B in 2022
PredictSpring Inc. is a mobile commerce platform based in Los Altos, California, founded in 2013 by pioneers in mobile commerce and digital shopping. The company facilitates the creation and launch of mobile applications for brands and retailers, enhancing the customer experience across various channels, including web, email, and social media. PredictSpring's platform supports an omnichannel approach, allowing seamless integration between online and in-store shopping experiences. It offers a range of features such as full point of sale (POS), mobile point of sale (mPOS), cash management, clienteling, endless aisle, and curbside pickup. Notable clients include leading retailers like Calvin Klein, Cole Haan, and Claire's. By prioritizing consumer engagement and efficient transactions, PredictSpring is dedicated to transforming the retail landscape and improving interactions between brands and their customers.

PixelMEDIA

Private Equity Round in 2021
PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.

AppsFlyer

Venture Round in 2020
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

AppsFlyer

Series D in 2020
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

PredictSpring

Venture Round in 2020
PredictSpring Inc. is a mobile commerce platform based in Los Altos, California, founded in 2013 by pioneers in mobile commerce and digital shopping. The company facilitates the creation and launch of mobile applications for brands and retailers, enhancing the customer experience across various channels, including web, email, and social media. PredictSpring's platform supports an omnichannel approach, allowing seamless integration between online and in-store shopping experiences. It offers a range of features such as full point of sale (POS), mobile point of sale (mPOS), cash management, clienteling, endless aisle, and curbside pickup. Notable clients include leading retailers like Calvin Klein, Cole Haan, and Claire's. By prioritizing consumer engagement and efficient transactions, PredictSpring is dedicated to transforming the retail landscape and improving interactions between brands and their customers.

Mobify

Acquisition in 2020
Mobify is the #1 provider of Progressive Web Apps for eCommerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships. The Mobify platform delivers a unified customer experience across mobile web and apps, while building customer relationships through push notifications and store drivers. Leading global brands including Lancôme, Crabtree & Evelyn, Paula’s Choice, Carnival Cruise Line, London Drugs, Burlington, PureFormulas, Superdry, Columbia, eXtra Electronics, and ThinkGeek generate extensive revenue through the Mobify Platform and rely on Mobify to grow their customer lifetime value.

Creators Match

Series C in 2018
Creators Match Ltd. is a Tokyo-based company established in 2007 that specializes in internet advertisement services. The firm focuses on the planning and production of digital advertisements, including the development of banners, landing pages, and leaflets. Additionally, Creators Match organizes seminars and provides educational materials aimed at enhancing the skills of creators and facilitating platform development for internet advertising companies. By offering a comprehensive suite of services that encompasses product creation, development, education, and digital marketing, the company aims to improve market penetration and increase the efficiency of creators' work, ultimately helping them reach a broader audience.

Torchlite

Seed Round in 2018
Torchlite Technologies Inc. is a technology company founded in 2015 and headquartered in Indianapolis, Indiana. It operates a platform designed to connect businesses with vetted freelance digital marketing experts, allowing organizations to efficiently source, engage, and manage talent for their marketing needs. The platform facilitates the approval of selected freelancers, management of engagement terms, hours, and payments, all from a single interface. Torchlite aims to fill critical marketing gaps and enhance campaign performance by optimizing workflow and extending teams with on-demand talent. By providing a marketplace for digital marketing professionals, Torchlite supports businesses in driving results and adapting to the evolving landscape of marketing needs.

Datorama

Acquisition in 2018
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place; access and act on the right cross-channel KPIs, dashboards, reports, and AI-powered insights; and optimize and report on every investment, performance, and outcome across the customer journey. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom, and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list.

Hustle

Series B in 2018
Hustle, Inc. operates a peer-to-peer text messaging platform that allows organizations to communicate effectively with their contacts through personal text messages. The platform serves various purposes, including event attendance, fundraising, admissions, recruiting, advocacy, and sales and marketing. Founded in 2014 and headquartered in San Francisco, California, Hustle provides an affordable and efficient solution for organizations to reach their target supporters and customers. By enabling two-way conversations, Hustle empowers its users to engage in genuine and personal dialogues with a large number of individuals, thus enhancing their outreach efforts.

Crafter

Seed Round in 2018
ChatBook is a SaaS platform for marketers who work in B2B area to automate acquiring leads and evaluate leads in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using ChatBook, users don’t have to visit the website, it comes to you on your social media advertisements. ChatBook delivers more solid targeting based on social media activity and profiles.

Bryj

Series B in 2017
FollowAnalytics, Inc. offers a mobile engagement platform designed to enhance customer interactions through personalized marketing strategies. Founded in 2013 and headquartered in San Francisco, with additional offices in Paris and Montreal, the company enables Fortune 2000 businesses to convert customers into brand advocates by facilitating meaningful mobile app experiences. The platform provides tools for marketers to create personalized push notifications, in-app messaging, and other engagement methods that connect with existing marketing stacks. With a focus on mobile marketing automation, FollowAnalytics integrates analytics and machine learning to analyze customer behavior, allowing brands to craft tailored marketing moments that resonate with users. This user-friendly platform is specifically designed for marketers, streamlining the process of engaging customers and revitalizing relationships with unresponsive audiences.

Automile

Series B in 2017
Automile Inc. is an Internet of Things company that specializes in developing an online platform for vehicle and fleet management. Founded in 2013 and headquartered in Palo Alto, California, with an additional office in Stockholm, Sweden, Automile offers a solution that connects vehicle drivers and fleet managers to crucial vehicle data. The company's flagship product, the Automile Box, is a web application that facilitates compliance and mileage logging, driver identification, task management, real-time tracking, and safety features to prevent speeding and accidents. Automile's services cater to a diverse range of industries, including agriculture, mining, construction, transportation, and public administration, with a customer base spanning Europe and the United States. The platform leverages IoT technology to enhance tracking, routing, scheduling, and dispatching, enabling fleet owners to monitor their vehicles and protect their assets effectively.

Hustle

Series A in 2017
Hustle, Inc. operates a peer-to-peer text messaging platform that allows organizations to communicate effectively with their contacts through personal text messages. The platform serves various purposes, including event attendance, fundraising, admissions, recruiting, advocacy, and sales and marketing. Founded in 2014 and headquartered in San Francisco, California, Hustle provides an affordable and efficient solution for organizations to reach their target supporters and customers. By enabling two-way conversations, Hustle empowers its users to engage in genuine and personal dialogues with a large number of individuals, thus enhancing their outreach efforts.

Automile

Series A in 2016
Automile Inc. is an Internet of Things company that specializes in developing an online platform for vehicle and fleet management. Founded in 2013 and headquartered in Palo Alto, California, with an additional office in Stockholm, Sweden, Automile offers a solution that connects vehicle drivers and fleet managers to crucial vehicle data. The company's flagship product, the Automile Box, is a web application that facilitates compliance and mileage logging, driver identification, task management, real-time tracking, and safety features to prevent speeding and accidents. Automile's services cater to a diverse range of industries, including agriculture, mining, construction, transportation, and public administration, with a customer base spanning Europe and the United States. The platform leverages IoT technology to enhance tracking, routing, scheduling, and dispatching, enabling fleet owners to monitor their vehicles and protect their assets effectively.

Twin Prime

Acquisition in 2016
Twin Prime makes mobile apps fast. Performance in mobile depends on a variety of factors such as the wireless network technology, device models, operating system software and even the nature of the app itself. This makes the problem incredibly hard and complex. Twin Prime uses machine learning to make sense of these factors and delivers content to apps in the most optimal and quickest way.

Krux

Acquisition in 2016
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

Emark

Series B in 2016
Emark B.V. is a marketing technology company based in Haarlem, the Netherlands, specializing in omni-channel solutions that facilitate data-driven campaigns and personalized customer interactions. Established in 2000, the company offers a comprehensive suite of tools, including Relatify for email marketing, Salesforce Marketing Cloud for personalized interactions, and various data management platforms such as Relay42 and Krux. Emark also provides marketing intelligence through Datorama and customer-identity management via Gigya. Recognized as a leading Salesforce Marketing Cloud Platinum Partner in Europe, Emark serves prominent clients, including KLM, Philips, and Wehkamp, among others. The company has expanded its reach with international offices in Barcelona and London. As of September 2018, Emark operates as a subsidiary of Wunderman Limited.

Amplero

Series A in 2016
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

Bryj

Series A in 2016
FollowAnalytics, Inc. offers a mobile engagement platform designed to enhance customer interactions through personalized marketing strategies. Founded in 2013 and headquartered in San Francisco, with additional offices in Paris and Montreal, the company enables Fortune 2000 businesses to convert customers into brand advocates by facilitating meaningful mobile app experiences. The platform provides tools for marketers to create personalized push notifications, in-app messaging, and other engagement methods that connect with existing marketing stacks. With a focus on mobile marketing automation, FollowAnalytics integrates analytics and machine learning to analyze customer behavior, allowing brands to craft tailored marketing moments that resonate with users. This user-friendly platform is specifically designed for marketers, streamlining the process of engaging customers and revitalizing relationships with unresponsive audiences.

Wrap

Series C in 2016
Wrap Media, LLC is a digital transformation platform that specializes in mobile engagement technology, providing a web-based native app alternative for brands, publishers, and digital businesses. Founded in 2014 and based in San Francisco, Wrap enables companies to deliver app-like experiences through its SaaS platform without requiring users to download an application. Its offerings include tools for commerce, storytelling, lead generation, and content publishing, allowing for deeper customer engagement and activation. Wrap’s unique authoring tools facilitate the creation of interactive, multi-functional web experiences that are easily shareable and portable across various digital platforms. This approach empowers businesses to develop new models, foster customer loyalty, and ultimately enhance revenue and profitability. As a subsidiary of DXC Technology Company, Wrap continues to innovate within the mobile engagement landscape.

Invoca

Series D in 2016
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, offering a platform designed to enhance inbound phone marketing. The platform enables marketers to obtain campaign attribution and actionable insights from phone calls, allowing them to understand customer motivations, gather real-time intelligence about callers, and analyze conversation content. Invoca's suite of tools includes call and voice analytics, a real-time engagement engine for automating customer interactions, and an integration hub that connects call intelligence with marketing and sales applications. Its products are tailored for performance marketers and include features such as conversation intelligence and reporting. Invoca also provides solutions compatible with various platforms, including AdWords, Facebook, and Salesforce, catering to consumer and business-to-business marketers as well as agencies. Founded in 2007 and based in Santa Barbara, California, Invoca was previously known as RingRevenue and rebranded in 2013. The company also maintains offices in San Francisco and Denver.

Qubit

Series C in 2016
Qubit Digital Limited specializes in developing software solutions that manage and analyze large data sets to enhance online customer experiences. The company offers a range of products, including tag management, marketing attribution, customer intelligence, and web personalization solutions. Its notable offerings include OpenTag, an open-source tag management system that streamlines the management of third-party technologies, and Qubit Pro, a platform for personalizing user experiences based on visitor data. Additionally, Qubit provides solutions for customer analytics, web testing, and product discovery, catering primarily to e-commerce, publishing, and lead generation sectors. By leveraging rich customer data and advanced technology, Qubit aims to help businesses improve marketing efficiency and increase revenue through personalized customer interactions. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities including New York and Paris, serving prominent brands in the global market.

Pierry

Seed Round in 2016
Pierry Software is a digital marketing agency founded in 2008 that specializes in enhancing companies' online presence through its Marketing as a Service (MaaS) platform. The agency focuses on helping organizations optimize their marketing efforts without the need for additional hires or extensive training programs. By leveraging advanced technology and integrating with platforms like Salesforce Marketing Cloud, Pierry enables clients to develop customized marketing strategies that improve campaign efficiency and effectiveness. The company has partnered with notable clients such as Ticketmaster and Movable Ink, showcasing its ability to cater to businesses of various sizes and industries. Through its comprehensive services, Pierry aims to foster stronger relationships between clients and their customers.

Wrap

Series B in 2015
Wrap Media, LLC is a digital transformation platform that specializes in mobile engagement technology, providing a web-based native app alternative for brands, publishers, and digital businesses. Founded in 2014 and based in San Francisco, Wrap enables companies to deliver app-like experiences through its SaaS platform without requiring users to download an application. Its offerings include tools for commerce, storytelling, lead generation, and content publishing, allowing for deeper customer engagement and activation. Wrap’s unique authoring tools facilitate the creation of interactive, multi-functional web experiences that are easily shareable and portable across various digital platforms. This approach empowers businesses to develop new models, foster customer loyalty, and ultimately enhance revenue and profitability. As a subsidiary of DXC Technology Company, Wrap continues to innovate within the mobile engagement landscape.

Yappli

Series A in 2015
Yappli is a Tokyo-based B2B SaaS software company that provides an online platform to easily build, manage, and analyze enterprise-grade native mobile applications without the need for coding skills. The company is on a T2D3 growth path with notable clients such as The North Face, GYAO, Azul by Moussy, and Cartoon Network. Yappli is changing the app development industry through its innovative and creative solutions. The online platform allows users to construct a UI from scratch and maintain full control over the way the app looks and feels. Along with giving the user full control, Yappli has numerous API relations and external services to further reinforce the app experience. Yappli is a neutral platform for app development and management, so the users will have full ownership in terms of the account and app management. These features along with a dedicated support team can help companies effortlessly design the perfect app, all without coding knowledge. Notable Awards: 5th place in CLOUD TOP10 Forbes Japan 2020; 7th place at Deloitte Fast 50 Japan 2018; 2nd place at SLUSH ASIA in 2015; Won AWS award at Tech in Asia Tokyo 2015

Velory

Seed Round in 2015
Velory, formerly known as Universal Avenue AB, operates a global on-demand sales platform designed to connect digital brands with small and medium-sized businesses. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices across Europe, Velory leverages machine learning to offer tailored digital solutions and customer acquisition strategies. The platform facilitates brand growth in new markets by providing a direct salesforce that engages with various industries, including hospitality, retail, beauty, and experiential services. By identifying and integrating the most relevant solutions, Velory ensures that brands can effectively reach their target audiences and enhance their market presence.

Demandbase

Series F in 2014
Demandbase, Inc. is a provider of marketing solutions tailored for business-to-business (B2B) companies globally. The company specializes in account-based marketing (ABM), offering a comprehensive cloud-based platform that integrates advertising, personalization, and analytics to help marketers effectively connect their campaigns to revenue generation. Demandbase's platform enables B2B marketers to manage account-based campaigns, utilize artificial intelligence to identify buyer interests, and automate sales and marketing actions throughout the ABM funnel. Additionally, it provides tools for performance management, web analytics, and consulting services, facilitating a streamlined approach to achieving revenue goals with optimized resource usage. Founded in 2005 and headquartered in San Francisco, Demandbase has established itself as a key player in the B2B marketing technology landscape.

Qubit

Series B in 2014
Qubit Digital Limited specializes in developing software solutions that manage and analyze large data sets to enhance online customer experiences. The company offers a range of products, including tag management, marketing attribution, customer intelligence, and web personalization solutions. Its notable offerings include OpenTag, an open-source tag management system that streamlines the management of third-party technologies, and Qubit Pro, a platform for personalizing user experiences based on visitor data. Additionally, Qubit provides solutions for customer analytics, web testing, and product discovery, catering primarily to e-commerce, publishing, and lead generation sectors. By leveraging rich customer data and advanced technology, Qubit aims to help businesses improve marketing efficiency and increase revenue through personalized customer interactions. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities including New York and Paris, serving prominent brands in the global market.

Innova

Series A in 2014
Innova, Inc. is a Tokyo-based agency specializing in SEO and content marketing services. Founded in 2011, the company focuses on helping businesses effectively market their products and services by managing owned media websites and producing SEO-optimized content. With a diverse client portfolio that includes prominent Japanese firms such as Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings, Innova has established itself as a key player in the content marketing landscape. The agency's online platform is designed to attract and retain customers by consistently creating and curating relevant and valuable content, ultimately aiming to influence consumer behavior and enhance marketing effectiveness.

Wyng

Series C in 2014
Wyng Inc. is a marketing platform based in New York that specializes in enabling brands and agencies to create and manage digital, mobile, and social media campaigns. Founded in 2005 and formerly known as Offerpop Corporation, Wyng focuses on providing a privacy-first personalization experience through its zero-party data API and privacy-conscious design principles. The platform allows marketers to deliver relevant and compliant customer experiences, fostering direct and trusted relationships with their audience. Wyng's user-friendly dashboard includes a library of templates and a drag-and-drop campaign builder, which empowers over 250 brands to effectively engage consumers and enhance their influence through compelling digital campaigns.

Aislelabs

Seed Round in 2014
Aislelabs is a technology company assisting retailers to achieve better and increased sales through the power of big data analytics. We assist our clients understand customer traffic patterns inside and outside their physical stores in ways never before possible. This deeper understanding empowers our suite of products to offer highly personalized marketing messages tailored for individual customers. Our technology results in more intelligent store operations, increased sales and higher customer satisfaction. We serve boutique retailers, large stores, cafes, restaurants, commercial spaces and event venues of all sizes.

Invoca

Series C in 2014
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, offering a platform designed to enhance inbound phone marketing. The platform enables marketers to obtain campaign attribution and actionable insights from phone calls, allowing them to understand customer motivations, gather real-time intelligence about callers, and analyze conversation content. Invoca's suite of tools includes call and voice analytics, a real-time engagement engine for automating customer interactions, and an integration hub that connects call intelligence with marketing and sales applications. Its products are tailored for performance marketers and include features such as conversation intelligence and reporting. Invoca also provides solutions compatible with various platforms, including AdWords, Facebook, and Salesforce, catering to consumer and business-to-business marketers as well as agencies. Founded in 2007 and based in Santa Barbara, California, Invoca was previously known as RingRevenue and rebranded in 2013. The company also maintains offices in San Francisco and Denver.

Tylr Mobile

Seed Round in 2013
Tylr Mobile is focused on enhancing productivity for mobile workers by developing role-specific mobile applications that integrate familiar work tools with essential business data and processes. The platform aims to streamline how professionals manage their tasks on the go, ensuring that they can easily access critical information without being overwhelmed by irrelevant messages. By scanning business inboxes for important communications and consolidating relevant data, Tylr Mobile enables users to respond promptly to key issues, thereby improving overall efficiency and effectiveness in a mobile work environment.

Apportable

Venture Round in 2013
Apportable Inc. is a technology company based in San Francisco, California, that specializes in porting iOS games to Android automatically. Founded in 2010, the company has developed a software engine that enables iOS developers to convert their applications to Android without the need to rewrite their original Objective-C or C++ code. This streamlined process eliminates the hassle of maintaining separate code bases, allowing developers to focus on creating their games. Apportable also offers SpriteBuilder, a development environment for creating native cross-platform 2D games using Objective-C or Swift. The effectiveness of Apportable's platform is evident in the success of the apps it powers, which have consistently performed well in various app stores, garnering widespread user satisfaction.

Buddy Media

Acquisition in 2012
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Model Metrics

Acquisition in 2011
Model Metrics specializes in providing cloud-based applications and services within the Software-as-a-Service and Platform-as-a-Service sectors. The company is dedicated to enhancing mobile and contact center capabilities, driving transformation in Customer Resource Management (CRM), and offering Salesforce training. By leveraging social and mobile technologies, Model Metrics delivers innovative solutions aimed at helping leading businesses achieve their objectives in an increasingly digital landscape.

Airship

Series C in 2011
Airship is a company that specializes in customer engagement by providing a comprehensive platform for delivering targeted messages across various channels, including push notifications, emails, SMS, and in-app messages. Founded in 2009 and based in San Francisco, Airship helps brands strengthen their relationships with customers through relevant and timely communication. The platform offers tools for audience segmentation, allowing clients to tailor messages based on user behavior, preferences, and location. Additionally, Airship supports mobile marketing automation, enabling businesses to trigger messages at critical moments in the customer journey. The company's services are utilized by marketing and digital experience teams across a range of industries, including retail, healthcare, gaming, and technology, enhancing their ability to engage customers effectively. Airship also provides strategic consulting and support services, further solidifying its role as a vital partner for brands looking to enhance their customer experience.

Radian6

Acquisition in 2011
Radian6 helps companies listen to what people are saying about them online and engage in those conversations across the social web. From blogs and comments to multimedia, boards, forums and communities like Twitter, Radian6 gathers the discussions happening online and gives businesses the ability to analyze, manage, track, and report on their social media monitoring and engagement efforts. Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time, as discovered. Analysis widgets, streamlined reporting, integrated workflow capabilities and our Insights platform give users the ability to uncover influencers, track and measure engagement and determine which conversations are having an impact online. Integrated social media, CRM, and web analytics also help companies define their social media ROI. Product Attributes: * Data is captured in real-time as discovered and delivered to dashboard analysis widgets. * The UI is easy to use with text, pictures and video inside the dashboard. * The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and emerging media like Twitter. * Automated sentiment analysis * Radian6 has now extended its platform to equip team members with deep social media listening and measurement capabilities within the tools they already use. With features developed on their platform API and Social Metrics Framework for integrating third-party data, Radian6 now supports the integration of social customer relationship management (CRM), web analytics, and other enterprise systems. * Conversational dynamics are constantly tallied to track the viral nature of each post. This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement. * There is no limit to keywords when setting up topic profiles. Billing is tied to results, not the parameters used. * Multiple languages are supported including; English, French, Italian, German, Simple Chinese, Russian, Swedish, Dutch, Finnish, Spanish, Portuguese, Korean and Japanese. * Results can be filtered by country, by source and by media type. * Numerous analysis widgets can be set up to analyze within a date range or for pre-set days. * The most influential sites for a topic profile can be calculated based on user-weighted scoring. * Configurable email and instant messenger alerts for staying top of things while away from your desk * Design your own daily email reports including posts, graphs and charts * Team work flow abilities for tagging, classification and assignment of posts to team members including recording of internal notes, engagement responses and ticket status for on-demand reporting and graphs. The Radian6 Insights platform: * Radian6 Insights combines the coverage and depth of Radian6 with additional content from third party insights partners to offer a deeper understanding of who is participating and where conversations are being held. * Use Radian6 Insights to gain a deeper understanding of both what is being said on the social web as well as who is saying it. * Quickly gain access to valuable meaning behind your social traffic, such as demographics, influence, location information, sentiment, topic categorization, and more. * Use capabilities from different Insights partners together for unparalleled deep-dive analysis. * Moving beyond keyword based analysis, Insights help deliver key information that you may not be aware of. * Receive real time, ongoing social intelligence surrounding your brand, your industry or any area of interest. The Engagement Console: * Is a complete real-time social web client. * Helps you coordinate team social media engagement across the enterprise. * Shows Radian6 topic profiles right alongside your personal or corporate Twitter, Facebook and Chatter streams. * Lets you set one-click workflow for frequently used post routing, assignment, and classification. * Feeds data to your Radian6 dashboard for reporting and analysis. The Summary Dashboard: * Monitor the health of your brand on the social web in one convenient application with the Radian6 Summary Dashboard. * Understand your social conversation without the time or resources required for a full-time analyst, with real time, high-level summaries of your brand on the social web. * These summaries are available in real time, automatically update and can be easily accessed and shared. * At a glance, monitor volume, sentiment, demographics, influencers and more. Radian6 Mobile: * Since the social web doesn't stop when you're away from your desk, stay plugged into your brand on the go with Radian6 Mobile. * Focus the entire social web into one mobile application. * Interact with your community or route posts to the right people with workflow functions all while away from your desk. * Quickly monitor overall volume, sentiment and more with the Summary feature. * Coming soon to the iTunes store and the Apple iPhone. Additional mobile devices to follow. Coverage includes: * over 150M blogs * over 420 video and image sharing sites such as [YouTube](/organization/youtube), Google Video, [Flickr](/organization/flickr), [Metacafe](/organization/metacafe), [Revver](/organization/revver), Vech, [Daily Motion](/organization/dailymotion), [Bebo](/organization/bebo), Grouper, [BrightCove](/organization/brightcove) and many more. * over 25k online mainstream news sites * over 90 million Tweets on [Twitter](/organization/twitter) * hundreds of thousands of discussions boards * public spots on social networks including [Facebook](/organization/facebook) & [Linkedin](/organization/linkedin) Groups * comments appearing on social media posts We are the only provider who has invested significantly in a proprietary social media crawler that goes far beyond simple RSS feed tracking allowing for the broadest and fastest coverage of the social web in the market.

Model Metrics

Series A in 2008
Model Metrics specializes in providing cloud-based applications and services within the Software-as-a-Service and Platform-as-a-Service sectors. The company is dedicated to enhancing mobile and contact center capabilities, driving transformation in Customer Resource Management (CRM), and offering Salesforce training. By leveraging social and mobile technologies, Model Metrics delivers innovative solutions aimed at helping leading businesses achieve their objectives in an increasingly digital landscape.

Kieden

Acquisition in 2006
Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's dominant advertising app (Google AdWords) and Salesforce CRM, allowing marketers to clearly understand return on Google advertising investments. The solution is currently known as Salesforce for Google AdWords, and is the foundation of the Google/Salesforce.com alliance. Kieden was acquired by salesforce.com in August 2006.

Sendia

Acquisition in 2006
Sendia is engaged in the development and marketing of wireless enterprise solutions that extend existing enterprise applications to wireless handheld devices. The company’s mobile application server and device-side client technology enables rapid development and deployment of secure wireless applications that fully integrate with an organization's enterprise applications. In addition, it offers a variety of multiday product planning, deployment, and training services as well as provides troubleshooting information and problem resolution services. Sendia was founded in 2002 and is headquartered in Santa Monica, California.
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