SF Capital Group

SF Capital Group is a New York-based private investment firm investing across all asset classes with a flexible, long-term focus.

17 past transactions

LoanStreet

Series A in 2018
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

Credit Sesame

Venture Round in 2017
Credit Sesame, Inc. operates a credit and loan management platform that simplifies and automates the management of consumer credit and loans. Founded in 2006 and based in Mountain View, California, with an additional office in San Francisco, the company offers a range of services, including credit score monitoring, credit reports, and identity theft protection. The platform analyzes loans, existing home mortgages, and credit card debts, providing personalized recommendations for refinancing and various loan options, such as personal and student loans. Credit Sesame aims to help consumers manage and improve their credit and spending power through an integrated online and mobile digital banking service.

Lenda

Series A in 2017
Lenda Inc. operates an online platform that allows homeowners to complete their home loan process online. Lenda Inc. was formerly known as GoRefi, Inc. The company was founded in 2012 and is based in San Francisco, California. As of April 17, 2019, Lenda Inc. operates as a subsidiary of Reali, Inc..

Patch Lending

Debt Financing in 2017
Patch Lending operates a real estate crowdfunding platform that connects borrowers and investors through an accessible online interface. Founded in 2013 and based in Los Angeles, the company focuses on providing efficient lending solutions for both residential and commercial real estate projects. By leveraging proprietary technology and data, Patch Lending enhances transparency and scalability in the lending process. The platform allows individual and institutional investors to engage in real estate projects with low minimum investments and offers secured loans that prioritize risk management. Patch Lending aims to address the challenges of traditional real estate lending, which can be slow and fragmented, by streamlining loan underwriting and facilitating access to capital for projects often overlooked by conventional banks and lenders.

LoanStreet

Seed Round in 2016
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

WiseBanyan

Seed Round in 2016
WiseBanyan, Inc. is an online financial advisor that offers wealth management services to individuals and institutions, focusing on automated, goal-based investing. Founded in 2013 and based in New York, the company was launched in 2014 as the first free financial advisory platform, allowing clients to save and invest without any minimum requirements. WiseBanyan's services include customized portfolio construction and automated rebalancing, designed to help clients achieve both short and long-term financial goals. With over 25,000 users currently utilizing the platform, WiseBanyan has facilitated the investment of more than $5.5 billion towards various financial objectives, ensuring that its interests remain aligned with those of its clients.

TodayTix

Series B in 2016
TodayTix, Inc. is a mobile application developer that facilitates the purchase of theater tickets across major markets, including New York City, London’s West End, and Los Angeles. Founded in 2011 and headquartered in New York, TodayTix offers a user-friendly platform for audiences to discover and engage with cultural experiences. The company collaborates with over 1,300 partners to provide competitively priced tickets in 15 locations globally, including Toronto, Seattle, and Chicago. TodayTix has developed innovative ticketing programs, such as digital lotteries and mobile rush options, resulting in millions of entries and social shares. Since its inception, TodayTix has attracted more than 5 million users, aiming to enhance the theater-going experience by making it more accessible and engaging.

FiscalNote

Series C in 2016
FiscalNote is a privately-held company that provides global policy and market intelligence solutions, utilizing artificial intelligence and big data to deliver actionable insights for businesses, government institutions, and nonprofits. Its flagship platform offers real-time legislative predictive capabilities and tools for enterprise collaboration and data visualization, focusing on campaign finance, demographics, news, and open data. The company’s product suite includes FiscalNote Core, CQ Federal, and EU Issue Tracker, which support effective policy management and risk mitigation. Additionally, with expert analysis from partners such as FrontierView and Oxford Analytica, FiscalNote enhances its offerings with geopolitical and market intelligence services, helping clients make informed decisions in a rapidly changing policy landscape.

Cloud Lending

Series A in 2015
Cloud Lending Inc. is a cloud infrastructure company that provides a comprehensive suite of Software as a Service (SaaS) applications designed for non-bank financial institutions globally. Its offerings include CL Originate, a loan origination and underwriting platform; CL Loan, which manages loan servicing, collections, and portfolio management; CL Lease, a leasing solution for equipment; and CL Microfinance for core banking needs in microfinance sectors. Additionally, Cloud Lending provides solutions such as CL Marketplace for automating loan processes, CL Collections for advanced collection management, and CL Exchange for facilitating loan application exchanges. The company aims to enhance operational efficiency and profitability for its clients, which include online lenders, peer-to-peer platforms, and community banks. Founded in 2014 and headquartered in San Mateo, California, with an office in Bengaluru, India, Cloud Lending operates as a subsidiary of Q2 Software, Inc.

DriverUp

Series B in 2015
DriverUp Corp. operates an online marketplace focused on automotive financing, enabling direct participation for investors in this market. Founded in 2012 and based in Austin, Texas, DriverUp enhances the financing experience for both car dealers and buyers through its application portal, which streamlines the search for financing terms and allows users to secure purchases online. The platform employs proprietary technology and advanced data analytics to facilitate efficient processing of auto loans, providing transparency and detailed reporting. It uniquely allows accredited investors, including hedge funds and high-net-worth individuals, to engage directly in high-yield auto lending opportunities. Previously known as Sierra Holdings LLC, the company rebranded to DriverUp Corp. in February 2015.

Patch Lending

Series A in 2015
Patch Lending operates a real estate crowdfunding platform that connects borrowers and investors through an accessible online interface. Founded in 2013 and based in Los Angeles, the company focuses on providing efficient lending solutions for both residential and commercial real estate projects. By leveraging proprietary technology and data, Patch Lending enhances transparency and scalability in the lending process. The platform allows individual and institutional investors to engage in real estate projects with low minimum investments and offers secured loans that prioritize risk management. Patch Lending aims to address the challenges of traditional real estate lending, which can be slow and fragmented, by streamlining loan underwriting and facilitating access to capital for projects often overlooked by conventional banks and lenders.

TodayTix

Series A in 2014
TodayTix, Inc. is a mobile application developer that facilitates the purchase of theater tickets across major markets, including New York City, London’s West End, and Los Angeles. Founded in 2011 and headquartered in New York, TodayTix offers a user-friendly platform for audiences to discover and engage with cultural experiences. The company collaborates with over 1,300 partners to provide competitively priced tickets in 15 locations globally, including Toronto, Seattle, and Chicago. TodayTix has developed innovative ticketing programs, such as digital lotteries and mobile rush options, resulting in millions of entries and social shares. Since its inception, TodayTix has attracted more than 5 million users, aiming to enhance the theater-going experience by making it more accessible and engaging.

BorrowersFirst

Venture Round in 2014
BorrowersFirst is an online consumer lending platform that specializes in providing personal loans at competitive rates. The company focuses on streamlining the lending process through secure technology, allowing for quick loan approvals and funding in as little as two days. BorrowersFirst aims to connect consumers to credit in an efficient manner, offering low fixed rates and affordable monthly payments that remain consistent throughout the loan term. By minimizing operational costs, BorrowersFirst is able to pass savings on to its customers, ensuring they receive the best possible rates without added perks or hidden fees.

FastPay

Debt Financing in 2013
FastPay, established in 2009 and headquartered in multiple locations including Los Angeles, San Francisco, New York, Westborough, MA, and London, specializes in providing liquidity and financial workflow solutions tailored for the global media industry. The company has successfully originated over $2 billion in loans to a diverse range of clients, including publishers, networks, exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), agencies, and app developers. FastPay's platform automates the media payment process, enhancing efficiency for agencies, advertisers, and suppliers. It offers a proprietary media database, media dashboards, and accounting system integration, along with payment follow-ups and relationship management services, effectively addressing challenges related to inefficient payment processes and lengthy payment terms.

FastPay

Debt Financing in 2012
FastPay, established in 2009 and headquartered in multiple locations including Los Angeles, San Francisco, New York, Westborough, MA, and London, specializes in providing liquidity and financial workflow solutions tailored for the global media industry. The company has successfully originated over $2 billion in loans to a diverse range of clients, including publishers, networks, exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), agencies, and app developers. FastPay's platform automates the media payment process, enhancing efficiency for agencies, advertisers, and suppliers. It offers a proprietary media database, media dashboards, and accounting system integration, along with payment follow-ups and relationship management services, effectively addressing challenges related to inefficient payment processes and lengthy payment terms.

OnDeck

Series C in 2011
OnDeck is a technology-driven financial platform that offers loan financing specifically tailored for small and medium-sized businesses. Founded in 2006 and headquartered in New York City, the company utilizes proprietary software to collect and analyze operational data from businesses, employing an algorithm to assess loan eligibility based on performance rather than solely on personal credit scores. This innovative approach facilitates efficient access to capital, addressing a significant challenge faced by small businesses. By focusing on actual business performance, OnDeck enables companies to concentrate on growth and customer service instead of the complexities of securing loans. The company expanded its services to Australia in 2015, further broadening its reach in providing responsible credit access.

OnDeck

Series C in 2011
OnDeck is a technology-driven financial platform that offers loan financing specifically tailored for small and medium-sized businesses. Founded in 2006 and headquartered in New York City, the company utilizes proprietary software to collect and analyze operational data from businesses, employing an algorithm to assess loan eligibility based on performance rather than solely on personal credit scores. This innovative approach facilitates efficient access to capital, addressing a significant challenge faced by small businesses. By focusing on actual business performance, OnDeck enables companies to concentrate on growth and customer service instead of the complexities of securing loans. The company expanded its services to Australia in 2015, further broadening its reach in providing responsible credit access.
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