Silas Capital

Silas Capital is a private equity investment firm based in New York, founded in 2012. The firm specializes in growth equity investments in early-stage consumer brands, focusing on those with revenues between $5 million and $20 million. Silas Capital adopts a dual investment strategy, allocating a portion of its capital to venture-stage digital brands. Its target investments range from $3 million to $8 million for growth-stage companies and $200,000 to $500,000 for venture-stage startups. The firm invests across various consumer sectors, including specialty products, consumables, and online services. Notable investments include brands such as Boll & Branch and Lifefactory, as well as startups like Casper and Tracksmith. Silas Capital is distinguished by its team of experienced operators and investors, who bring extensive knowledge from the consumer, retail, and Internet sectors.