SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm based in London, United Kingdom, that specializes in growth equity and late-stage investments. It is a subsidiary of SoftBank Group Corp. The firm focuses primarily on the technology sector, targeting areas such as artificial intelligence, robotics, internet-of-things, telecommunications, computational biology, cloud technologies, fintech, consumer internet, and healthcare. SoftBank Investment Advisers typically invests a minimum of $100 million in both minority and majority stakes in private or public companies, with a strong emphasis on opportunities in the United States and globally. Established in 2017, the firm aims to leverage its operational expertise and extensive global network to foster innovation and drive growth in its portfolio companies.

Eric Chen

Managing Partner

Serena Dayal

Investment Director

Angela Du

Partner, Americas

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Vishal Gupta

Director

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Partner, Americas

Greg Moon

Managing Partner, Asia

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Director

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Kirthiga Reddy

Executive Partner

Brett Rochkind

Managing Partner

Ram Trichur

Partner

Bryant Wang

Investor

Aaron Wong

Vice President

Andrew Zloto

Partner, Americas

Past deals in Retail Technology

GeoIQ

Seed Round in 2022
Map-based intelligent platform with single-click access to street-level location data - demographics, competitions, movements - for retail.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Remote

Series C in 2022
Remote Technology, Inc. provides a comprehensive human resource technology platform that specializes in payroll, benefits, compliance, and tax services for businesses employing distributed teams. Founded in 2017 and based in San Francisco, the company simplifies international payroll and compliance processes for both employees and contractors. Remote's platform allows organizations to manage onboarding, automatic payments, and various statutory obligations, such as social and pension contributions and income tax retention, while connecting candidates with remote job opportunities. By addressing the complexities of global employment, Remote enables companies to focus on their workforce and enhance productivity without compliance risks.

CommerceIQ

Series D in 2022
CommerceIQ™ is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for more than $6 billion in ecommerce sales and millions in marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit CommerceIQ.

fabric

Series C in 2022
Fabric is a cloud-based e-commerce development platform that enables businesses to create tailored online shopping experiences for both direct-to-consumer and B2B markets. Founded in 2017 and headquartered in Bellevue, Washington, with additional offices in Vancouver and Bengaluru, the company offers a range of services, including an infrastructure platform for software as a service, personalized digital content, product information management, and multi-channel order management. With its open and modular design, Fabric allows brands to implement solutions quickly, enhancing performance and supporting growth while replacing outdated legacy systems. Notable clients such as BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse rely on Fabric for its intuitive applications that cater to retail buyers, planners, and marketers.

RightHand Robotics

Series C in 2022
RightHand Robotics, Inc. specializes in manufacturing robotic order-picking systems designed for various industrial applications, including e-commerce, food handling, and flexible manufacturing. The company offers innovative products such as the ReFlex SF, which features a 3D-printed palm equipped with servos and compliant fingers, and the ReFlex TakkTile, a tactile sensor that enhances the robots' ability to grasp items gently and make adjustments to avoid errors. Their technology allows robots to automatically grasp a wide range of items from bins and cases, eliminating the need for extensive data-entry or parameter-tuning, thereby making the systems cost-effective and adaptable to the evolving needs of businesses. Founded in 2015, RightHand Robotics is headquartered in Cambridge, Massachusetts, with a sales and business development office located in Frankfurt, Germany.

Shoplazza

Series C in 2022
Shoplazza is a provider of cross-border e-commerce solutions, focusing on empowering Chinese brands to establish a global online presence. Founded in 2017 and based in Shenzhen, the company offers an all-in-one e-commerce platform that includes services for website construction and customization, allowing users to create appealing websites without requiring extensive technical skills. By leveraging advanced technology, Shoplazza delivers a reliable and scalable Shopping Cart Software-as-a-Service, enabling merchants to build direct-to-consumer online stores that cater to diverse shopping scenarios. This comprehensive approach helps businesses manage their online operations effectively while driving revenue growth in international markets.

Zaihui

Series D in 2022
Zaihui is a SaaS-based company headquartered in China, established in 2015, that specializes in providing marketing automation solutions for local businesses. The platform focuses on member management and enhancing customer loyalty through a range of services, including intelligent precision marketing and customized marketing strategies supported by big data. Zaihui's offerings enable local merchants, particularly in the restaurant sector, to operate more efficiently by utilizing features such as QR code ordering, online payment, and comprehensive membership management. The company's solutions aim to empower small and medium-sized businesses by helping them develop unique branding and effectively engage their customer base.

Robin AI

Seed Round in 2021
Robin AI is a legal technology startup focused on automating legal processes through artificial intelligence. Its software enhances the contract mark-up process by providing essential features while ensuring enterprise-grade encryption and security, which helps safeguard sensitive data. The platform empowers legal teams to delegate low-complexity tasks, thereby simplifying and streamlining legal workflows. By automating routine aspects of legal work, Robin AI enables professionals to concentrate on more complex and high-value tasks, ultimately improving productivity and efficiency within legal practices.

Incode

Series B in 2021
Incode Technologies Inc. is a digital identity company specializing in biometric identity solutions that enhance customer experiences across banking, payments, hospitality, and retail sectors. The company has developed Incode Omni, an omnichannel platform that leverages artificial intelligence to provide secure identity verification through facial recognition and government-issued IDs. Its product suite includes Incode Hello, a chat and video conference solution; Incode Welcome, for applying for bank accounts or credit cards; Incode Facepay, a facial recognition payment system; Incode Talk, for app authentication; and Incode Greet. Founded in 2015 and headquartered in San Francisco, Incode operates globally, with additional offices in Europe and Latin America. The company is recognized for its enterprise-grade facial recognition capabilities and serves some of the world's largest banks, financial institutions, and retailers, setting a high standard for convenience and security in digital identity verification.

Reibus

Series B in 2021
Reibus operates an independent online B2B marketplace focused on the buying and selling of prime and excess materials for industrial markets. The platform aims to enhance price performance, streamline time to market, and broaden market reach while lowering sales and marketing costs compared to traditional methods. For sellers, Reibus provides a means to efficiently list their materials, while buyers benefit from increased selection, market transparency, and a simplified procurement process. A key feature of the marketplace is its proprietary search tool, which facilitates a more efficient and user-friendly experience for both parties, expediting what is typically a cumbersome sourcing process.

LTK

Venture Round in 2021
LTK, formerly known as rewardStyle, is a leading content monetization platform that supports premium digital lifestyle influencers in maximizing their economic success. Established in 2015 and headquartered in Dallas, Texas, LTK provides a comprehensive ecosystem that includes advanced technology, strategic consulting, and global brand partnerships. The platform empowers over 100,000 influencers to effectively monetize their content and engage with audiences. One of its key offerings, LIKEtoKNOW.it, is a consumer-facing platform launched in 2014 that enables users to shop influencer content seamlessly. In 2017, the LIKEtoKNOW.it app introduced innovative features allowing consumers to shop directly from screenshots of influencer images found across social media. Over the years, LTK has facilitated substantial retail sales, generating over $7 billion for its partners since its inception, with more than $1 billion in retail sales achieved in the past year alone.

Wangdiantong

Series D in 2021
Wangdiantong ERP is an enterprise-level e-commerce ERP, supporting Taobao, Tmall, Jingdong, Amazon, Dangdang, No. 1 shop, Alibaba and many other platforms, supporting multi-warehouses, support online stores and physical store cashiers. Including goods management, inventory, orders, purchasing, after-sales, accounts, statistics, CRM and other rich features.

Riiid

Series E in 2021
Riiid, established in 2014, is a leading provider of AI tutor solutions that aims to transform the education market through innovative AI technology. The company launched its first commercial product, Santa TOEIC, in 2017, which utilizes a deep learning algorithm and has attracted over one million users in South Korea, demonstrating significant effectiveness. Riiid's AI solutions are designed to replace traditional textbooks and lectures, offering personalized tutoring that surpasses the performance of human tutors while being cost-effective. The company operates Santa TOEIC in Japan and has introduced Santa SAT in Vietnam, with plans for further expansion into new testing areas and geographical markets. By providing adaptive assessment platforms that deliver personalized feedback and targeted learning resources, Riiid empowers students to identify their strengths and weaknesses, track their progress, and achieve their educational goals. Through its efforts, Riiid is driving the democratization of education and reshaping the learning landscape.

THG Ingenuity

Venture Round in 2021
THG Ingenuity is the technology division of British e-commerce start-up THG.

THG

Post in 2021
THG Holdings plc is an online retailer and technology company headquartered in Manchester, United Kingdom, operating across Europe and internationally. The company specializes in providing a comprehensive direct-to-consumer e-commerce solution for consumer brand owners, utilizing Software as a Service licenses. THG is actively involved in the manufacture and online retail of nutrition, skincare, haircare, and cosmetics products. Additionally, it operates various websites that feature luxury fashion brands and offers services such as website development, online advertising, marketing, and consultancy. Beyond e-commerce, THG manages hairdressing salons, hotels, and a health club and spa. Established in 2004 and originally known as The Hut Group Limited, the company rebranded to THG Holdings plc in September 2020. With a focus on fast-moving consumer goods, particularly in the health and beauty sectors, THG leverages advanced technology and a skilled workforce to drive its growth in the global market.

Trax

Series E in 2021
Trax Technology Solutions Pte Ltd. specializes in developing image recognition technology that provides real-time actionable insights for the retail sector. Founded in 2010 and headquartered in Singapore, Trax offers in-store execution solutions to major manufacturers and channel partners both locally and internationally. Its platform enables quick analysis of retail shelf images, allowing sales representatives to access critical information on product availability, planogram compliance, and pricing directly on their mobile devices. This technology enhances operational efficiency by helping companies identify performance gaps and revenue opportunities. Trax has established itself as a leader in computer vision solutions for consumer packaged goods and retailers, collaborating with notable global brands. The company also partners with innovators in IoT technologies to further enhance its capabilities in capturing retail realities.

Edda Technology

Private Equity Round in 2021
Developer of a computer-assisted radiology technology designed to enhance efficiency and effectiveness in imaging-guided cancer treatment. The company's technology offers a platform that supports a patient-specific, disease-targeted and multi-disciplinary approach to cancer treatment, enabling physicians to use advanced clinical applications, including automated volumetric organ segmentation and virtual planning and treatment simulation.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Standard Cognition

Series C in 2021
Standard Cognition is an artificial intelligence platform that allows buyers to grab what they want without having to go to a cashier. It empowers consumers to shop and pay without waiting in line, scanning or stopping to check out. Available to any retailer, the solution helps reduce labor costs, improve the customer experience, and improve profit margins. It also helps small-size retailers to compete with larger chains and online offerings. Standard Cognition was founded in 2017 and is based in San Francisco, California.

Standard Cognition

Series C in 2021
Standard Cognition is an artificial intelligence platform that allows buyers to grab what they want without having to go to a cashier. It empowers consumers to shop and pay without waiting in line, scanning or stopping to check out. Available to any retailer, the solution helps reduce labor costs, improve the customer experience, and improve profit margins. It also helps small-size retailers to compete with larger chains and online offerings. Standard Cognition was founded in 2017 and is based in San Francisco, California.

REEF

Private Equity Round in 2020
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

VTEX

Series D in 2020
VTEX is a developer of a cloud-based eCommerce platform designed to empower businesses to adapt to changing market demands while minimizing the need for software updates. Founded in 2000 by entrepreneurs Geraldo Thomaz and Mariano Gomide de Faria, the company provides an end-to-end omnichannel commerce solution that facilitates collaboration among retailers, brands, and B2B manufacturers. This platform enables users to enhance sales and reduce operational costs by uniting with partners, suppliers, and competitors, thereby eliminating channel conflict. By allowing businesses to launch their own marketplaces and work with third-party suppliers, VTEX supports growth and innovation in the eCommerce sector.

Bear Robotics

Series A in 2020
Bear Robotics, Inc. designs and manufactures autonomous robots specifically for the food service industry. The company's flagship product, Penny, is an AI-based robot that autonomously transports food, dishes, and drinks within restaurants, enhancing customer service and operational efficiency. By addressing challenges related to labor supply, wage pressures, and cost management, Bear Robotics aims to transform the dining experience for customers while increasing job satisfaction for employees and profitability for restaurant owners. Founded in 2017 and headquartered in Redwood City, California, Bear Robotics is focused on leveraging robotics and artificial intelligence to innovate hospitality management.

Berkshire Grey

Series B in 2020
Berkshire Grey, Inc. specializes in developing artificial intelligence-driven robotic and automated material handling systems aimed at enhancing omnichannel fulfillment. Founded in 2013 and based in Lexington, Massachusetts, the company offers a range of solutions, including AI software, robotic arms, mobile robotic systems, and advanced sorting technologies. Its systems leverage artificial intelligence, computer vision, and machine learning to automate tasks traditionally performed by humans, thereby increasing accuracy and throughput in logistics and supply chain operations. Berkshire Grey's technology is designed to handle diverse products and packaging types, providing a significant competitive advantage to its customers. The company primarily generates its revenue from North America and operates as a subsidiary of SoftBank Group Corp.

Accel Robotics

Series A in 2019
Accel Robotics Corporation, founded in 2015 and headquartered in La Jolla, California, specializes in artificial intelligence solutions for retail environments. The company has developed an advanced visual intelligence platform that enhances customer experiences through its OMNIO robot, which facilitates a checkout-free shopping process. Shoppers can enter a store, select items, and leave without traditional checkouts, receiving receipts via text or app notifications. This technology empowers retailers to streamline operations, extend their market reach, and increase revenue while providing customers with a convenient shopping experience. Accel Robotics also maintains offices in Tokyo, Japan, and Buenos Aires, Argentina, focusing on areas such as computer vision, product design, and software development.

VTEX

Series C in 2019
VTEX is a developer of a cloud-based eCommerce platform designed to empower businesses to adapt to changing market demands while minimizing the need for software updates. Founded in 2000 by entrepreneurs Geraldo Thomaz and Mariano Gomide de Faria, the company provides an end-to-end omnichannel commerce solution that facilitates collaboration among retailers, brands, and B2B manufacturers. This platform enables users to enhance sales and reduce operational costs by uniting with partners, suppliers, and competitors, thereby eliminating channel conflict. By allowing businesses to launch their own marketplaces and work with third-party suppliers, VTEX supports growth and innovation in the eCommerce sector.

REEF

Venture Round in 2018
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

REEF

Series C in 2018
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

SenseTime

Series D in 2018
SenseTime is an artificial intelligence company based in Beijing, China, founded in 2014. It specializes in computer vision and deep learning technologies, offering a range of solutions including face and body analysis, image recognition, and video comprehension. The company develops advanced applications for various sectors, such as smart cities, intelligent automobiles, healthcare, finance, and education. Notably, SenseTime's face recognition technology is widely adopted, serving over 300 companies, including major players like China Mobile and Huawei, with an impressive accuracy rate of one error in 100,000. Additionally, SenseTime is engaged in research and development of AI technologies and provides AI software and hardware products across different industries. Its operations extend beyond China to offices in Japan and Singapore, reflecting its commitment to harnessing AI for diverse applications globally.

Paytm Mall

Venture Round in 2018
Paytm Mall, operated by Paytm E-Commerce Pvt. Ltd, is an online shopping platform based in New Delhi, India. Established in 2016, it serves as the e-commerce division of the Paytm brand, which is a subsidiary of One97 Communications Limited. The platform offers a diverse range of products, including fashion, electronics, consumer durables, and home furnishings, catering to both domestic and international markets. Customers can conveniently purchase items at discounted rates, enhancing their shopping experience from the comfort of their homes.
remote.it (pronounced remote 'it') is unleashing private networks from legacy dependencies including hardware dependence, open ports on the Internet, on-premise configuration, and one-by-one management of individual networked devices. Founded by networking experts who's previous company invented hardware TCP/IP (acquired by NVIDIA) the companies cloud service allows for secure management of network assets from anywhere. Popular use cases include: managing cloud instances, IoT devices, remote access, remote work, and allowing legacy networking equipment to be managed from the cloud. The remote.it service is used by tens of thousands of businesses to managed devices in over 180 countries across the globe.

RPA Holdings Japan

Venture Round in 2017
RPA Holdings, Inc. is a holding company based in Tokyo, Japan, specializing in robot outsourcing and transformation services. Founded in 2000, the company also operates PRESCO, which focuses on online advertising and affiliate marketing. In addition to its core business, RPA Holdings provides office-work outsourcing solutions, catering to various operational needs in the business sector.

Bear Robotics

Angel Round in 2017
Bear Robotics, Inc. designs and manufactures autonomous robots specifically for the food service industry. The company's flagship product, Penny, is an AI-based robot that autonomously transports food, dishes, and drinks within restaurants, enhancing customer service and operational efficiency. By addressing challenges related to labor supply, wage pressures, and cost management, Bear Robotics aims to transform the dining experience for customers while increasing job satisfaction for employees and profitability for restaurant owners. Founded in 2017 and headquartered in Redwood City, California, Bear Robotics is focused on leveraging robotics and artificial intelligence to innovate hospitality management.

Beabloo

Venture Round in 2015
Beabloo is an innovative company that offers an integrated and easy-to-use marketing tool to create and manage digital communications platforms. Beabloo delivers this through a simple software that allows content creation and publishing to digital signage screens, websites, mobile phones and social media. The software enables message creation, upload and scheduling, centralized control with wide deployment and campaign analytics. The product is supported by services such as hardware certification, live support and assistance, training and content management services.

Origami

Series B in 2015
Origami Labs operates a mobile platform focused on cashless payments, aiming to innovate the future of money, payment, and commerce. Established in 2012, Origami Pay has expanded its services nationwide, enabling transactions at convenience stores, international fast food chains, taxis, department stores, and various retail outlets. Additionally, Origami offers families a private and customizable website that facilitates the sharing of daily updates and cherished memories through photos, videos, and quotes. This dual approach positions Origami Labs at the intersection of financial technology and personal connection, catering to both commercial and familial needs.

Webvan

Series D in 1999
Internet retailer that offers delivery services by integrating its web store with a distribution facility and delivery system

Webvan

Series B in 1998
Internet retailer that offers delivery services by integrating its web store with a distribution facility and delivery system
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