SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm based in London, United Kingdom, that specializes in growth equity and late-stage investments. It is a subsidiary of SoftBank Group Corp. The firm focuses primarily on the technology sector, targeting areas such as artificial intelligence, robotics, internet-of-things, telecommunications, computational biology, cloud technologies, fintech, consumer internet, and healthcare. SoftBank Investment Advisers typically invests a minimum of $100 million in both minority and majority stakes in private or public companies, with a strong emphasis on opportunities in the United States and globally. Established in 2017, the firm aims to leverage its operational expertise and extensive global network to foster innovation and drive growth in its portfolio companies.

Eric Chen

Managing Partner

Serena Dayal

Investment Director

Angela Du

Partner, Americas

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Vishal Gupta

Director

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Partner, Americas

Greg Moon

Managing Partner, Asia

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Director

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Kirthiga Reddy

Executive Partner

Brett Rochkind

Managing Partner

Ram Trichur

Partner

Bryant Wang

Investor

Aaron Wong

Vice President

Andrew Zloto

Partner, Americas

Past deals in Sales

Vendr

Series B in 2022
Vendr, Inc. is a Boston-based company that provides a software-as-a-service solution designed to manage the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr specializes in commercial negotiations, renewal management, and contract logistics, enabling companies to streamline their software acquisition efforts. By assisting organizations in purchasing and renewing software, Vendr helps them save both time and money, making it an essential partner for scaling companies. Its services are utilized by a range of fast-growing business-to-business and business-to-consumer companies, highlighting its effectiveness in the software procurement landscape.

CommerceIQ

Series D in 2022
CommerceIQ™ is the leader in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics and automations to optimize the ecommerce channel across supply chain, marketing and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for more than $6 billion in ecommerce sales and millions in marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune ecommerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven 40% increase in incremental sales, 20% improvement in profitability and 32% reduction in out of stock rates on Amazon. For more information, please visit CommerceIQ.

SODA

Series D in 2021
SODA operates a customer-to-customer marketplace called Snkrdunk, primarily focused on the buying and selling of sneakers. With over 2.5 million monthly users in Japan, the platform facilitates safe transactions by offering legitimacy checking services through a local authentication provider. Snkrdunk functions as a sneaker flea market where users can trade premium sneakers, and it fosters a community by regularly posting new sneaker releases, media content, and trend information. This platform not only connects buyers and sellers but also keeps users informed about the latest developments in the sneaker industry.

Starmerx

Series D in 2021
Shenzhen Starmerx E-commerce Co., Ltd. is a high-tech enterprise founded in 2012 and based in Shenzhen, Guangdong Province, China. The company specializes in cross-border e-commerce services, assisting domestic vendors in entering international marketplaces such as Amazon and eBay. Starmerx offers integrated solutions for e-commerce operations, enabling clients from North America, Europe, South America, and Asia to expand their reach globally. In addition to its e-commerce focus, Starmerx is involved in mobile computing and internet data mining, demonstrating expertise in software development and technology applications. The company's core technical team has produced numerous software copyrights and published research in data mining and information retrieval, particularly in the areas of artificial intelligence and information processing. Starmerx is recognized for its innovative development of e-commerce technologies based on extensive data mining, positioning it as a leader in the international e-commerce sector.

Kavak

Series E in 2021
KAVAK is the online platform that offers an exceptional experience of buying and selling used cars in Mexico, with the best prices on the market and without leaving home.

PatPat

Venture Round in 2021
PatPat is a daily shopping app for moms, offering deals on trending baby, infant/toddler, kids and maternity items at up to 50-90% off, occasionally even free! Their great relationships with manufacturers allow them to offer exceptionally low prices that cannot be beat, with new events starting daily at 6am PST.

AUTO1 Group

Convertible Note in 2020
AUTO1 Group GmbH operates a digital platform that connects buyers and sellers in the used car market, facilitating transactions in Europe and North America. Founded in 2012 and based in Berlin, the company sources used cars from original equipment manufacturers (OEMs), dealerships, and its own business units, which include AUTO1.com and Autohero.com. The platform provides a seamless experience for both individual customers and professional dealers, allowing them to trade used cars at transparent prices without the complexities of negotiation. AUTO1 Group has two main segments: Merchant, where used cars are sold to commercial dealers, and Retail, which focuses on sales to private customers. The company continues to expand its presence, operating in nearly 30 countries and offering a diversified inventory that enhances its marketplace capabilities.

Opendoor

Series E in 2019
Opendoor operates an online real estate marketplace designed to simplify the home buying and selling process. Founded in 2014 and based in San Francisco, California, the platform allows sellers to receive offers without the need for listing or showing their homes, thereby eliminating the typical hassles associated with traditional sales. Buyers can browse available properties and gain instant access through the company's application, facilitating a seamless transaction experience. Opendoor generates revenue primarily from home sales, alongside additional income from various real estate services.

Opendoor

Series E in 2018
Opendoor operates an online real estate marketplace designed to simplify the home buying and selling process. Founded in 2014 and based in San Francisco, California, the platform allows sellers to receive offers without the need for listing or showing their homes, thereby eliminating the typical hassles associated with traditional sales. Buyers can browse available properties and gain instant access through the company's application, facilitating a seamless transaction experience. Opendoor generates revenue primarily from home sales, alongside additional income from various real estate services.

AUTO1 Group

Series F in 2018
AUTO1 Group GmbH operates a digital platform that connects buyers and sellers in the used car market, facilitating transactions in Europe and North America. Founded in 2012 and based in Berlin, the company sources used cars from original equipment manufacturers (OEMs), dealerships, and its own business units, which include AUTO1.com and Autohero.com. The platform provides a seamless experience for both individual customers and professional dealers, allowing them to trade used cars at transparent prices without the complexities of negotiation. AUTO1 Group has two main segments: Merchant, where used cars are sold to commercial dealers, and Retail, which focuses on sales to private customers. The company continues to expand its presence, operating in nearly 30 countries and offering a diversified inventory that enhances its marketplace capabilities.

Fastparts

Series D in 2000
FastParts, Inc. operates as a B2B Internet marketplace for buyers and sellers of electronic inventory. It also provides auction services for the disposition of parts. The company was founded in 1991 and is based in San Jose, California.
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