Soma Capital

Soma Capital is a venture capital firm established in 2015 and headquartered in San Francisco, California. It focuses on investing in seed-stage startups primarily in the software sector, with a particular interest in areas such as B2B SaaS, artificial intelligence, fintech, clean-tech, frontier-tech, prop-tech, cryptocurrency, health tech, and consumer industries. Soma Capital aims to support founders by leveraging insights from its own founding experience. The firm has successfully invested in several high-profile startups, which collectively are valued at over $60 billion, including notable companies such as Cruise, Rappi, Ironclad, Human Interest, Razorpay, Rippling, and Lambda School. Soma Capital operates as a Registered Investment Adviser and targets opportunities across diverse regions, including Africa, the Middle East, South America, and Asia.

Juan Abundes

Venture Partner

Willem van den Bosch

Investment Partner

Douglas Carney

Investor

Mir Faiyaz

Partner and Head of Growth Investments

Fouad Farhat

Investment Partner

Juliet Fern

Investor

Nikhita Jaaswal

Investment Partner

Taryn Livingstone

Investor

Vishnu Srinivasan

Investor

Past deals in Sales Automation

Revv

Pre Seed Round in 2023
Revv combines artificial intelligence and machine learning to create innovative SaaS solutions that optimize workflows for auto repair shops, dealerships, calibration centers, and insurance appraisers. Products like RevvADAS, DiagnosticsAI, ADASDocuDrive, and ADASInsightPulse leverage vast datasets and technology to simplify time-consuming and complex processes like ADAS calibrations. By generating real-time insights, step-by-step instructions, and thorough documentation, Revv's AI platforms help technicians accurately perform complicated operations quickly. This unlocks new revenue opportunities while boosting shop performance and customer satisfaction.

Simplify

Pre Seed Round in 2022
Developer of a job search platform designed to help discover and autofill job and internship applications on millions of sites in one click. The company's platform has a common application form for all jobs and provides assistance to navigate through the entire recruitment process, enabling students and new grads to find, apply and track their applications and get matched with opportunities that align with their area of expertise.

Village Labs

Pre Seed Round in 2022
Village Labs is a developer of a customer relationship management (CRM) platform designed to automate segmentation, incentives, and communications for businesses. Its platform enhances operational efficiency by automating manual processes, thereby reducing costs and increasing revenue. By providing tools for user acquisition, engagement, and retention, Village Labs enables businesses to lower customer acquisition costs while improving customer loyalty. The solutions offered by Village Labs, including automated incentives, revenue sharing, and referral programs, create a seamless flow of value that helps businesses differentiate themselves in a competitive market.

Switchboard

Seed Round in 2022
Switchboard is the first error monitoring and incident response platform for Zapier and Make (formerly Integromat). its goal is to become the operating system for non-technical teams building dashboards, systems, and processes.

Tavus

Seed Round in 2022
Tavus is an AI video cloning platform that specializes in creating personalized videos for sales outreach. The platform utilizes advanced artificial intelligence technology to generate realistic videos that mimic the gestures and voices of customers. This allows sales teams to produce hundreds of unique videos quickly, enhancing their outreach efforts. By enabling clients to record a single video and automatically generate personalized versions with one click, Tavus streamlines the video creation process, making it more efficient and effective for businesses looking to engage their audience.

Loops

Seed Round in 2022
Loops is a startup that has developed a platform specifically for Software as a Service (SaaS) companies to streamline their email communication. The platform features a block editor inspired by notion for creating emails, along with a code editor modeled after Visual Studio Code. It offers pre-built templates that simplify the process of sending email newsletters, automated messages, and one-off campaigns. By providing an easy-to-use interface, Loops aims to enhance the efficiency of email marketing for businesses.

Sotira

Pre Seed Round in 2022
Developer of a B2B (business-to-business) SaaS (software-as-a-service) platform and integrated artificial intelligence marketplace designed to help surplus inventory suppliers to buyers. The company's platform offers financial tracking, analytics and optimization, profit forecasting, expense tracking, and pricing discovery tools, it connects suppliers and buyers so suppliers can accelerate working capital for surplus, slow-moving, or dead inventory and unlock cash-enabling D2C (direct-to-consumer) brands, e-commerce stores, and retailers to optimize the highest returns on excess and dead inventory.

Redbird

Pre Seed Round in 2022
Developer of automation platform designed to automate data-intensive work in minutes, without writing code. The company's platform specializes in deeper automation, orchestration across the data lifecycle, and custom applications that solve the specific needs of different stakeholders, enabling technical and non-technical users to automate workflows to eliminate the need for manual tasks, improve productivity, and easy to use point and click interface.

Fathom

Seed Round in 2022
Developer of artificial intelligence notetaker software designed to transcribe and create clips on an online meeting. The company's platform offers system software that records parts of conversations in real time and adds them in text format for future usage, enabling users to tag those extracts so that they can be shared later on.

Writesonic

Seed Round in 2021
Writesonic is a developer of an AI-powered copywriting tool that assists businesses in creating unique and engaging marketing content. The platform is designed to help users generate a wide range of content types, including blog posts, product descriptions, landing pages, and advertisements for various platforms like Facebook and Google. In addition to content creation, Writesonic provides users with tools for brainstorming ideas for startups and growth strategies, enhancing overall productivity and efficiency. By offering customizable templates and a user-friendly interface, the tool enables writers to streamline their workflows, saving both time and resources while improving the quality of their marketing copy.

Katoo

Seed Round in 2021
Katoo is a food procurement platform designed to streamline the ordering process for restaurants and suppliers. It enables restaurants to easily communicate with their suppliers, place orders with a single click, and track their past purchases through a mobile application. The platform standardizes order formats for suppliers, fostering better connections between clients and their suppliers. By facilitating these interactions, Katoo empowers users to manage orders efficiently and gather valuable insights into their purchasing patterns, ultimately enhancing the food supply chain.

SalaryBox

Seed Round in 2021
Developer of an employee management application designed to make tracking salary and attendance easy to use for business owners and their employees. The company's application has built a mobile SaaS product that makes salary calculation and payments simple and convenient, enabling business owners to disburse wages to all workers and file government-mandated compliance requirements.

Jestor

Pre Seed Round in 2021
Developer of a no-code tool intended for companies with complex operations. The company integrates software applications and creates automation for document management, thereby providing users with low-code database automation, enabling startups to organize data and automate their work with few clicks and helping them avoid manual work.

Shelf Engine

Series B in 2021
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

Harmonic

Venture Round in 2021
Developer of enterprise software designed to transform business activities into actionable insights that drive growth. The company's software accesses the sourcing pipeline of leading venture firms, targets new accounts, leads, and customer intent signals before competitors, and tracks the strategic movements of companies and professionals with customizable workflows and alerts, enabling clients to automate sourcing and networking.

Alloy Automation

Seed Round in 2021
Developer of a no-code automation platform designed to help businesses reclaim time and focus on growth. The company's platform connects and integrates sales, marketing, customer support, and messaging applications and then creates automated workflows without code to execute complex workflows quickly, enabling companies to save money and time used in manual work and also increase efficiency.

Omni

Seed Round in 2020
Omni offers knowledge base software designed to enhance the efficiency of customer success, support, and sales teams by providing quick access to accurate information. The platform integrates various information sources within an organization, creating searchable cards that present relevant answers to inquiries. Utilizing artificial intelligence, Omni automatically verifies the accuracy of information and suggests pertinent insights, ensuring that employees can access up-to-date knowledge. This functionality enables teams to respond to customer questions effectively, especially during interactions in tools like Salesforce. By streamlining the process of finding information, Omni empowers employees to enhance their performance and improve customer satisfaction.

Paragon

Seed Round in 2020
Today, every company is a software company - but software developers make up less than 1% of the population. We're building a new visual programming language for anyone to become part of the future of software development. Paragon is a low-code platform that makes it easy to build product integrations and deliver the features your customers want, faster. Paragon's visual workflow editor provides building blocks like triggers, cloud functions, and API integration - so you can just focus on your core business logic. Once deployed, Paragon workflows provide end-to-end data visibility for easy debugging, and automatically scale to provide enterprise-grade performance with zero maintenance. Backed by world-class investors like Y Combinator and Village Global, our long term vision is to democratize software development by enabling engineers and non-engineers to build products together seamlessly.

Via

Seed Round in 2020
SaaS customer engagement platform that helps businesses with customer discovery and customer acquisition

ElectroNeek

Seed Round in 2020
ElectroNeek Robotics, Inc. is a San Francisco-based company that specializes in robotic process automation (RPA) solutions. Founded in 2018, ElectroNeek provides a platform that allows IT professionals and business users to automate a wide range of tasks, including data extraction from scanned files and web form navigation. Its offerings include DevTool for designing automation bots, Agent for executing them, and ControlRoom for scheduling and performance analysis. Notably, the platform features patent-pending 'Voodoo Interfaces,' which enable automatic adjustments to bots when user interfaces change, reducing maintenance costs. ElectroNeek supports various industries, including banking, insurance, and professional services, allowing clients to automate both attended and unattended processes with a focus on accessibility for junior IT professionals and business users. The company operates in the United States, the United Kingdom, Slovenia, and Colombia.

Battlecard

Seed Round in 2020
Battlecard operates as a platform that enables businesses to organize and document their sales playbooks. It simulates customer voices for fast and straightforward training and can also automate the roleplaying process for effective training.

Glisten.AI

Seed Round in 2020
Glisten AI is a San Francisco-based company that specializes in developing artificial intelligence software tailored for the e-commerce industry. The company focuses on automating the representation of product data for retailers, transforming inconsistent product and listing information into structured, workable data. Glisten AI's technology consolidates and classifies products using a standardized taxonomy, enabling better data organization. Additionally, it enhances existing product information by generating new insights and making the data accessible for machine learning, search, and analytics applications. Founded by Sarah Wooders and Alice Deng, Glisten AI aims to improve the efficiency and effectiveness of product data management in the retail sector.

Zaam

Seed Round in 2020
Zaam is a software-as-a-service (SaaS) company that specializes in enhancing business onboarding processes. Founded in 2019 and based in Palo Alto, California, Zaam offers a solution that includes smart forms for gathering customer information and real-time feedback. The platform automates background checks on individuals and businesses through a unified application program interface (API) and provides tools for streamlined workflow and case management. Additionally, Zaam features a white-label interface that allows for customized data collection, ensuring that businesses can tailor the onboarding experience to their specific needs.

Slingshow

Seed Round in 2020
Slingshow provides organizations with a no-download screen recording to resolve customer issues. It sends a link to request a video from customers and async voice and screen recording inside the browser. It also reduces customer drop off, time to resolution, and increase CSAT. It works everywhere. After a video is recorded, it's stored at the same link, making workflow easy.

ElectroNeek

Seed Round in 2020
ElectroNeek Robotics, Inc. is a San Francisco-based company that specializes in robotic process automation (RPA) solutions. Founded in 2018, ElectroNeek provides a platform that allows IT professionals and business users to automate a wide range of tasks, including data extraction from scanned files and web form navigation. Its offerings include DevTool for designing automation bots, Agent for executing them, and ControlRoom for scheduling and performance analysis. Notably, the platform features patent-pending 'Voodoo Interfaces,' which enable automatic adjustments to bots when user interfaces change, reducing maintenance costs. ElectroNeek supports various industries, including banking, insurance, and professional services, allowing clients to automate both attended and unattended processes with a focus on accessibility for junior IT professionals and business users. The company operates in the United States, the United Kingdom, Slovenia, and Colombia.

Digifabster

Seed Round in 2020
Digifabster, Inc. operates as a software as a service company that provides cloud-based tools that provides manufacturing companies automate quoting, order entry and customer support service. Digifabster, Inc. is based in Pasadena, California.

Treble.ai

Seed Round in 2019
Treble.ai, Inc. is a Colombian company that offers a customer support platform designed to enhance communication between businesses and their customers. The platform utilizes a mobile-first, chat-based system that facilitates interactions through SMS and WhatsApp, allowing companies to collect customer feedback and understand their pain points. By automating conversations with users, Treble.ai enables businesses to segment their audience based on responses, thereby improving marketing strategies and customer engagement. This service aims to streamline customer support processes, increase sales, and enhance lead follow-up, ultimately helping businesses to serve their customers more effectively.

Shelf Engine

Seed Round in 2018
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

Shelf Engine

Seed Round in 2018
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

Shone

Seed Round in 2018
Shone, Automation Inc. is a San Francisco-based company founded in 2017 that specializes in developing and manufacturing autonomous sensors for container ships. Its innovative platform utilizes artificial intelligence to create a digital co-pilot system, which analyzes the surroundings of a ship and predicts the behavior of nearby vessels. This technology aims to enhance safety in ocean trade while also contributing to fuel savings. By automating existing cargo ships, Shone seeks to reduce risks for shipowners, protect personnel, and promote environmentally friendly practices in the shipping industry.

Proven Skincare

Seed Round in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Sourceress

Seed Round in 2017
Sourceress is an AI recruiter that is reinventing how people find jobs. With tailor-made machine learning models, they rigorously define what a company is looking for in a role, identify great candidates, and engage candidates with highly personalized introductions. Their process creates a stream of interested candidates that hiring managers are excited about more than 85% of the time. Their mission is to accelerate human progress by helping people work in jobs that matter. They raised $3M from Y Combinator, Lightspeed Venture Partners and OpenAI researchers.

Enzyme

Seed Round in 2017
Enzyme develops a cloud-based platform that assists life sciences companies in navigating FDA approval and regulatory compliance. By automating and simplifying compliance workflows, the platform helps organizations reduce their reliance on expensive consultants, potentially cutting compliance costs by up to 50 percent. Additionally, it addresses the significant personnel burden associated with regulatory issues, which affects about 10 percent of the workforce in biopharma and life sciences, potentially lowering headcount requirements. Enzyme's software not only streamlines compliance monitoring but also ensures adherence to FDA standards, allowing medical device, diagnostic, and drug development businesses to expedite the process of bringing their products to market while minimizing legal risks.

Atrium LTS

Series A in 2017
Atrium builds products and services to help automate legal workflows, innovate new processes within law firms, and help firms identify and attract new clients. Its technology provides a better experience for legal clients than they previously thought possible, increasing communication and speed of service. The company collaborates with forward-thinking lawyers to help determine the direction and decisions for these products.

Upcall

Seed Round in 2017
Upcall, Inc. is a company that specializes in an outbound calling platform designed for business professionals, non-profits, and individuals worldwide. Founded in 2016 and based in San Francisco, California, with a headquarters in Brussels, Belgium, Upcall provides tools and services that help companies acquire, qualify, engage, and retain customers through effective phone calls. The platform offers 24/7 access to thousands of vetted callers, call campaign management tools such as script templates and analytics, and seamless integrations with existing workflows like Slack and Salesforce. Upcall's services enhance lead generation and customer engagement by enabling real-time communication, performance tracking, and budget monitoring, thus helping businesses optimize their outbound calling efforts. The company is also recognized for its participation in the esteemed Y Combinator accelerator program.

Cruise

Series A in 2015
GM Cruise LLC, doing business as Cruise Automation, develops and manufactures Cruise RP-1, a highway autopilot system for cars. Its products features include precision steering, car and lane tracking, adaptive speed control, and collision avoidance. The company was founded in 2013 and is based in San Francisco, California. As of May 12, 2016, Cruise Automation, Inc. operates as a subsidiary of General Motors Company.

PartnerStack

Seed Round in 2015
PartnerStack Canada Inc. develops a platform, which enables companies to build and manage partner channel marketing programs. The platform allows supporting all of the channels including advocates, affiliates, ambassadors, resellers, and referral partnerships. Its features includes referral links, custom company page, automated email campaigns, dashboard and analytics, customer map tracking, and auto-generated partner profiles. PartnerStack Canada Inc. was founded in 2015 and is headquartered in Toronto, Canada.

ListenLoop

Seed Round in 2015
ListenLoop is a B2B marketing platform that enhances account-based marketing (ABM) strategies by enabling businesses to deliver targeted banner ads to specific accounts. The platform allows users to select key accounts, upload advertisements, and initiate campaigns efficiently. It facilitates the nurturing of target accounts through drip campaigns, which deliver a series of ads over time to maintain engagement without overwhelming potential buyers. Additionally, ListenLoop provides account-level reporting that integrates with Salesforce, enabling clients to measure the impact of their advertising efforts on target accounts. With its focus on user behavior and customer insights, ListenLoop empowers businesses to refine their marketing strategies effectively.
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