SFC Capital

SFC Capital is a venture capital firm based in London, United Kingdom, that specializes in early-stage investments, particularly in pre-seed and seed-stage startups. Founded in 2012, it is recognized as one of the UK's most active seed investors, providing capital and support to promising British startups across various sectors, including software, technology, e-commerce, consumer products, and hospitality. SFC Capital operates a unique investment model that combines its Angel Network and Seed Funds, allowing investors to engage with SEIS- and EIS-qualifying businesses either directly or through managed diversified portfolios. The firm also received a £10 million allocation from Business Investments as part of the Regional Angels Programme to further its mission of supporting early-stage companies throughout the UK. As an Appointed Representative of SFC Capital Partners Ltd, it is authorized and regulated by the UK Financial Conduct Authority.

Ricardo Berruti

Investor Services Manager

Stephen Page

CEO

Edward Prior

Head of Investor Serivces

Edward Stevenson

Investment Manager

Yuriy Yurchuk

Financial Analyst

Past deals in Augmented Reality

Sticky

Seed Round in 2023
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

Sticky

Pre Seed Round in 2023
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

Pluno

Pre Seed Round in 2023
Pluno's redefining 3D web tools. Create, design, and showcase your virtual worlds with ease and precision all in your browser. Turn the canvas of your imagination into spatial reality.

MyARC

Pre Seed Round in 2023
MyARC is a fitness platform designed for content creators and their fans, allowing fitness influencers to interactively train their communities from anywhere in the world. The platform empowers fitness creators to engage with users, helping them achieve their fitness goals through accessible and interactive content. By bridging the gap between creators and their audiences, MyARC enhances the fitness experience and fosters a supportive environment for individuals seeking to improve their health and wellness.

Virtus Tech

Pre Seed Round in 2022
Virtus Tech is a virtual reality and data analytics company.

Strolll

Pre Seed Round in 2021
Strolll is a digital health startup developing solutions for the mobility of people living with neurological disorders.

Condense

Pre Seed Round in 2021
Condense Reality Ltd specializes in the development of a platform designed for capturing, distributing, and viewing 3D models in real time, specifically for mixed reality applications. Founded in 2019 and based in Bristol, United Kingdom, the company offers a range of products, including CR capture, a multi-camera volumetric capture software suite; CR stream, a cloud-based volumetric video processing and distribution service; and CR player, which enables volumetric playback for augmented and virtual reality. Condense primarily targets broadcasters and content creators, with a particular focus on the sports sector, facilitating enhanced real-time volumetric video recording and distribution.

Emperia

Pre Seed Round in 2021
Emperia develops immersive VR tech experiences for the premium fashion and art sectors, boosting sales and customer engagement. We are a London-based team, led by 3D/VR expert developers, fashion and art industry veterans and branding executives, creating highly-differentiated bespoke virtual worlds tailored for premium and luxury fashion. Emperia's technology is built with your target audience in mind, allowing to showcase the product alongside the creative vision behind it, hence enabling a seamless interaction between the customer, the product and the brand, across all online channels.

Percept Imagery

Pre Seed Round in 2021
Enabling personalised shopping experiences that blend the online and real worlds. Percept Imagery has developed a unique augmented reality platform called Sprie® that enables retailers to personalise online shopping experiences by allowing shoppers to try products in the real world before buying them. The AR solution easily integrates into eCommerce websites or social pages making AR more accessible and requiring no app download.

Sticky

Pre Seed Round in 2021
We are reality's application layer. We help companies make apps that are both digital and physical through NFC stickers and a 'low code' dashboard. Our flagship app is Stickyretail which reimagines the in-store+online retail experience, allowing consumers to check out in under 5 seconds through Apple Pay/Google Pay.

Condense

Seed Round in 2020
Condense Reality Ltd specializes in the development of a platform designed for capturing, distributing, and viewing 3D models in real time, specifically for mixed reality applications. Founded in 2019 and based in Bristol, United Kingdom, the company offers a range of products, including CR capture, a multi-camera volumetric capture software suite; CR stream, a cloud-based volumetric video processing and distribution service; and CR player, which enables volumetric playback for augmented and virtual reality. Condense primarily targets broadcasters and content creators, with a particular focus on the sports sector, facilitating enhanced real-time volumetric video recording and distribution.

Chetan Surpur

Seed Round in 2020
A game in which you play with gravity. Create and launch planets with a flick of your finger, and get them to orbit around black holes. Make enough orbits to progress to the next level. - Each level gives you a different set of black holes to make orbits around - Launch as many planets as you like, and watch the mesmerizing orbital mechanics unfold - Planets leave colored traces, so that at the end of a level you will have created a beautiful piece of art - See the future trajectory of a planet before you launch it - Interesting mechanics are introduced over time, like repulsive black holes or planets with their own gravity attracting each other - Play in an environment of smooth, minimalist graphics while listening to relaxing classical piano

Kagenova

Pre Seed Round in 2019
KageNova Ltd specializes in developing technologies that enhance interactive realism for immersive experiences, particularly in virtual and mixed reality. Founded in 2017 and based in Gomshall, United Kingdom, the company focuses on creating solutions that enable 6 degree-of-freedom motion, allowing users to navigate freely within 360° virtual environments. KageNova's platform incorporates core technologies designed to improve the user experience by addressing significant technological challenges in virtual reality, such as enhancing presence and minimizing cyber motion sickness. This innovative approach aims to facilitate greater adoption of virtual reality systems by providing immersive experiences that engage users more effectively.

Valkyrie Industries

Seed Round in 2019
Valkyrie Industries Limited, founded in 2017 and based in London, develops innovative haptic technology aimed at enhancing virtual simulations. The company specializes in a proprietary wearable tool that enables developers to create immersive content for various applications, including training, virtual product experiences, and engineering solutions. By utilizing machine learning, Valkyrie’s platform interprets individual muscle movements and sensory thresholds, providing users with a more natural perception of touch. This approach addresses the growing demand for advanced human-computer interfaces, positioning Valkyrie as a key player in the evolution of virtual simulation technology.

Reality Zero One

Seed Round in 2018
Reality Zero One Ltd develops a platform that captures 3D objects to replicate real things for use in virtual reality (VR) and augmented reality (AR). Its platform provides services, which includes scan, capture, and upload; cloud replication; and delivery and simulation. The company also designs and builds Clone One Pro, a 3D capture system. The company is based in 2015 and is based in London, United Kingdom.

Reality Zero One

Seed Round in 2017
Reality Zero One Ltd develops a platform that captures 3D objects to replicate real things for use in virtual reality (VR) and augmented reality (AR). Its platform provides services, which includes scan, capture, and upload; cloud replication; and delivery and simulation. The company also designs and builds Clone One Pro, a 3D capture system. The company is based in 2015 and is based in London, United Kingdom.

Valkyrie Industries

Seed Round in 2017
Valkyrie Industries Limited, founded in 2017 and based in London, develops innovative haptic technology aimed at enhancing virtual simulations. The company specializes in a proprietary wearable tool that enables developers to create immersive content for various applications, including training, virtual product experiences, and engineering solutions. By utilizing machine learning, Valkyrie’s platform interprets individual muscle movements and sensory thresholds, providing users with a more natural perception of touch. This approach addresses the growing demand for advanced human-computer interfaces, positioning Valkyrie as a key player in the evolution of virtual simulation technology.
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