Startup Wise Guys

Startup Wise Guys, founded in 2012 and based in Tallinn, Estonia, is a prominent early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. The organization has accelerated over 165 startups, primarily in B2B SaaS, fintech, and cybersecurity, achieving a startup survival and success rate exceeding 77%. Its intensive three-month accelerator program focuses on product validation, development, and sales to business customers, supported by a network of over 200 international and local mentors. The program culminates in Demo Days and major tech events where startups present their ventures to potential investors. Additionally, participants gain access to an alumni community of more than 145 startups across 40 countries and exclusive alumni events centered on business development and fundraising. Startup Wise Guys also manages dedicated funds targeting various sectors, including an Africa Fund that invests in fintech, health tech, and digital SaaS, among others.

Alexandra Balkova

Partner, Head of Portfolio

Gunce Onur

Venture Partner Turkey

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner, Africa

Andrea T. Orlando

Partner

Günce Önür

General Partner, Challenger II

Past deals in Fashion

Future Fashion

Pre Seed Round in 2022
Future Fashion is an omnichannel platform that helps fashion brands to virtualize and customize their collections in 3D by reducing sample costs and increasing customer experience. It's the owner of DIS, the brand offering the fastest made to order shoe service in the world. Thanks to an end-to-end platform, today DIS sells shoes without producing them using an omnichannel 3D configurator with over 60 million virtual combinations

Jiffsy

Pre Seed Round in 2021
Jiffsy is a no-code frontend platform established in 2021 and located in Kyiv, specializing in e-commerce solutions. The company offers an application that enables Shopify fashion stores to create a mobile-first storefront, enhancing user engagement through personalized product feeds. By integrating with Shopify via API, Jiffsy accesses the complete product database and leverages store sales data and user behavior to generate tailored storefronts rich in video and photo content. This innovative approach aims to help small and medium-sized brands increase their conversion rates and boost sales by up to 20%.

Future Fashion

Pre Seed Round in 2021
Future Fashion is an omnichannel platform that helps fashion brands to virtualize and customize their collections in 3D by reducing sample costs and increasing customer experience. It's the owner of DIS, the brand offering the fastest made to order shoe service in the world. Thanks to an end-to-end platform, today DIS sells shoes without producing them using an omnichannel 3D configurator with over 60 million virtual combinations

Glivee

Pre Seed Round in 2021
Glivee is a lifestyle marketplace that provides sustainable consumer goods and apparel. The company was founded in 2021 and is based in Milan, Italy.

Looksize

Seed Round in 2020
Looksize operates an online platform designed to assist fashion shoppers in finding the correct clothing sizes with ease. By utilizing the MY SIZE button, customers can filter products to identify items that fit them perfectly with a single click. The platform further enhances the shopping experience by employing a visual avatar, allowing users to visualize how garments will fit them before making a purchase. This innovative solution eliminates the need for trying on clothes, streamlining the online shopping process. Recognized as one of the top 50 Ukrainian startups and a winner of a Ukrainian startup fund, Looksize is committed to improving the way consumers shop for clothing.

ModelTag

Pre Seed Round in 2017
ModelTag OU is a startup that focuses on influencer marketing and advertisement through a mobile application designed to connect emerging models with modeling agencies. Founded in 2017 and headquartered in Tallinn, Estonia, with additional offices in Milan, Italy, and Paris, France, the application allows models to view offers and apply directly within the platform. The founding team, comprised of three Italians, brings extensive experience in digital marketing and trend analysis, having contributed to renowned publications and spoken at international conferences. ModelTag has received support and funding from various entities, including the French Government and several startup accelerator programs.
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