Startup Wise Guys

Startup Wise Guys, founded in 2012 and based in Tallinn, Estonia, is a prominent early-stage investor and accelerator in the Central and Eastern European (CEE) region and the Nordics. The organization has accelerated over 165 startups, primarily in B2B SaaS, fintech, and cybersecurity, achieving a startup survival and success rate exceeding 77%. Its intensive three-month accelerator program focuses on product validation, development, and sales to business customers, supported by a network of over 200 international and local mentors. The program culminates in Demo Days and major tech events where startups present their ventures to potential investors. Additionally, participants gain access to an alumni community of more than 145 startups across 40 countries and exclusive alumni events centered on business development and fundraising. Startup Wise Guys also manages dedicated funds targeting various sectors, including an Africa Fund that invests in fintech, health tech, and digital SaaS, among others.

Alexandra Balkova

Partner, Head of Portfolio

Gunce Onur

Venture Partner Turkey

Attila Hudecz

Managing Director, Sustainability

Franziska Kolk

General Partner, Africa

Andrea T. Orlando

Partner

Günce Önür

General Partner, Challenger II

Past deals in Retail Technology

Restworld

Seed Round in 2022
RestWorld is easy to use and cheap service for the Ho.Re.Ca. the sector to help to find staff for their places. It helps owners save up to 97,5% of the time in recruiting processes. The key factor of this company is the action-research approach completely based on a data-driven culture.RestWorld applied digital methods to social science in an uncommon way.

Vado

Convertible Note in 2022
Vado is a technology startup that connects third-party delivery platforms and vending machines making order reception, management and delivery to the riders completely automatic. We are neither a delivery provider nor a vending machine manufacturer - we bridge the gap between them. In order to help companies manage the delivery and take-away operations of any product (Alcohol, Sushi, Drugs, Ready Foods) more efficiently, we integrate their delivery apps (Glovo, Deliveroo, JustEat, UberEats) with distributors automatic that allow you to sell automatically 24/7. Automating the online ordering process helps our customers save time and money, so they can focus more on their core business and continue doing what they love most: making their customers happy.

Future Fashion

Pre Seed Round in 2022
Future Fashion is an omnichannel platform that helps fashion brands to virtualize and customize their collections in 3D by reducing sample costs and increasing customer experience. It's the owner of DIS, the brand offering the fastest made to order shoe service in the world. Thanks to an end-to-end platform, today DIS sells shoes without producing them using an omnichannel 3D configurator with over 60 million virtual combinations

Squad Robotics

Seed Round in 2022
Last year, European cleaning companies spent more than €7bn on worker salaries, simply to push 1.2 million machines around buildings every day ... on the same route! This is about to change. Autonomous floor cleaning machines are currently being introduced to 1500 Walmart stores in the States, and will be soon present across Europe. We are helping manufacturers, cleaning services companies and facility owners rise to this opportunity, ensuring low risks and manageable costs.

Tipit

Pre Seed Round in 2022
Tipit develops a financial service technology that enables cashless tipping for customers. It provides direct tipping to employees' personal bank accounts. Tipit is based at Vilnius, Lithuania.

iDEAL

Seed Round in 2022
iDEAL is a B2B2C sales enablement platform that aims to simplify and optimize the sales process for car subscriptions.

ZitiCity

Venture Round in 2022
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

Sentric

Pre Seed Round in 2021
Sentric is a developer of an online platform designed to assist small businesses in managing their e-commerce operations. The company provides tools that enable users to quickly obtain quality images and descriptions of their products by scanning barcodes. This functionality simplifies the process of gathering and sharing essential product information, facilitating efficient online distribution and enhancing the overall experience of uploading product offerings. By focusing on ease of use and speed, Sentric aims to support small shops in effectively showcasing their products in the digital marketplace.

Future Fashion

Pre Seed Round in 2021
Future Fashion is an omnichannel platform that helps fashion brands to virtualize and customize their collections in 3D by reducing sample costs and increasing customer experience. It's the owner of DIS, the brand offering the fastest made to order shoe service in the world. Thanks to an end-to-end platform, today DIS sells shoes without producing them using an omnichannel 3D configurator with over 60 million virtual combinations

Growberry

Pre Seed Round in 2021
Most of the decisions in agriculture are based on hearsay, tradition or expensive consulting - with our service anybody whose business depends on the quality of plant supply can make informed decisions and reduce operational risks. We created a controlled environmental chamber and offer an end-to-end R&D service (named ReaDy) for mulitple purposes, one of which is to create optimized growing algorithms which can be used to improve yields of farms, greenhouses and plant factories.

iDEAL

Pre Seed Round in 2021
iDEAL is a B2B2C sales enablement platform that aims to simplify and optimize the sales process for car subscriptions.

PAY2U

Seed Round in 2020
PAY2U is a digital marketing platform for retail, banks, and telecom operators. It can become an affiliate section of your mobile application or a stand-alone application of the affiliate program. It also affiliates get back offers on many services.

Dserve

Pre Seed Round in 2020
Dserve is a digital ordering solution that focuses on enhancing the customer experience in restaurants through a self-service system. By offering a contactless ordering platform, Dserve enables customers to directly place their orders via a menu screen, eliminating the need to wait for a waiter. This innovative approach not only streamlines the ordering process but also allows restaurants to increase sales and improve overall service efficiency. The company aims to integrate modern technologies to meet the evolving needs of both customers and the hospitality industry.

Reekon

Pre Seed Round in 2020
Reekon is a developer of a semi-autonomous customer service automation platform that addresses e-commerce and IT customer inquiries through various communication channels, including emails, phone calls, and live chat. The platform analyzes questions by utilizing the company's knowledge base, FAQs, and historical data to provide accurate responses. It also integrates with both internal and third-party systems to execute user-requested actions and assign tasks to the most suitable live agents or engineers. By streamlining these processes, Reekon aims to reduce inquiry volume and average resolution times, while enhancing customer satisfaction. The platform contributes to improved customer service metrics, including inquiry deflection, average handle time, and reduced queues and wait times, ultimately facilitating a better customer experience.

ZitiCity

Seed Round in 2020
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

Vumonic

Convertible Note in 2020
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

Oktomax

Pre Seed Round in 2019
Oktomax is a developer of a personalized shopping assistant aimed at enhancing the online shopping experience for e-shop owners. Recognizing the significant gap in conversion rates between online and offline retail, Oktomax leverages its expertise in user experience and machine learning to create a solution that addresses this challenge. The company's technology connects with consumers, observes their behavior, and guides them throughout the checkout process, ultimately transforming indecisive visitors into customers. A key feature of Oktomax's approach is an engaging jackpot game designed to make the buying experience enjoyable, thereby encouraging purchases. This innovative solution enables businesses to maximize their sales opportunities while delighting their customers.

QX

Pre Seed Round in 2019
QX, founded in July 2019, operates as an international Adtech startup focused on enhancing advertising technologies for traditional retailers. The company aims to help these retailers establish a digital presence that allows customers to uniquely experience their products and services. QX has developed a price comparison search engine that covers a wide range of products, including electronics, clothing, cosmetics, and food items. The company has quickly gained recognition, receiving the first prize for the most innovative tech ideas from Societe Generale. Additionally, QX has attracted the interest of established international brands looking to improve consumer communication. It is a partner of Startup Wise Guys and receives support from the Fund for Innovation and Technological Development, backed by the European Commission and the World Bank.

Vumonic

Seed Round in 2019
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

ZitiCity

Pre Seed Round in 2019
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

Zirity

Pre Seed Round in 2019
Zirity is an easy to intergate API virtual try-on tool for online glasses retailers which uses AR, AI, CV and 3D body-reconstruction technologies. Customers can see themselves with the product they are willing to purchase in real time.

ZitiCity

Pre Seed Round in 2019
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

ZitiCity

Pre Seed Round in 2019
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

Zirity

Pre Seed Round in 2018
Zirity is an easy to intergate API virtual try-on tool for online glasses retailers which uses AR, AI, CV and 3D body-reconstruction technologies. Customers can see themselves with the product they are willing to purchase in real time.

ZitiCity

Pre Seed Round in 2018
Amazon raised consumer expectations to get items same-day. Soon it will be 1-hour. However, in Europe alone, 80% of e-commerce cannot offer same-day delivery. Every day businesses are losing revenue as 1 out of 4 customers abandons a shopping cart if same-day delivery is not available. ZITICITY found a scalable way to crowd-source delivery fleets in every major European city. The best part, businesses of any size can use these fleets and our technology to deliver packages in 42 minutes on average. 42 minutes! That is faster than Amazon Prime. ZITICITY is becoming the new standard for urban same-day and faster deliveries. Client profiles: food delivery companies, e-shops, grocery chains, traditional courier companies, pharmacies. Follow us as we become your favourite delivery company!

Vumonic

Pre Seed Round in 2018
Vumonic Technologies Private Limited, a data intelligence company, develops a software that provides competitive intelligence on market share (value share) and transaction share (volume share) to the e-commerce and e-tail industries. The company provides demographic and geographic insights, including revenue market share, transaction market share, average selling price, and competitor's growth areas. It enables e-commerce and retail companies to understand consumers' purchase behaviors and develop a consumer behavior and sentiment analysis. The company was incorporated in 2016 and is based in Bengaluru, India.

PayTipTop

Pre Seed Round in 2018
PayTipTop makes payments fun and fast. We provide a standalone device for standard wireless bank cards, which is designed with customers to make their paying experience delightful. PayTipTop solution suites perfectly for predefined prices in charity, tips in pubs and lunch bags in restaurants. Contact us at info@paytiptop.com to start using our solution.

iDiscount

Pre Seed Round in 2017
iDiscount is a software-as-a-service (SaaS) provider that specializes in electronic discount and loyalty card solutions. The platform allows businesses to create customized electronic discount cards featuring unique barcodes, which can be accessed from any device. iDiscount's services include uploading card designs that align with a company's branding, tracking purchase histories, and managing discount calculations. Additionally, the platform utilizes push notifications to keep customers informed about promotions, news, and events, facilitating direct communication between businesses and their clientele. This approach not only enhances customer engagement but also eliminates the need for physical cards and associated equipment, streamlining the loyalty program management process for companies.

Squad Robotics

Pre Seed Round in 2017
Last year, European cleaning companies spent more than €7bn on worker salaries, simply to push 1.2 million machines around buildings every day ... on the same route! This is about to change. Autonomous floor cleaning machines are currently being introduced to 1500 Walmart stores in the States, and will be soon present across Europe. We are helping manufacturers, cleaning services companies and facility owners rise to this opportunity, ensuring low risks and manageable costs.

RateMate

Seed Round in 2016
RateMate Limited specializes in developing revenue management tools for the hotel industry. Founded in 2013 and based in London, the company offers innovative solutions such as event intelligence software, which helps hotels track local events and holidays to optimize pricing and maximize revenue during peak periods. This software allows revenue managers to anticipate compression dates and aids sales teams in making hotels more visible during significant events. Additionally, RateMate provides a rate shopper tool that enables hotels to compare their room rates—standard, deluxe, and suites—against those of competitors, facilitating informed pricing strategies. With a mission to simplify revenue management for hoteliers, RateMate aims to significantly enhance their clients' revenue potential.

GSI - GLOBAL SOCIAL INTELLIGENCE

Pre Seed Round in 2014
Turn Social License to Operate Indicators In Mining Industry Into Measureable Results Using Proven Technology

Monolith

Pre Seed Round in 2012
Monolith International BV, founded in 2012 and based in Amsterdam, specializes in retail analytics solutions that enhance understanding of shopper behavior. The company has developed the Monolith Actionboard, an augmented reality advertising device that integrates a hardware component utilizing Kinect technology with a proprietary software platform. This device facilitates the creation, distribution, and measurement of augmented reality advertisements while incorporating pattern recognition software to analyze shopper behavior in retail environments. It tracks various shopper characteristics, including gender, age group, and clothing style, and compiles this data into a set of metrics known as Kinegraphics. The Actionboard's cloud-capable hardware allows for ongoing upgrades and provides insights on which content captures the most attention from potential customers. Monolith's platform empowers retailers to optimize their decision-making processes through real-time, actionable insights.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.