Sterling Road

Sterling Road is a venture capital firm established in 2017 and based in San Francisco, California. The firm specializes in early-stage investments, focusing on business-to-business (B2B) companies within the business products and services sector across the United States, Canada, and the United Kingdom. In addition to capital investment, Sterling Road emphasizes founder coaching to support entrepreneurs in their growth and development. The firm manages multiple funds, including Sterling Road I and Sterling Road 3, both designed to provide financial backing and strategic guidance to emerging businesses.

24 past transactions

Pico

Series A in 2023
Pico is a company that designs and develops audience relationship management software solutions tailored for online businesses. Established in 2016 and headquartered in New York, it provides pre-made templates equipped with high-converting Facebook and Google sign-in buttons. Pico's platform caters to various sectors, including newsletters, e-commerce, subscriptions, memberships, and donations. Its services are particularly beneficial for small and midsize businesses that aim to foster close-knit communities around content and identity, such as local newsrooms, trade publications, and non-profit organizations.

PeopleReign

Venture Round in 2022
Developer of a predictive analytics platform designed to automate IT and human resource services. The company's platform keeps employees updated, diagnoses and fixes IT issues, and provides omnichannel support, enabling organizations to resolve human resource problems instantly with automation.

Five to Nine

Seed Round in 2022
Five to Nine is a culture engagement solution that aims to enhance workplace connectivity and inclusion through its online platform. The platform enables human resource administrators to manage and evaluate both virtual and in-person internal programs effectively. By integrating workflows and collecting event analytics and feedback, it allows organizations to measure employee participation and sentiment. This data-driven approach helps HR teams create communities of interest within the workplace, promoting a positive work culture and driving business outcomes. Five to Nine focuses on leveraging culture-building opportunities to foster a more inclusive environment where employees feel engaged and connected.

Hydra Host

Seed Round in 2022
Hydra Host is a tool that provides cross-cloud capabilities to deploy and host apps across public cloud and private cloud providers. In addition to cross-cloud capabilities, Hydra offers high-level advisory, as well as expert implementation work with bespoke service engagements catered to client priorities. Whether security, resilience, or scale-focused.

Amper

Series A in 2022
Amper Technologies, Inc. develops and operates a clip-on device that helps factory owners and managers to analyze power consumption of their machines, predict downtime, and deploy predictive maintenance. It offers hardware and software to improve productivity and OEE. The company offers a solution from the hardware to the software, including non-invasive sensors, Internet-connected gateway, and web dashboards, as well as online dashboard to configure and see alerts, real-time status, key metrics, and rich reports. Its technologies also provides plant managers in factories to increase machine and labor productivity by having retrofit sensor that monitors across machine types. The company was founded in 2016 and is based in Chicago, Illinois.

Smarty

Pre Seed Round in 2022
Smarty is a United States-based company that specializes in developing an online schedule automation tool. This application is designed to streamline and manage various business tasks, including scheduling meetings, facilitating introductions, and locating flights for out-of-town engagements. By automating these processes, Smarty aims to enhance efficiency and productivity for its users.

Crave

Pre Seed Round in 2021
Orderspot is the easiest way for your business to go digital. Whether you are an independent restaurant or a national hospitality chain, you can launch a digital store on Orderspot where customers can view your products, order, and pay right from their mobile phones. Join 60+ restaurants, hospitality groups, and food suppliers in the US in delighting customers with a convenient, personalized, and contactless experience. Using QR technology, Orderspot is entirely web-based and zero commission. No app or special device required. We are currently offering free Contactless Digital Menus to help restaurants go contactless as we adjust to new customer behavior as well as social distancing guidelines. Visit our website and apply today!

Kyte

Series A in 2021
Kyte’s mission is to offer the most compelling and most customer-centric way to get a car for consumers on top of fully virtualized cloud fleet ecosystem.

Groundfloor

Pre Seed Round in 2021
Operator of design-led clubhouses intended to offer practical spaces for leisure activities. The company gives access to facilities and spaces with the power of design and community to bring people together in events, enabling members to aid and elevate work, social life as well as leisure.

Breinify

Seed Round in 2021
Breinify Inc. is a provider of an artificial intelligence platform designed to enable predictive personalization of consumer behavior. Established in 2015 and headquartered in Cupertino, California, the company specializes in analyzing various signals to identify patterns that predict individual interests and preferences. Breinify serves a range of industries, including retail, consumer goods, travel, financial services, and banking. By utilizing a combination of traditional machine learning and complex temporal algorithms, the platform allows businesses to make informed decisions tailored to each customer’s dynamic interests. Breinify collaborates with notable consumer brands and retailers, helping them to effectively respond to the evolving needs of their clientele.

Botco.ai

Seed Round in 2021
Botco.ai, Inc. is a company that specializes in developing a conversational marketing platform designed to enhance interactions between businesses and their customers. Founded in 2016 and headquartered in Milpitas, California, Botco.ai offers an AI-powered chat solution that simplifies the buying process by addressing customer inquiries efficiently. The platform features customizable conversation templates and provides insights into user experiences, allowing businesses to improve engagement rates. Its capabilities include a comprehensive analytics dashboard that tracks chat campaigns across various channels, such as web and Facebook Messenger. Additionally, Botco.ai's API-based interface facilitates the seamless transfer of leads and data into popular sales and marketing automation tools, enabling businesses to optimize their customer conversion strategies without the need for extensive technical resources.

Breinify

Seed Round in 2020
Breinify Inc. is a provider of an artificial intelligence platform designed to enable predictive personalization of consumer behavior. Established in 2015 and headquartered in Cupertino, California, the company specializes in analyzing various signals to identify patterns that predict individual interests and preferences. Breinify serves a range of industries, including retail, consumer goods, travel, financial services, and banking. By utilizing a combination of traditional machine learning and complex temporal algorithms, the platform allows businesses to make informed decisions tailored to each customer’s dynamic interests. Breinify collaborates with notable consumer brands and retailers, helping them to effectively respond to the evolving needs of their clientele.

Breinify

Seed Round in 2019
Breinify Inc. is a provider of an artificial intelligence platform designed to enable predictive personalization of consumer behavior. Established in 2015 and headquartered in Cupertino, California, the company specializes in analyzing various signals to identify patterns that predict individual interests and preferences. Breinify serves a range of industries, including retail, consumer goods, travel, financial services, and banking. By utilizing a combination of traditional machine learning and complex temporal algorithms, the platform allows businesses to make informed decisions tailored to each customer’s dynamic interests. Breinify collaborates with notable consumer brands and retailers, helping them to effectively respond to the evolving needs of their clientele.

Five to Nine

Seed Round in 2019
Five to Nine is a culture engagement solution that aims to enhance workplace connectivity and inclusion through its online platform. The platform enables human resource administrators to manage and evaluate both virtual and in-person internal programs effectively. By integrating workflows and collecting event analytics and feedback, it allows organizations to measure employee participation and sentiment. This data-driven approach helps HR teams create communities of interest within the workplace, promoting a positive work culture and driving business outcomes. Five to Nine focuses on leveraging culture-building opportunities to foster a more inclusive environment where employees feel engaged and connected.

Brainbase

Seed Round in 2019
Brainbase Inc. develops and markets a platform for licensing business. It offers Brainbase Assist, a tool that enables users to manage and collaborate on their licensing business. The company’s tool also allows users to track metrics, such as total sales and royalties, rights availability, and upcoming events. In addition, its tool helps users to compare licensee performance, and measure quarterly and annual growth rates. Brainbase Inc. was founded in 2016 and is based in Los Angeles, California.

Pico

Seed Round in 2019
Pico is a company that designs and develops audience relationship management software solutions tailored for online businesses. Established in 2016 and headquartered in New York, it provides pre-made templates equipped with high-converting Facebook and Google sign-in buttons. Pico's platform caters to various sectors, including newsletters, e-commerce, subscriptions, memberships, and donations. Its services are particularly beneficial for small and midsize businesses that aim to foster close-knit communities around content and identity, such as local newsrooms, trade publications, and non-profit organizations.

Brainbase

Pre Seed Round in 2019
Brainbase Inc. develops and markets a platform for licensing business. It offers Brainbase Assist, a tool that enables users to manage and collaborate on their licensing business. The company’s tool also allows users to track metrics, such as total sales and royalties, rights availability, and upcoming events. In addition, its tool helps users to compare licensee performance, and measure quarterly and annual growth rates. Brainbase Inc. was founded in 2016 and is based in Los Angeles, California.

Hopthru

Convertible Note in 2019
Hopthru, Inc. is a company that specializes in mobile ticketing solutions for public transit agencies. Established in 2016 and located in San Francisco, California, Hopthru has developed an app that allows riders to conveniently purchase transit passes at any time and from any location. The app supports multiple payment methods, including credit cards, debit cards, and commuter benefits cards, enabling users to store their passes until they are ready to board. Additionally, Hopthru focuses on helping transit agencies better understand and manage their operational data.

Sempre Health

Series A in 2018
Sempre Health, Inc. owns and operates a platform and offers behavior-based healthcare pricing to healthcare industry. The company works with health plans and pharmaceutical manufacturers to dynamically adjust a patient's co-payment based on individual adherence and behavior. It parses prescription records to predict the right price based on the patient's adherence to taking medicines in time. The company provides the patients access to their current discounts, why they got those discounts, and guidance on how to improve their health, via SMS. The company was founded in 2015 and is based in San Francisco, California.

Compaas

Seed Round in 2018
Compaas is a company that offers a Compensation Intelligence Platform designed to assist growing organizations in making informed decisions regarding employee compensation. Founded in 2017 by Lisa Dusseault and Bethanye Blount in San Francisco, the platform consolidates compensation data and provides analytics and strategy tools tailored for both startups and enterprise-level companies. By allowing users to forecast and observe real-time market trends, Compaas enables businesses to develop effective compensation strategies and manage their operating expenses more efficiently, ultimately enhancing communication with employees and minimizing potential errors in compensation management.

Pulse

Seed Round in 2018
Pulse Q&A Inc. develops an artificial intelligence based platform that provides crowdsourced data for technology executives. It offers Pulse Q&A to test messaging and positioning in real time before campaign launches for a new product launch or a message refresh. The company’s platform is used to make and shape decisions by enabling users to create questions and serve it to peers, customers, or prospects, and collect data. The company was founded in 2017 and is headquartered in San Francisco, California.

Nova Credit

Series A in 2018
Nova Credit Inc. is a credit reporting agency based in San Francisco, California, that specializes in assisting immigrant consumers. Founded in 2016, the company provides a unique service by translating international credit scores into U.S.-equivalent credit scores. This innovation allows newcomers to access credit in the United States, enabling them to apply for credit cards, loans, and housing without the need to establish a U.S. credit score from the ground up. Nova Credit aims to create a more inclusive financial landscape by facilitating cross-border credit reporting, thereby helping immigrants navigate their financial needs more effectively.

Pulse

Seed Round in 2017
Pulse Q&A Inc. develops an artificial intelligence based platform that provides crowdsourced data for technology executives. It offers Pulse Q&A to test messaging and positioning in real time before campaign launches for a new product launch or a message refresh. The company’s platform is used to make and shape decisions by enabling users to create questions and serve it to peers, customers, or prospects, and collect data. The company was founded in 2017 and is headquartered in San Francisco, California.

Breinify

Seed Round in 2017
Breinify Inc. is a provider of an artificial intelligence platform designed to enable predictive personalization of consumer behavior. Established in 2015 and headquartered in Cupertino, California, the company specializes in analyzing various signals to identify patterns that predict individual interests and preferences. Breinify serves a range of industries, including retail, consumer goods, travel, financial services, and banking. By utilizing a combination of traditional machine learning and complex temporal algorithms, the platform allows businesses to make informed decisions tailored to each customer’s dynamic interests. Breinify collaborates with notable consumer brands and retailers, helping them to effectively respond to the evolving needs of their clientele.
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