Experiment Engine, Inc. operates testing and conversion optimization platform. Its platform enables brands and agencies to manage testing programs, scale experimentation, and measure ROI; and allows teams to plan testing projects, review variations, and report on results. The company’s platform manages, collaborates, and reports on testing programs; provides access to design, development, copywriting, and QA resources; and builds and refines conversion optimization strategies. It serves e-commerce, publishing, lead generation, and agency sectors. Experiment Engine, Inc. was incorporated in 2014 and is based in Austin, Texas. As of April 19, 2017, Experiment Engine, Inc. operates as a subsidiary of Optimizely, Inc.