ContentSquare is a digital experience insights optimization platform that helps businesses analyze customer behavior through vast amounts of anonymous web, mobile, and app interactions, adhering to data privacy regulations such as the EU GDPR and California CCPA. By integrating diverse data sets, including content, user experience, product offerings, pricing, acquisition channels, and technical performance, the platform generates insights and AI-driven recommendations to enhance digital performance throughout the customer journey. Its solutions enable clients to better understand user interactions, measure content effectiveness, and clarify consumer intentions, ultimately leading to increased revenue and engagement while reducing operational costs. ContentSquare serves over 700 enterprise clients, including notable brands like American Express, Best Buy, and LVMH.
MoEngage, Inc. is a customer engagement and analytics platform that focuses on enhancing customer retention and lifetime value for businesses. Founded in 2014 and headquartered in San Francisco, California, MoEngage offers cloud-based marketing services that enable companies to execute campaigns across multiple channels, including in-app messaging, web, and SMS. Its platform utilizes machine learning to optimize customer interactions, providing tools for user intelligence, push notifications, in-app recommendations, and email communications, all accessible through a single dashboard. The company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage also has a strategic partnership with Vidora, Inc., and maintains additional offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.
Private Equity Round in 2022
Spot.tv provides marketers with real-time media measurement and performance insights to advertise and stay ahead of the competition. iSpot measurement and attribution analytics are used by every industry for decision making that drives sustainable growth. iSpot.tv attention analytics measures the propensity of consumers to interrupt an ad play on TV and iSpot conversion analytics is the new standard for TV attribution, directly connecting TV ad impressions with web, app, and other first-party data.
The company was founded in 2012 and is headquartered in Bellevue, Washington.
Back Market operates an online marketplace that connects consumers with companies specializing in the restoration of used electronic gadgets. The platform facilitates the sale of certified and guaranteed refurbished devices, enabling users to purchase quality products at lower prices. With a focus on promoting the use of refurbished goods, Back Market offers a one-stop shopping experience that includes warranties and customer support. Despite its significant growth, particularly in the U.S. market, the overall sales of used gadgets remain modest compared to those of new devices.
INFORICH is optimizing the world's information and developing global inbound and outbound businesses.
ClinChoice, also known as Fountain Medical Development Ltd, is a contract research organization based in Beijing, China. The company specializes in providing comprehensive, ICH GCP compliant clinical research services to multinational clients in both China and the United States. Its offerings include consulting, project management, regulatory affairs, and clinical operations, as well as central laboratory services. ClinChoice also focuses on site management, biometrics, and designing clinical trials. Additional services encompass the collection, review, assessment, and reporting of adverse events and serious adverse events, along with data and safety monitoring board handling and signal detection services. Founded in 2006, ClinChoice has established itself as a key player in the clinical research sector.
Second Measure is a technology company that analyzes billions of anonymized purchases to help some of the world’s largest brands and investment firms answer real-time questions on company performance and consumer behavior.
We’re based in the Bay Area with an office in New York, and are proudly backed by Bessemer Venture Partners, Goldman Sachs, Citi Ventures, Jefferies Investment Group, Y Combinator, and other top investors.
Revenue.io, formerly known as ringDNA, is a revenue acceleration platform that leverages artificial intelligence to enhance the performance of sales teams. Founded in 2012 and headquartered in Sherman Oaks, California, with an additional office in San Francisco, the company provides a range of solutions designed for Salesforce users. Its offerings include Conversation AI, which transforms sales conversations into revenue, as well as tools for sales prospecting, inbound sales, call training, and management. Additionally, Revenue.io features a CTI application that automatically logs calls, recordings, and other relevant activities for Salesforce customers, alongside call tracking capabilities for the Salesforce marketing cloud. The platform is widely adopted by major clients, including Amazon Web Services and Hewlett Packard Enterprise, and has received recognition for its workplace culture and business achievements.
IHS Markit is a prominent provider of critical information, analytics, and solutions tailored for various industries, financial markets, and government entities globally. The company operates through four main segments: Financial Services, Transportation, Resources, and Consolidated Markets & Solutions. Its Financial Services segment delivers pricing data, indices, valuation services, and enterprise software to financial market participants. The Transportation segment focuses on vehicle sales forecasts, predictive analytics, and comprehensive shipping data. The Resources segment offers analytical tools and market forecasts for the energy and chemicals industries, while the Consolidated Markets & Solutions segment provides research tools and economic analysis across diverse sectors. With a workforce of approximately 16,000 employees, IHS Markit serves clients by enhancing operational efficiency and delivering in-depth insights, contributing significantly to its recurring revenue model. Headquartered in London, the company was founded in 1959 and has established a strong presence in key markets, primarily in the United States.
ResearchGate GmbH operates an online professional network specifically designed for scientific researchers globally. Founded in 2008 in Berlin, Germany, by Dr. Ijad Madisch, Dr. Sören Hofmayer, and Horst Fickenscher, the platform facilitates the discovery and sharing of scientific knowledge, allowing users to access publications, publish data, and obtain citation statistics for their work. Researchers can connect with colleagues, co-authors, and specialists, fostering collaboration and addressing research-related inquiries. In addition to its web platform, ResearchGate offers mobile applications, further enhancing accessibility for its over 14 million members. The company aims to promote open science and drive progress in research through its various tools and features.
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.
Persado is an artificial intelligence-driven company specializing in digital marketing software that generates emotionally engaging messaging to enhance brand engagement and marketing outcomes. Established in 2011 and headquartered in New York, with additional offices in major cities including Milan and San Francisco, Persado offers a suite of solutions tailored to various industries such as retail, financial services, travel, and telecommunications. Its key products include Pro Email, which optimizes email subject lines, and Pro Social, which creates effective paid social media ads. Moreover, the Persado Marketing Language Cloud utilizes a vast database of words and phrases to identify language that resonates with target audiences, enabling brands to improve customer acquisition and retention. Through its platform, Persado analyzes consumer interactions to craft personalized messages that drive both immediate sales and long-term relationships. The company has established strategic partnerships to enhance its offerings, positioning itself as a leader in AI-generated marketing language solutions.
Persado is an artificial intelligence-driven company specializing in digital marketing software that generates emotionally engaging messaging to enhance brand engagement and marketing outcomes. Established in 2011 and headquartered in New York, with additional offices in major cities including Milan and San Francisco, Persado offers a suite of solutions tailored to various industries such as retail, financial services, travel, and telecommunications. Its key products include Pro Email, which optimizes email subject lines, and Pro Social, which creates effective paid social media ads. Moreover, the Persado Marketing Language Cloud utilizes a vast database of words and phrases to identify language that resonates with target audiences, enabling brands to improve customer acquisition and retention. Through its platform, Persado analyzes consumer interactions to craft personalized messages that drive both immediate sales and long-term relationships. The company has established strategic partnerships to enhance its offerings, positioning itself as a leader in AI-generated marketing language solutions.
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.
Revionics, Inc. offers lifecycle price, promotion, and markdown optimization solutions for the retail industry. The company’s suite enables product pricing and temporary price reduction management. It also offers price modeling, optimization on-demand, scenario forecasting, and advanced category analytics services. In addition, the company provides price strategy formation, store-to-zone clustering analysis, and consulting services.
Revionics, Inc. was founded in 2002 and is headquartered in Roseville, California.
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.
Private Equity Round in 2013
Applied Predictive Technologies, Inc. specializes in cloud-based cause-and-effect analytics software that enables companies to leverage big data for measuring the financial impact of various business initiatives such as pricing, marketing, and operations. The company's offerings include the APT Index, which assists retailers and restaurants in setting performance goals and understanding the effects of national programs, as well as the APT Category Management Insights, which consolidates data for category managers. Other products include the Market Basket Analyzer for analyzing transactional data, the Network Planner for managing capital strategy, and the Space Planning Optimizer to optimize space allocation. Additionally, APT provides Test & Learn solutions for designing and interpreting business experiments. The company serves a diverse range of industries, including retail, finance, and hospitality, with a client roster that features major corporations. Founded in 1999 and headquartered in Arlington, Virginia, APT has multiple offices globally, including locations in San Francisco, London, and Tokyo.
Momentive Inc., formerly known as SurveyMonkey, is an experience management company based in San Mateo, California. It specializes in providing cloud-based software solutions for gathering and analyzing feedback through online surveys. Momentive's platform allows organizations to engage with customers, employees, and markets, facilitating the collection of insights that drive business success. With a workforce of over 750 employees, the company supports more than 16 million active users globally. Momentive offers a range of products, from free customizable surveys to advanced paid solutions that include data analysis and bias elimination tools. The firm aims to empower individuals and organizations to measure, benchmark, and act on the opinions that influence their performance. Founded in 1999, Momentive has redefined how organizations approach feedback and insights, making it easier for them to understand and respond to the opinions that matter most.
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.
iSuppli Corporation helps clients improve performance in the electronics value chain by providing them with the facts, analysis and advice they require to know precisely how to succeed. Their team of industry veterans monitor the status of the electronics value chain, and continuously update a score of self-consistent databases that track industry performance. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems research to automotive markets.
FirstLook.com and its affiliates, provide advertisers with an efficient, performance-based way to reach an audience of targeted consumers.
NetGenesis
Private Equity Round in 1999
Net.Genesis Corp. provides software and professional services that help its customers understand, analyze and improve their online businesses. Its software enables companies to collect, store, organize, and analyze detailed information about the online behavior of customers and other visitors on their web sites. Net.Genesis software also enables its customers to import and analyze information about e-customers from other online and off-line software systems and databases. In addition, the company offers professional services including strategic analytic consulting, product implementation, application integration, training programs, and technical support services. The company markets its products and related services in United States, Europe, and Australia. It was founded in 1994 and is headquartered in Cambridge, Massachusetts. As of December 21, 2001, net.Genesis Corp. was acquired by SPSS Inc.