True Ventures

True Ventures is a venture capital firm based in Palo Alto, California, founded in 2005. The firm specializes in early-stage technology investments, focusing on seed and Series A funding for startups across various sectors, including consumer internet, software, hardware, health, and emerging technologies. True Ventures manages over $2.8 billion in capital and has supported more than 300 companies, contributing to the creation of over 25,000 jobs globally. The firm's investment strategy typically involves contributions ranging from $0.25 million to $3 million, aiming for ownership stakes between 20 and 25 percent. True Ventures is recognized for its commitment to fostering entrepreneurship and providing a supportive environment for founders, emphasizing personal and professional growth through its True Platform. The firm has achieved notable exits, including investments in companies that have been acquired by major corporations or gone public.

Dave Balter

Venture Partner

Phil Black

Co-Founder

Jon Callaghan

Managing Partner

Caroline Ciaramitaro

Associate

Gus Coldebella

Partner

Tony Conrad

Partner

Ann Crady Weiss

Venture Partner

Sahiti Enjeti

Analyst

Amy Errett

Partner

Ulrike Kellmereit

CFO

Om Malik

Partner

Fiona McCarthy

Principal

Michael Montano

Venture Partner

John O'Connell

Senior Associate

Natasha Sharma

Principal

Rohit Sharma

Partner

Jim Stewart

COO

James Stewart

COO and Partner

Priscilla Tyler

Vice President

Ann Weiss

Partner

Ariel Winton

Principal

Past deals in CRM

StrongDM

Series B in 2021
strongDM manages and audits access to servers and databases. It provides a single platform to control access to any database for employees, vendors, and cloud-based tools. The company was awarded in the Strata+Hadoop World Audience Favorite in 2016. It was incorporated in 2015 and is headquartered in Burlingame, California.

Directly

Series B in 2020
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

Catalyst.

Series B in 2020
Catalyst Software Corporation specializes in developing a customer success platform that assists businesses in managing customer relationships effectively. This Software-as-a-Service (SaaS) solution is designed to help companies reduce churn and enhance customer experience by providing tools such as analytics, workflow automation, and a unified dashboard. Key features of the platform include product usage tracking, a task manager for consolidating communications, an automatic logging system for customer interactions, and capabilities for segmenting accounts and contacts. Additionally, the platform offers automated alerts to help customer success managers identify and address potential issues, thereby fostering product adoption and customer satisfaction. Founded in 2016 and headquartered in New York, Catalyst aims to empower organizations to proactively engage with their customers and drive business growth.

Directly

Series B in 2020
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

Copper

Series C in 2019
Copper, Inc. is a provider of web-based customer relationship management (CRM) software specifically designed for Google applications, integrating seamlessly with G Suite. Founded in 2011 and headquartered in San Francisco, the company offers a platform that captures data automatically, enabling real-time tracking of sales opportunities and deals. Users can customize their CRM experience with features such as sales forecasting reports, custom fields, and pipeline filters. The software allows for mobile management of sales pipelines, call logging, automated task reminders, and push notifications for new records. Copper serves various industries, including technology, consulting, real estate, and corporate development, focusing on enhancing productivity and fostering authentic relationships among teams. The company, which rebranded from ProsperWorks in 2018, emphasizes an intuitive user experience and instant functionality.

Murj

Series B in 2018
Murj is a Santa Cruz, California digital health company dedicated to helping clinicians streamline care for patients with implantable cardiac devices. Murj greets the challenge of managing the rapid growth of cardiac device data as an opportunity to improve care and deliver insight. Murj aims to liberate device clinics from paper reports and inadequate management tools, freeing clinicians to get back to the heart of the matter – their patients.

Catalyst.

Venture Round in 2018
Catalyst Software Corporation specializes in developing a customer success platform that assists businesses in managing customer relationships effectively. This Software-as-a-Service (SaaS) solution is designed to help companies reduce churn and enhance customer experience by providing tools such as analytics, workflow automation, and a unified dashboard. Key features of the platform include product usage tracking, a task manager for consolidating communications, an automatic logging system for customer interactions, and capabilities for segmenting accounts and contacts. Additionally, the platform offers automated alerts to help customer success managers identify and address potential issues, thereby fostering product adoption and customer satisfaction. Founded in 2016 and headquartered in New York, Catalyst aims to empower organizations to proactively engage with their customers and drive business growth.

Directly

Series B in 2018
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

OutboundWorks

Seed Round in 2017
OutboundWorks is an automated sales development platform designed to enhance account-centric sales strategies. It matches ideal customer profiles and key personas with extensive account-specific data, allowing for the automatic generation of hyper-personalized outreach sequences. The platform facilitates multi-step, multi-threaded interactions to deliver sales and marketing qualified leads. By scheduling qualified sales appointments directly on the calendars of account executives, OutboundWorks enables clients to efficiently manage inbound leads, foster personal relationships, and capitalize on opportunistic deals, all through a single, streamlined platform.

Murj

Series A in 2017
Murj is a Santa Cruz, California digital health company dedicated to helping clinicians streamline care for patients with implantable cardiac devices. Murj greets the challenge of managing the rapid growth of cardiac device data as an opportunity to improve care and deliver insight. Murj aims to liberate device clinics from paper reports and inadequate management tools, freeing clinicians to get back to the heart of the matter – their patients.

SlamData

Series A in 2017
SlamData, Inc. is a company that provides a virtual data warehouse and integration solution, enabling users to explore and curate data stored in cloud services such as S3, Azure, and Google Cloud. Founded in 2014 and headquartered in Boulder, Colorado, SlamData offers a software platform that enhances data preparation and integration, making data more analytics-ready regardless of complexity. The solution supports various business intelligence tools, including Tableau, Looker, and PowerBI, and features connectors to multiple databases such as MongoDB, MarkLogic, Couchbase, and Hadoop. Notably, SlamData employs an innovative “in-database” analytics approach, which allows for data processing and analytics to occur close to the data itself.

StrongDM

Seed Round in 2016
strongDM manages and audits access to servers and databases. It provides a single platform to control access to any database for employees, vendors, and cloud-based tools. The company was awarded in the Strata+Hadoop World Audience Favorite in 2016. It was incorporated in 2015 and is headquartered in Burlingame, California.

Copper

Series B in 2016
Copper, Inc. is a provider of web-based customer relationship management (CRM) software specifically designed for Google applications, integrating seamlessly with G Suite. Founded in 2011 and headquartered in San Francisco, the company offers a platform that captures data automatically, enabling real-time tracking of sales opportunities and deals. Users can customize their CRM experience with features such as sales forecasting reports, custom fields, and pipeline filters. The software allows for mobile management of sales pipelines, call logging, automated task reminders, and push notifications for new records. Copper serves various industries, including technology, consulting, real estate, and corporate development, focusing on enhancing productivity and fostering authentic relationships among teams. The company, which rebranded from ProsperWorks in 2018, emphasizes an intuitive user experience and instant functionality.

Chameleon

Seed Round in 2016
Chameleon Intelligent Tech Inc. has developed an online platform that facilitates the creation and optimization of product tours for web applications without the need for coding. Established in 2015 and headquartered in San Francisco, California, Chameleon aims to enhance user onboarding by providing designers, product managers, marketers, and customer success managers with greater control over user experiences. The platform allows teams to quickly build, test, and deploy in-product tours through a user-friendly WYSIWYG editor. Its implementation is straightforward, requiring only a few lines of code, and it automatically gathers analytics, enabling a data-driven approach to refining user onboarding processes.

SlamData

Seed Round in 2015
SlamData, Inc. is a company that provides a virtual data warehouse and integration solution, enabling users to explore and curate data stored in cloud services such as S3, Azure, and Google Cloud. Founded in 2014 and headquartered in Boulder, Colorado, SlamData offers a software platform that enhances data preparation and integration, making data more analytics-ready regardless of complexity. The solution supports various business intelligence tools, including Tableau, Looker, and PowerBI, and features connectors to multiple databases such as MongoDB, MarkLogic, Couchbase, and Hadoop. Notably, SlamData employs an innovative “in-database” analytics approach, which allows for data processing and analytics to occur close to the data itself.

Kissmetrics

Series B in 2015
Kissmetrics is a customer engagement automation platform that specializes in behavioral analytics and segmentation. Founded in 2008, the company provides businesses with tools to identify, understand, and improve key performance metrics. Kissmetrics enables users to measure and attribute customer actions across various digital devices, facilitating a deeper understanding of customer behavior. The platform streamlines workflows by allowing users to review experiment results within a familiar dashboard, connecting these insights to existing business metrics. Additionally, Kissmetrics offers email campaign automation, empowering online businesses to enhance their engagement strategies effectively. With a dedicated team of designers, developers, and entrepreneurs, Kissmetrics aims to assist businesses in measuring, growing, and monetizing their online presence.

Directly

Series A in 2015
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

Copper

Series A in 2015
Copper, Inc. is a provider of web-based customer relationship management (CRM) software specifically designed for Google applications, integrating seamlessly with G Suite. Founded in 2011 and headquartered in San Francisco, the company offers a platform that captures data automatically, enabling real-time tracking of sales opportunities and deals. Users can customize their CRM experience with features such as sales forecasting reports, custom fields, and pipeline filters. The software allows for mobile management of sales pipelines, call logging, automated task reminders, and push notifications for new records. Copper serves various industries, including technology, consulting, real estate, and corporate development, focusing on enhancing productivity and fostering authentic relationships among teams. The company, which rebranded from ProsperWorks in 2018, emphasizes an intuitive user experience and instant functionality.

SlamData

Convertible Note in 2014
SlamData, Inc. is a company that provides a virtual data warehouse and integration solution, enabling users to explore and curate data stored in cloud services such as S3, Azure, and Google Cloud. Founded in 2014 and headquartered in Boulder, Colorado, SlamData offers a software platform that enhances data preparation and integration, making data more analytics-ready regardless of complexity. The solution supports various business intelligence tools, including Tableau, Looker, and PowerBI, and features connectors to multiple databases such as MongoDB, MarkLogic, Couchbase, and Hadoop. Notably, SlamData employs an innovative “in-database” analytics approach, which allows for data processing and analytics to occur close to the data itself.

Kurtosys

Series C in 2013
Kurtosys Systems Inc. specializes in developing digital marketing and client reporting tools tailored for asset managers in the financial sector. Founded in 2002 and headquartered in Raleigh, North Carolina, with additional offices in London, Cape Town, Reno, and Gurugram, the company offers a comprehensive digital experience platform. This platform enables firms to create, manage, and optimize financial data, documents, and content in a secure environment. Kurtosys provides a range of solutions, including fund marketing tools such as websites and digital factsheets, as well as investor servicing features like secure portals and document distribution services. By leveraging these tools, financial advisory firms can enhance their marketing strategies and improve investor engagement while reducing risks and costs.

Kurtosys

Debt Financing in 2013
Kurtosys Systems Inc. specializes in developing digital marketing and client reporting tools tailored for asset managers in the financial sector. Founded in 2002 and headquartered in Raleigh, North Carolina, with additional offices in London, Cape Town, Reno, and Gurugram, the company offers a comprehensive digital experience platform. This platform enables firms to create, manage, and optimize financial data, documents, and content in a secure environment. Kurtosys provides a range of solutions, including fund marketing tools such as websites and digital factsheets, as well as investor servicing features like secure portals and document distribution services. By leveraging these tools, financial advisory firms can enhance their marketing strategies and improve investor engagement while reducing risks and costs.

Directly

Seed Round in 2013
Directly Software, Inc. operates a platform designed to enhance customer experience (CX) by automating and modernizing customer support operations. Based in San Francisco, with an additional location in Palo Alto, the company’s platform integrates seamlessly with popular CRM applications such as Microsoft Dynamics, Salesforce, Oracle Service Cloud, and Zendesk. This integration allows companies to better understand customer issues, automate routine solutions, and leverage community experts for more complex inquiries. By combining automation with human support, Directly enables businesses to improve their customer support effectiveness, resulting in higher customer satisfaction scores and significant cost savings. Notable clients using Directly's platform include major brands like Airbnb and Microsoft. The company was incorporated in 2011 and has undergone a name change to its current form in December 2016.

Kurtosys

Debt Financing in 2013
Kurtosys Systems Inc. specializes in developing digital marketing and client reporting tools tailored for asset managers in the financial sector. Founded in 2002 and headquartered in Raleigh, North Carolina, with additional offices in London, Cape Town, Reno, and Gurugram, the company offers a comprehensive digital experience platform. This platform enables firms to create, manage, and optimize financial data, documents, and content in a secure environment. Kurtosys provides a range of solutions, including fund marketing tools such as websites and digital factsheets, as well as investor servicing features like secure portals and document distribution services. By leveraging these tools, financial advisory firms can enhance their marketing strategies and improve investor engagement while reducing risks and costs.

Kissmetrics

Series B in 2013
Kissmetrics is a customer engagement automation platform that specializes in behavioral analytics and segmentation. Founded in 2008, the company provides businesses with tools to identify, understand, and improve key performance metrics. Kissmetrics enables users to measure and attribute customer actions across various digital devices, facilitating a deeper understanding of customer behavior. The platform streamlines workflows by allowing users to review experiment results within a familiar dashboard, connecting these insights to existing business metrics. Additionally, Kissmetrics offers email campaign automation, empowering online businesses to enhance their engagement strategies effectively. With a dedicated team of designers, developers, and entrepreneurs, Kissmetrics aims to assist businesses in measuring, growing, and monetizing their online presence.

Kissmetrics

Venture Round in 2013
Kissmetrics is a customer engagement automation platform that specializes in behavioral analytics and segmentation. Founded in 2008, the company provides businesses with tools to identify, understand, and improve key performance metrics. Kissmetrics enables users to measure and attribute customer actions across various digital devices, facilitating a deeper understanding of customer behavior. The platform streamlines workflows by allowing users to review experiment results within a familiar dashboard, connecting these insights to existing business metrics. Additionally, Kissmetrics offers email campaign automation, empowering online businesses to enhance their engagement strategies effectively. With a dedicated team of designers, developers, and entrepreneurs, Kissmetrics aims to assist businesses in measuring, growing, and monetizing their online presence.

Desk.com

Series B in 2011
Desk.com is an online customer service software and support ticket help desk application designed for small businesses and fast-growing companies. Founded in 2009 and based in San Francisco, California, it provides a multi-channel support platform that includes email, social media, chat, discussion boards, and phone support. The software features a self-service portal with support articles, community-driven questions and answers, and a personalized dashboard for tracking interactions. Additionally, Desk.com offers collaboration tools and a mobile application to assist users in resolving customer issues efficiently. It operates as a subsidiary of Salesforce.com, Inc.

Desk.com

Series A in 2010
Desk.com is an online customer service software and support ticket help desk application designed for small businesses and fast-growing companies. Founded in 2009 and based in San Francisco, California, it provides a multi-channel support platform that includes email, social media, chat, discussion boards, and phone support. The software features a self-service portal with support articles, community-driven questions and answers, and a personalized dashboard for tracking interactions. Additionally, Desk.com offers collaboration tools and a mobile application to assist users in resolving customer issues efficiently. It operates as a subsidiary of Salesforce.com, Inc.

Kissmetrics

Series A in 2009
Kissmetrics is a customer engagement automation platform that specializes in behavioral analytics and segmentation. Founded in 2008, the company provides businesses with tools to identify, understand, and improve key performance metrics. Kissmetrics enables users to measure and attribute customer actions across various digital devices, facilitating a deeper understanding of customer behavior. The platform streamlines workflows by allowing users to review experiment results within a familiar dashboard, connecting these insights to existing business metrics. Additionally, Kissmetrics offers email campaign automation, empowering online businesses to enhance their engagement strategies effectively. With a dedicated team of designers, developers, and entrepreneurs, Kissmetrics aims to assist businesses in measuring, growing, and monetizing their online presence.

Kurtosys

Series B in 2008
Kurtosys Systems Inc. specializes in developing digital marketing and client reporting tools tailored for asset managers in the financial sector. Founded in 2002 and headquartered in Raleigh, North Carolina, with additional offices in London, Cape Town, Reno, and Gurugram, the company offers a comprehensive digital experience platform. This platform enables firms to create, manage, and optimize financial data, documents, and content in a secure environment. Kurtosys provides a range of solutions, including fund marketing tools such as websites and digital factsheets, as well as investor servicing features like secure portals and document distribution services. By leveraging these tools, financial advisory firms can enhance their marketing strategies and improve investor engagement while reducing risks and costs.

Kurtosys

Series A in 2006
Kurtosys Systems Inc. specializes in developing digital marketing and client reporting tools tailored for asset managers in the financial sector. Founded in 2002 and headquartered in Raleigh, North Carolina, with additional offices in London, Cape Town, Reno, and Gurugram, the company offers a comprehensive digital experience platform. This platform enables firms to create, manage, and optimize financial data, documents, and content in a secure environment. Kurtosys provides a range of solutions, including fund marketing tools such as websites and digital factsheets, as well as investor servicing features like secure portals and document distribution services. By leveraging these tools, financial advisory firms can enhance their marketing strategies and improve investor engagement while reducing risks and costs.
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