Appticles is an online platform suited for content creators (bloggers, small and medium publishing houses, but also data-driven enterprises) that enables them to effortlessly reach their mobile audience by packaging their existing content into cross-platform mobile web applications. We bring forth the HTML5 technology, empowering content creators, to better reach and target their mobile audience regardless of the mobile operating system (iOS, Android, Windows Phone/RT, BB10, FirefoxOS & Tizen) or device type (smartphone or tablet) they are using. The platform has an intuitive workflow with a rich set of features that makes it easier for content creators to personalize their own mobile web applications: ❖ Social reading experience on mobiles & tablets Users can easily share content from within the mobile web applications on their favorite social media channels. This way, their friends & followers can simply tap on a link and immediately have access to the application, without needing to install anything. That’s priceless! ❖ Themes and custom appearance Choosing from multiple themes, customizing the colors & fonts, adding logos and mixing different graphic elements makes the brand consolidate its identity. ❖ Responsive UI All mobile web applications are sensitive to orientation changes: landscape and portrait. In other words, the look and feel of the mobile web app seamlessly morphs into the screen size of the user’s device. ❖ Offline mode capability Users can still access the mobile web application even if they’re on a tube, on a plane or if their signal is poor. This enhanced reading experience is all possible through this type of mobile web applications. ❖ Monetization Monetizing the mobile web apps can be achieved either through ads, paid subscriptions or social micropayments. Regardless of the chosen monetization model, all the money goes directly in the content creator’s pocket. There’s no shared revenue constraint. Read more about it and start creating your own mobile web application now: http://www.appticles.com/