Will Ventures

Will Ventures is an early-stage venture capital firm that leverages the power of sport to change the world. The reach, demands and allure of the sports market make it an ideal proving ground for innovations that will scale beyond the category. That’s why Will Ventures is the first venture firm to use sports as a lens to identify novel technologies in large, adjacent markets.

Isaiah Kacyvenski

Co-Founder, Managing Partner

Kris Martin

Principal

Alexis Nicolia

Investor, Director of Fund Operations

Brian Reilly

Co-Founder, Managing Partner

Past deals in Sports

Aktivate

Seed Round in 2021
Aktivate provides a SaaS based tecnology platform for K-12 schools to manage and fund scholastic sports. The system features administration and engagement tools to bring together student-athletes, their families, schools, and valued partners.

Playfull

Venture Round in 2020
Playfull tracks a gamer’s performance across several popular Esports games and sends them personalized, relevant rewards for meaningful achievements and wins. Playfull synthesizes gameplay data, demographic data, and redemption data to train a proprietary rewards engine to deliver the perfect reward to players at the perfect moment.