WPP

WPP is a British creative transformation company founded in 1985, specializing in providing a wide range of communications services, including advertising, media investment, public relations, and public affairs. The company focuses on creating transformative ideas and outcomes for its clients through an integrated approach that combines communications, experience, commerce, and technology. WPP has received numerous accolades, such as being named Holding Company of the Year at the Cannes Lions International Festival of Creativity multiple times and recognized as the Most Effective Agency Holding Group by the Effie Index. Additionally, WPP Digital enhances the group's capabilities through strategic investments and acquisitions in digital marketing and organizational transformation, while WPP Ventures serves as its corporate venture capital fund, focusing on innovative companies in the communications sector.

Lisa Hau

Director, Investor Relations Europe and Asia

Lance Maerov

Executive Vice President

Mark Read

Chief Executive Officer

Paul Richardson

Finance director

Peregrine Riviere

Director, Group Investor Relations

John Rogers

Chief Financial Officer

Chris Sweetland

Deputy Group Finance Director

Past deals in Marketing and advertising

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Pep LLC

Acquisition in 2016
Promotion Execution Partners, LLC ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

XMKT Group

Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Scangroup

Acquisition in 2013
Scangroup provides general advertising and marketing communications services to clients with a focus on media planning and buying services and specialist communications.

Barrows Global

Funding Round in 2012
Barrows is a specialist Marketing at Retail company. With over 20-years experience working with clients in every consumer goods sector and across all types of markets, we truly understand how to attract, engage and sell to a shopper. We provide a holistic range of shopper marketing services that enable our clients to evolve their sales and marketing strategies into targeted and executable shopper marketing activities. Driven by insights and underpinned by methodical planning, Barrows sets out to nurture collaboration amongst key client stakeholders, both internal and external, culminating in a range of tight briefs which we take forward into design, engineering, testing and implementation, either on our own or occasionally we partner with other organisations who have proven their capabilities in the expert field of marketing to shoppers.

H-art

Acquisition in 2009
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

Schematic

Acquisition in 2007
Schematic is recognized as one of the world's leading firms in user interface (UI) design, digital marketing, and interactive technology services. The company specializes in providing comprehensive design and development solutions across various platforms, including the web, interactive television, and mobile devices. Schematic serves a diverse clientele, including retailers, telecommunications, and technology companies, by offering strategic, creative, marketing, and technological services. Its focus on interactive design and development enables clients to enhance their digital presence and engage effectively with their audiences.

BLUE Interactive Marketing Pte

Acquisition in 2007
BLUE Interactive Marketing Pte provides online consulting services and technologies to many of the world's top brands.assisting them in becoming more targeted and measurable in their global marketing activities. Key services include online advertising, email marketing, corporate website consulting and development, and search engine marketing. BLUE is also the creator of Rapport, a web-based email marketing platform that allows marketers to create, deploy and measure targeted email campaigns with their most valuable known customers. Rapport is used in over 42 countries and multiple languages worldwide.

Shanghai Advertising Co Ltd

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

The Marketing & Communication Agency

Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
Glendinning Management Consultants is a sales and marketing management consultancy.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Warwicks

Acquisition in 2000
Warwicks is a creative design and publishing company specialising in sales literature and promotion materials.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.

P Four Consultancy

Acquisition in 1999
P Four Consultancy is a strategic marketing consultancies which specialises in financial services.

Prism Sport + Entertainment

Acquisition in 1999
Prism is a brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas.