WPP

WPP is a British creative transformation company founded in 1985, specializing in providing a wide range of communications services, including advertising, media investment, public relations, and public affairs. The company focuses on creating transformative ideas and outcomes for its clients through an integrated approach that combines communications, experience, commerce, and technology. WPP has received numerous accolades, such as being named Holding Company of the Year at the Cannes Lions International Festival of Creativity multiple times and recognized as the Most Effective Agency Holding Group by the Effie Index. Additionally, WPP Digital enhances the group's capabilities through strategic investments and acquisitions in digital marketing and organizational transformation, while WPP Ventures serves as its corporate venture capital fund, focusing on innovative companies in the communications sector.

Lisa Hau

Director, Investor Relations Europe and Asia

Lance Maerov

Executive Vice President

Mark Read

Chief Executive Officer

Paul Richardson

Finance director

Peregrine Riviere

Director, Group Investor Relations

John Rogers

Chief Financial Officer

Chris Sweetland

Deputy Group Finance Director

Past deals in Outdoor Advertising

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Ootworld

Acquisition in 2015
Digital Agency

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Scangroup

Acquisition in 2013
Scangroup provides general advertising and marketing communications services to clients with a focus on media planning and buying services and specialist communications.

Spot Runner

Series C in 2008
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

Ootworld

Corporate Round in 2007
Digital Agency

Spot Runner

Series B in 2006
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Shanghai Advertising Co Ltd

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

AD Venture Worldwide Inc

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.