Hogaru is a professional cleaning service provider based in Bogotá, Colombia, offering its services to homes and offices through an online platform. The company targets over six million small and medium-sized businesses in Latin America that require efficient cleaning solutions. Unlike traditional models that rely on contractors, Hogaru employs its cleaners directly, which promotes long-term retention and ensures high-quality service. The company places significant emphasis on the thorough vetting, training, and welfare of its employees, providing benefits such as micro-loans and educational opportunities. Currently, Hogaru operates in Bogotá, Medellín, and Cali, employing over 500 cleaners and serving more than 2,000 recurring clients. The company plans to expand its operations to additional cities in Latin America.