DemandSphere is the result of the evolution and growth of GinzaMetrics, an enterprise search and content marketing platform with clients around the world in a variety of organizations and roles.The changes to the marketing landscape and, by extension, the roles that marketers play, has meant constant updates to data and insight needs by our users. Where SEO, content, email, social, paid, display, offline, and other channels once lived separately there are growing connective ties between online and offline experiences, and onsite and offsite content needs.