Mayhem Interactive, Inc. is a San Francisco-based company that offers a platform for real-time gameplay reviews and community engagement among gamers. The platform provides tools such as freehand drawing, map overlays, and broadcasting capabilities to facilitate feedback and interaction during gameplay. It allows gamers to participate in customized formats, including leagues, ladders, scrims, and tournaments, while delivering automatic game tracking and real-time leaderboards. Additionally, the company's analytics engine, known as Visor, tracks gamer performance and offers personalized advice. Founded in 2017, Mayhem Interactive operates as a subsidiary of Niantic, Inc. as of early 2021.