TOK.tv Inc. operates a voice social platform designed for sports fans, enabling them to communicate with friends while watching live games on television. The platform enhances fan engagement by allowing users to share stadium sounds, take social selfies, and stream games on their devices, creating a more immersive experience akin to being at the stadium. Founded in 2012 and based in Palo Alto, California, with additional offices in London and Pavia, TOK.tv also facilitates interaction between sports teams and their fans, providing opportunities for monetization within the game experience. The company became a subsidiary of Minerva Networks in August 2019 and has partnered with notable brands, contributing features like the TOK.tv Social Button to official mobile apps for major sports teams.
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