Zapr

ZAPR is a pioneering media consumption repository and cross-targeting platform that employs advanced digital signal processing and big data analytics to enhance audience engagement. By auto-detecting offline media content viewed by millions, ZAPR enables brands to connect their offline advertising strategies with digital platforms, including social media and mobile. This functionality allows brands to identify audience segments, analyze media consumption habits, and retarget users across various channels, thereby minimizing wasted impressions from television advertisements. The company boasts an audience measurement database significantly larger than any competitor in India and is experiencing rapid growth in its user base and media formats, which include live TV, radio, and internet media. ZAPR's innovative approach bridges the gap between offline and online media, facilitating targeted engagement and insights for brands and media businesses. Backed by prominent investors from multiple regions, ZAPR is positioned as a leading player in the media-tech sector.