EverYi Capital

Founded in 2015, EverYi Capital is a Shanghai-based private equity firm focused on consumer brands. It helps global brands succeed in China's dynamic market by leveraging the country's strategic advantages such as supply chain expertise and urban consumer base.

Shen Xiangmei

Partner

7 past transactions

Mistine

Series A in 2022
Mistine is a manufacturer of beauty products specifically designed for Asian women. The company offers a diverse range of cosmetics, including sunscreen lotion, foundation, and mascara. By focusing on the unique needs and preferences of its target demographic, Mistine aims to help customers achieve their desired looks and enhance their confidence.

Yellow Swan

Series C in 2022
Yellow Swan Edible Fresh Eggs is a domestic enterprise based in Chengdu, Sichuan, China, specializing in the production and retail of bacteria-free raw edible eggs. Founded in 2018, the company focuses on providing eggs that are free from Salmonella, ensuring a higher standard of food safety and quality for consumers. By prioritizing hygiene and health, Yellow Swan aims to enhance the overall eating experience while addressing concerns related to foodborne illnesses.

Jin Mian Tang

Series B in 2021
Jin Mian Tang is an instant noodles producer company.

S.Engine

Series A in 2021
S.Engine is a specialty coffee chain brand.

frank body

Series A in 2021
frank body is an Australian skincare company founded in 2013 by Steve Rowley that focuses on coffee-based products. The brand offers a range of body and facial care, including coffee scrubs in variants such as coconut, cacao, and peppermint, as well as body balms and creams, lip scrubs, and lip balms. It also provides cleansers, masks, and scalp scrubs and hair masks as part of a full clean skincare range formulated with naturally derived vegan ingredients and cruelty-free practices. The products aim to promote smooth and clear skin and hair through simple, effective formulations.

LANDBASE

Series B in 2021
LANDBASE is a food brand management company driven by the concept of innovation & fashion. Committed to integrating global R&D and production resources, LANDBASE utilizes frontier food processing technologies to redefine traditional foods and build fashionable foods for the future.
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