Truthset

Truthset, Inc. is a data validation platform founded in 2019 and based in San Francisco, California. The company specializes in ensuring the accuracy and compliance of consumer data, helping businesses enhance their decision-making processes in areas such as marketing, compliance, and fraud prevention. Truthset utilizes an artificial intelligence-based algorithm known as Truthscores, which assigns a numerical score to individual data records, reflecting their accuracy. This scoring system allows organizations to establish trust in their data without being a data broker or selling data themselves. By validating consumer data, Truthset aims to improve performance in data-driven interactions and foster greater confidence in business operations. The founders of Truthset bring extensive experience from notable companies like Nielsen, Salesforce, LiveRamp, and Procter & Gamble, and the firm is backed by various investors, including a venture studio focused on data intelligence.