Jupiter

Jupiter, Inc. operates as an innovative digital platform that connects food brands with food creators, facilitating the promotion of recipe content. Founded in 2000 and based in San Francisco, Jupiter enables food creators, particularly those with significant followings on social media platforms like TikTok and Instagram, to launch their own grocery-powered recipe stores. These stores are designed to integrate social shopping tools, allowing followers to shop directly from their social feeds. By processing orders through delivery APIs, Jupiter streamlines the purchasing experience for consumers. Additionally, the platform allows food creators to monetize their influence by running brand sponsorships within their stores. Jupiter has successfully partnered with notable food creators, enhancing its reach and impact within the online grocery market.