Trocadero Capital Partners

Trocadero Capital Partners is a private equity firm based in Paris, France, founded in 2012. The company is approved by the French Financial Markets Regulator and specializes in investing in small and mid-market businesses across Europe. With a focus on sectors such as B2B commercial products, commercial services, transportation, retail, and software, Trocadero Capital Partners supports entrepreneurs in their growth and transition projects. The firm is fully owned by its management team, ensuring independence and flexibility in its investment strategies. By fostering relationships with both institutional and private investors, Trocadero Capital Partners aims to create value in its portfolio companies while adhering to responsible investment principles.

Bruneau, Philippe

Founder and CEO

Maud Minoustchin

Partner

Thomas Rossille

Investment Director

8 past transactions

Locala

Acquisition in 2024
Locala is a leading provider of digital marketing solutions that connects brands with consumers, specializing in driving foot traffic to retail locations and measuring campaign effectiveness. Founded in 2011, the company has established a global presence with offices in various countries, including the United States, France, Belgium, the UK, Singapore, Italy, Canada, and the UAE. Locala's platform leverages artificial intelligence and advanced analytics to optimize mobile advertising campaigns, allowing clients to identify and engage high-potential customers in real time. Trusted by top retailers, restaurants, and automotive brands for over a decade, Locala offers a comprehensive suite of tools that enhances visibility into consumer behavior and competitive activity, ensuring brands have control over their marketing strategies.

adopt'

Series B in 2022
adopt' SAS is a French company that specializes in the manufacturing and distribution of a wide range of cosmetic products for women. Founded in 1986 and headquartered in Cestas, France, adopt' offers an extensive catalog that includes makeup items such as face powder, concealer, blush, mascara, and eyeliner, as well as personal care products like perfumed shower gel, body cream, and deodorant. Additionally, the company produces various body accessories and skincare items, including body scrubs, solid soap, and sun care products. adopt' operates as a subsidiary of Folies Douce SA, focusing on providing high-quality cosmetics and accessories to its customers.

Amerigo Group

Acquisition in 2022
Amerigo Group is focused on international trade of automotive parts.

Léa et Léo

Venture Round in 2021
Since 2007, the Léa & Léo Group has been working for the development of children and parents. With a crèche network spreading all over France, the Léa & Léo Group supports businesses and communities by providing concrete solutions tailored to the needs of employees and users. Groupe Léa & Léo offers a set of solutions adapted to your company or your community and assists you in the development and management of your Human Resources or Early Childhood policy: • Creation and management of inter-company and collective crèches, • Reservation of seats in a collective structure created and managed by Léa & Léo • Find places for employees throughout France thanks to our partner network.

EKOI

Private Equity Round in 2021
EKOI provides cycling equipment. They offer winter sales, clothing, accessories, helmets, eyewear, shoes, MTB, and triathlon. Their accessories include cycling accessories, autumn and winter accessories, summer accessories, sports watches, and gift vouchers.

Neteven

Series A in 2013
Neteven is a developer of marketplace management software that assists retailers in expanding their businesses both locally and internationally. Founded in France, the company was notable for being the first to achieve Certification as a Compatible Application by eBay in 2005 and to integrate Amazon Web Services within the country. Neteven's software manages and optimizes the entire sales cycle, enabling businesses to reach buyers and sell online without requiring their own e-commerce sites. It also offers single-point integration to various marketplaces, ensuring transparent and timely project delivery. The development team consists of experts from diverse backgrounds, including marketplaces, brands, manufacturers, wholesalers, and software companies, allowing Neteven to provide advanced solutions tailored to the needs of its clients.
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