The UpDown

UpDown is a virtual investing platform designed to help users enhance their investment skills through collaboration and competition. Founded by three Harvard Business School students, the platform allows users to create a simulated portfolio with a starting capital of $1 million, rewarding them based on their ability to outperform the S&P 500. Users can also earn a percentage of the profits generated by friends they refer to the platform. Launched in June 2007, UpDown has attracted over 40,000 registered users, predominantly from a student demographic. The company aims to cultivate a community of consistently successful investors and eventually develop an investment vehicle that reflects their strategies. The platform not only offers virtual trading opportunities but also provides access to the latest news and insights to help users make informed investment decisions.