The UpDown

The UpDown is a social networking platform that enables users to engage in virtual investing, primarily targeting students. Founded by Harvard Business School students, the platform provides users with a simulated $1 million portfolio to manage, with earnings tied to outperforming the S&P 500. Users can also earn additional rewards by referring friends. The company aims to cultivate a community of skilled investors, with the long-term goal of creating an investment vehicle that mirrors the successful strategies of its top users. As of 2008, The UpDown had over 40,000 registered users.