100X.VC

Founded in 2019 and based in Mumbai, India, 100X.VC is a venture capital firm that specializes in investing in early-stage startups using India SAFE Notes. The firm emphasizes the importance of speed and strong relationships with all stakeholders, including founders, co-investors, and corporations. 100X.VC offers comprehensive support to its portfolio companies, acting as a coach, strategy consultant, and trusted advisor to help them navigate the challenges of growth and secure subsequent rounds of funding. The firm has a diverse investment focus that spans various sectors, including agriculture tech, fintech, e-commerce, health tech, and more. As a SEBI Registered Investment Adviser and Category I Alternative Investment Fund, 100X.VC is committed to nurturing innovative ideas and fostering the development of startups in India.

Yagnesh Sanghrajka

Investor

Past deals in FMCG

The Naturik

Pre Seed Round in 2024
Naturik is a food production company specializing in nutritious and convenient Indian breakfast options. It offers a range of ready-to-cook mixes, including chilla and dosa, made from wholesome ingredients like oats, ragi, and multigrain. The company aims to promote family well-being by providing protein-rich, instant snack solutions for health-conscious consumers.

BePure

Pre Seed Round in 2023
BePure is a direct-to-consumer (D2C) company that specializes in manufacturing and selling a range of water and air filtration systems. Their product portfolio includes water purifiers, air purifiers, and water testing kits, catering to diverse customer needs. Notable offerings comprise alkaline water purifiers, whole-house filtration systems, and shower water filters, all designed to help customers achieve cleaner water and air in their homes.

JoySpoon

Seed Round in 2023
JoySpoon Digital is a direct-to-consumer brand specializing in high-quality Indian mouthwash products. It offers a wide range of flavors and regional variants, catering to diverse customer preferences. The company's product portfolio also includes mouth fresheners, enabling customers to enjoy post-meal refreshments.

abCoffee

Seed Round in 2023
AbCoffee is a specialty coffee startup focused on making high-quality coffee affordable and accessible, particularly in India. The company operates a chain of coffee shops that serve freshly roasted and brewed coffee made from ethically sourced beans. In addition to its coffee offerings, AbCoffee provides home coffee kits, mugs, and milk frothers, allowing customers to enjoy premium coffee experiences at home. By leveraging an innovative technology model and efficient brewing methods, AbCoffee aims to create local coffee hubs across the nation while inspiring individuals to effect positive change in their communities.

Minifeel

Pre Seed Round in 2023
Minifeel is an online platform that specializes in enhancing the pre-purchase experience for consumers by offering mini-size beauty products. Catering to both men and women, the platform features a wide range of skincare, haircare, and makeup brands. By providing customers with the opportunity to try products at a low cost within the convenience of their own homes, Minifeel encourages shoppers to explore new options and step out of their comfort zones. This approach not only allows users to experience various beauty products before making a full purchase but also aims to simplify the decision-making process for online buyers.

ReThought

Pre Seed Round in 2023
ReThought is a prominent online thrift store in India, targeting the growing GenZ market with its innovative FashTech platform. It provides budget-conscious consumers access to thrifted and vintage hype clothing at prices significantly lower than traditional retail. The platform distinguishes itself through stringent quality control and authentication processes, ensuring the authenticity of all items, while also focusing on current fashion trends. ReThought utilizes advanced technology, including short-form video content and AI-powered search tools, to enhance the shopping experience. It features popular brands like Zara, Bershka, Shein, and Nike, addressing common market challenges such as misleading listings and inflated pricing. By curating a selection of thrifted and surplus styles, ReThought supports sustainable fashion practices and aligns with eco-conscious consumer preferences. The company has built a strong digital presence, engaging over 140,000 followers on Instagram, and employs strategies like live shopping events and interactive content to foster community engagement and retention.

Bansiwala

Seed Round in 2023
Bansiwala is an online marketplace specializing in the sale of authentic Indian sweets, particularly renowned for its Agra Petha. The platform provides a diverse selection of sweets, including traditional varieties such as sukha and angoori petha, as well as innovative options like Paan, Chocolate, and Raspberry. By offering a convenient shopping experience, Bansiwala caters to customers looking for high-quality Indian confections, making it a one-stop destination for those seeking authentic tastes from across India.

Happi Planet

Pre Seed Round in 2023
Happi Planet focuses on transforming home care and personal care routines to be more user-friendly and environmentally sustainable. The company produces a range of eco-friendly home cleaning products, including plant-based soaps, dishwasher liquids, floor cleansers, laundry detergents, and kitchen cleaners. By utilizing quality plant-based ingredients, Happi Planet ensures that its products are both effective and biodegradable, allowing customers to incorporate natural and eco-friendly solutions into their daily lives.

The Little Farm

Seed Round in 2023
The Little Farm specializes in producing homemade desi pickles and oils, focusing on artisanal, farm-fresh products that are free from additives and chemical preservatives. The company emphasizes the use of soil and water sourced from pollution-free areas, ensuring a clean and wholesome product for consumers. Their offerings are designed not only for personal enjoyment but also as thoughtful gifts, reflecting a commitment to quality and sustainability in food production.

Minifeel

Pre Seed Round in 2023
Minifeel is an online platform that specializes in enhancing the pre-purchase experience for consumers by offering mini-size beauty products. Catering to both men and women, the platform features a wide range of skincare, haircare, and makeup brands. By providing customers with the opportunity to try products at a low cost within the convenience of their own homes, Minifeel encourages shoppers to explore new options and step out of their comfort zones. This approach not only allows users to experience various beauty products before making a full purchase but also aims to simplify the decision-making process for online buyers.

Pilk

Pre Seed Round in 2022
Pilk is a company specializing in the production of plant-based milk and ice cream products, offering a healthy and sustainable alternative to traditional dairy. The milk is crafted from oats, cowpeas, and moongs, ensuring it is lactose-free and contains zero cholesterol. Pilk's products are rich in protein, calcium, vitamin A, and vitamin D, catering to consumers who are lactose intolerant, vegan, or seeking nutritious dairy alternatives. The company emphasizes both taste and health, aiming to promote a healthier lifestyle for all.

Fieldproxy

Pre Seed Round in 2021
Fieldproxy is a company that provides a no-code workflow builder tailored for field servicing in large retail and fast-moving consumer goods (FMCG) organizations. It enables managers to create and assign data collection tasks to their field teams, facilitating efficient management of field operations. The platform allows businesses to gather accurate data, generate reports, and integrate information across multiple applications, thereby creating a cohesive ecosystem for field teams. By streamlining operations and enhancing data management, Fieldproxy helps organizations drive revenue and modernize their customer service.

Beyond Snack

Seed Round in 2021
Beyond Snacks is a snack food company based in Kerala, India, that specializes in producing authentic banana chips in various flavors. Founded in 2018, the company utilizes high-quality raw materials, including super fruits like jackfruit and banana, to create its products. Beyond Snacks emphasizes strict hygiene standards in its manufacturing processes, ensuring that its offerings not only provide a delicious taste but also deliver nutritional benefits, particularly prebiotic properties. The focus on quality and authenticity positions Beyond Snacks as a distinctive player in the snack food market.

Decadenz

Seed Round in 2019
Decadenz India is a brand focused on producing a variety of chocolate products and desserts aimed at satisfying snack cravings. The company's product range includes dark chocolate fudge tubs, gourmet popcorn tubs, and chocolate monster dessert bars. By offering a diverse selection of delicacies, Decadenz caters to consumers seeking indulgent and enjoyable snack options.
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