Sturgeon Capital

Sturgeon Capital is a London-based investment boutique established in 2006, specializing in the development of technology businesses in frontier markets. The firm operates as an asset manager and provides venture capital funding, primarily targeting startups in financial technology, business-to-business services, software, and marketplace sectors. Sturgeon Capital aims to foster innovation and growth by supporting leading tech ventures in emerging economies.

Alexander Branton

Partner

Kiyan Zandiyeh

Chief Investment Officer

Past deals in Pakistan

Trukkr

Seed Round in 2023
Founded in 2019, Trukkr is Pakistan's leading online logistics platform, facilitating efficient cargo transportation. It connects shippers with transporters via a secure, user-friendly platform, offering transparency in pricing and shipment tracking while providing truckers access to more job opportunities.

Finja

Series A in 2022
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Zip24

Seed Round in 2021
Zip24 is an on-demand software startup that specializes in streamlining operations for e-commerce businesses through its cloud-based platform. The company offers a suite of solutions including warehouse management, order forecasting, logistics transaction facilitation, delivery management, and enterprise resource planning (ERP). Its Warehouse Management System (WMS) guides inventory receiving, put-away, picking, shipping, and replenishment, while the Delivery Management System (DMS) handles pickup to point-of-delivery operations. Zip24's platform integrates with popular storefronts, payment gateways, carriers, and third-party systems, supporting retailers, 3PL companies, and online marketplaces. The company operates on a pay-as-you-go subscription model and has global customers. Founded by former Amazon employees and SaaS entrepreneurs in the Middle East and Central Asia regions, Zip24 is headquartered in Dubai, UAE, with development and support hubs in Tashkent, Uzbekistan, and Karachi, Pakistan.
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