Sturgeon Capital

Sturgeon Capital is a London-based investment boutique established in 2006, specializing in the development of technology businesses in frontier markets. The firm operates as an asset manager and provides venture capital funding, primarily targeting startups in financial technology, business-to-business services, software, and marketplace sectors. Sturgeon Capital aims to foster innovation and growth by supporting leading tech ventures in emerging economies.

Alexander Branton

Partner

Kiyan Zandiyeh

Chief Investment Officer

Past deals in Pakistan

Trukkr

Seed Round in 2023
Trukkr is Pakistan's first and largest online logistics platform, established in 2019 to modernize the trucking industry. The platform connects shippers with transporters, streamlining the booking process for commercial cargo. Shippers can easily enter cargo details, choose vehicle types, and manage pick-up and drop-off logistics while enjoying transparency in pricing and shipment tracking. Trukkr also benefits transporters by providing them with access to numerous job opportunities at their convenience. By facilitating efficient road haulage, Trukkr aims to enhance the logistics experience for individuals, households, small to medium enterprises, and corporations across Pakistan, ensuring that shippers find the right truck at the right time.

Finja

Series A in 2022
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.
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