IRIS VENTURES is the advisor to IRIS Fund I F.C.R.E. a €100 million consumer growth equity fund backing brands and tech-enabled solutions that make our lives healthier, happier and more convenient. IRIS provides capital, strategic guidance and industry-specific resources to help the most promising consumer brands and mission-driven founders reach their full potential. The fund is an active investor in the Health, Wellness, Family, Lifestyle, Beauty, Nutrition, Education, Daily Tech and Modern Commerce, with a focus on community, branding, innovation, technology.
Superlativa is a wellness company specializing in the development and distribution of nutraceutical products. Their offerings include clinically tested supplements designed to promote mental well-being and physical health. Key areas of focus include stress and anxiety reduction, enhanced energy levels, improved sleep quality, and cognitive function support. The company's products utilize high-quality ingredients, providing natural health alternatives to customers seeking comprehensive wellness solutions.
Maurten
Venture Round in 2024
Maurten is a company specializing in hydrogel technology that produces carbohydrate-rich sports drinks and food designed to support athletes in energy, hydration, and recovery. Their product line includes sports drinks, drink mixes, and chewable sports food made from natural ingredients, specifically oat and rice. By focusing on high-quality, natural components, Maurten aims to enable athletes, particularly runners, to maintain a healthy lifestyle and optimize their performance.
Essentialist
Series A in 2024
Essentialist is a members-only bespoke travel service that specializes in creating customized itineraries for global destinations. Founded in 2012 and headquartered in Palma de Mallorca, Spain, the company offers a membership-based platform that provides access to a concierge-style travel planner. This service includes curated itineraries and reviews of popular destinations, tailored to the individual passions and preferences of each member. Essentialist aims to connect travelers with the unique people and places that define each location, enhancing their travel experiences and helping them discover the essence of their chosen destinations.
Biomel
Seed Round in 2023
Biomel is an e-store that offers probiotic drinks, gut powders, prebiotics, and FODMAP fibre supplements for gut health care.
Mammaly
Series A in 2023
Mammaly is a pet health startup focused on creating healthy snacks designed to address common aging issues in dogs. The company specializes in natural ingredient products that are grain-free and free from added sugars and artificial preservatives. Developed with the input of veterinarians, Mammaly's snacks feature regional ingredients, offering higher protein content and lower fat levels. In addition to its product line, the company provides guidance on dog health, assisting pet owners in making informed choices to enhance the well-being of their pets through nutritious food options.
VICIO
Series A in 2023
VICIO is a cloud kitchen operator that specializes in selling burgers through an online platform. The company focuses on delivering quality burgers, prepared according to individual preferences, along with french fries and a selection of beverages. This setup allows customers to conveniently order and enjoy their favorite burgers from the comfort of their homes.
Olistic
Series A in 2022
Olistic specializes in developing clinically effective hair growth and care solutions tailored to individuals facing hair thinning issues. The company employs a multi-factorial approach that addresses six root causes of hair loss, utilizing science-backed and medical-grade products. Olistic offers a range of natural and vegan ingredients, including a drinkable treatment designed for both men and women, aimed at preventing hair loss by strengthening hair from the root, enhancing growth, and improving density and resistance. Committed to innovation and wellness, Olistic focuses on empowering individuals to achieve their best selves through effective hair care solutions.
Apricity
Series B in 2022
Apricity is the world's first virtual fertility clinic, designed to enhance the fertility treatment experience for women and couples facing challenges in conception. By integrating data and artificial intelligence, Apricity seeks to improve the chances of pregnancy success while providing a patient-centric approach. The company combines advanced technology with personalized care, offering at-home services and virtual appointments to streamline the treatment process. Led by a team of experienced entrepreneurs, medical professionals, and data scientists, Apricity aims to disrupt traditional fertility care by making it more accessible and efficient for patients.
Artemest
Series B in 2022
Artemest s.r.l. is an online marketplace based in Milan, Italy, that specializes in handmade luxury products crafted by Italian artisans. Founded in 2015, the platform features a diverse collection of home décor items, fine arts, and jewelry, including furniture, lighting, textiles, and decorative art. In addition to these categories, Artemest offers lifestyle products such as candles, clocks, leather goods, and travel accessories. The company aims to provide a unique shopping experience by showcasing the craftsmanship behind each piece through curated content and videos that highlight artisans at work. Artemest serves a global audience, connecting connoisseurs with extraordinary handmade creations and celebrating Italy's rich tradition of craftsmanship.
Saysh
Series A in 2022
Saysh is a performance footwear brand founded by Allyson Felix, an accomplished track and field athlete, and her brother Wes Felix. The brand focuses on creating sneakers specifically for women, addressing the gap in the market where most athletic shoes are designed for men and merely resized for women. Saysh emphasizes the unique proportions and measurements of women's feet in its design and manufacturing processes. The company offers its sneakers in three neutral colorways and promotes a membership-based community that includes workout videos and lifestyle blogs, aimed at empowering women and fostering a sense of belonging. Through its initiatives, Saysh seeks to support female creativity and athleticism while challenging gender inequality in sports.
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