Joa Capital

Founded in 2020, Joa Capital is a venture capital firm based in Riyadh, Saudi Arabia. It invests in companies that operate at the intersection of finance, technology, and infrastructure.

Yousef AlYousefi

CEO

Past deals in North Africa

BuildNow

Seed Round in 2024
BuildNow, established in 2022 and headquartered in Riyadh, Saudi Arabia, offers the Middle East, North Africa, and Pakistan's first 'Build Now Pay Later' solution. It funds raw materials for construction and manufacturing SMEs, providing tailored credit terms to optimize cash flow and accelerate growth.

Enhance Ventures

Series A in 2023
Enhance Ventures is a venture studio founded in 2016 and headquartered in Dubai, United Arab Emirates. It specializes in building online businesses across the Middle East, North Africa, Pakistan, and Turkey, with a focus on finance and commerce. The firm develops life‑enhancing products and services, exemplified by its portfolio company joi, a leading online gifting platform. Investors include 500 Startups, Shorooq Capital, Inet, Hala Capital, Kadi Holding, Two Culture Capital, and prominent angel investors from the Middle East, Europe, and the United States.
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