Fielmann Ventures

Founded in 2012, Fielmann Ventures is a venture capital arm of Fielmann Group based in Hamburg, Germany. It invests globally in startups offering innovative technologies and business models in vision and hearing, with strategic relevance to the Fielmann Group. The firm focuses on innovations in eye health, smart glasses, and hearing acoustics, targeting startups with validated product-market fit or initial revenue. Beyond financial support, it adds value through exclusive customer access, industry expertise, networking opportunities, and potential pilot projects.

Thomas Ruetzel

Managing Director and Head of Business Development

4 past transactions

Deep Optics

Series C in 2022
Deep Optics Ltd., founded in 2011 and headquartered in Petah Tikva, Israel, specializes in the design, development, and manufacturing of dynamic focal eyeglasses. The company aims to revolutionize the eyewear industry through its innovative optics technology, which utilizes pixelated liquid crystal lenses to adjust the focal distance of glasses in real-time. This technology addresses the needs of individuals with presbyopia and other vision issues, allowing for seamless vision correction without the inconvenience of multiple pairs of glasses. In addition to standard eyeglasses, Deep Optics produces adaptive focus sunglasses, known as 32°N, which represent a significant advancement in eyewear. The company's team comprises optical designers, product designers, and fashion experts, ensuring that their products meet both functional and aesthetic demands in the optical market.

Labforward

Venture Round in 2021
Labforward is a company dedicated to enhancing laboratory productivity and efficiency through innovative digital tools. It offers products such as Labfolder, a user-friendly electronic laboratory notebook that helps scientists record, organize, and share data. Additionally, Labforward's IoT platform, Laboperator, enables remote control and monitoring of laboratory equipment, integrates various systems, and automates workflows. By addressing the fragmented nature of laboratory data management, Labforward connects data silos, thus reducing error-prone data transfers and streamlining laboratory operations. The company focuses on the common core of data management needs across diverse fields, including life sciences, chemical synthesis, analytics, and quality control, ensuring that its solutions cater to the specific requirements of various laboratory activities.

Ubimax

Series A in 2020
Ubimax is a company based in Bremen, Germany, that specializes in wearable computing and augmented reality solutions for frontline workers. The firm provides a platform that encompasses augmented reality software, wearable devices, and associated configuration and deployment services. By focusing on enhancing the efficiency of frontline operations, Ubimax enables workers to concentrate on practical tasks rather than navigating complex computer interfaces. The company's headquarters features a modern open space environment of over 1,500 square meters, which includes a permanent showroom to showcase its innovative technologies and solutions.

FittingBox

Private Equity Round in 2018
FittingBox, founded in 2006 by cousins Ariel Choukroun and Benjamin Hakoun, specializes in enhancing the customer experience of purchasing glasses through augmented reality technology. The company was inspired by a personal challenge faced by Ariel when he needed help selecting glasses due to his inability to see himself clearly in an optician's mirror. FittingBox aims to improve this process for all customers by offering digital solutions that include three-dimensional compression, face detection, and an interactive platform. This technology helps users find frames that best suit their body type and style, ultimately benefiting eyecare professionals by boosting their business.
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