Guideline

Guideline, Inc. is a technology company that specializes in automating retirement plan administration and compliance for businesses. Founded in 2015 and headquartered in San Mateo, California, with an additional office in Portland, Maine, Guideline offers an online platform designed for 401(k) planning. This platform integrates a participant's entire financial ecosystem, providing ongoing recommendations and adjustments to enhance retirement savings potential. The company manages all aspects of plan administration, including setup, participant enrollment and education, recordkeeping, investment management, compliance, and reporting. Notably, Guideline employs a straightforward pricing model that charges a flat fee per participant, distinguishing itself from the more common asset-based fee structure in the retirement planning industry.