ViaVia

ViaVia is a video-driven shopping platform that specializes in fashion and streetwear, offering a curated selection of brands and exclusive made-in-Italy labels. The platform enhances the fashion e-commerce experience by integrating creator-driven live and short-form video content with AI-powered technology. This approach not only provides customers with styling advice but also facilitates a streamlined supply chain, increasing order flow to local manufacturers while reducing brand costs and production lead times. ViaVia aims to empower young customers to make confident fashion choices by showcasing apparel and accessories that align with their personal style.