Traction Complete
Debt Financing in 2025
Traction Complete offers a Revenue Operations Data Management Suite specifically designed for Salesforce users. The platform assists revenue operations teams in cleansing, connecting, and orchestrating their data, thereby automating complex data tasks. Since its inception in 2019, Traction Complete has aimed to enhance efficiency for organizations, including notable clients such as Asana, Zoom, and the YMCA, enabling them to save time and scale their operations effectively.
Beamery
Debt Financing in 2024
Beamery Ltd. is a London-based company that specializes in recruitment CRM software, designed to enhance talent acquisition, engagement, and retention processes for enterprises. Founded in 2012 and originally known as Seed Jobs Limited, the company rebranded in 2015. Beamery's platform integrates various functions such as sourcing, recruitment marketing, and employer branding, allowing organizations to attract, identify, and engage candidates effectively. It features a Talent Data Platform that leverages AI, graph technology, and deep learning to provide actionable insights into talent dynamics, encompassing candidates, freelancers, and employees. By offering a unified solution, Beamery enables businesses to make informed hiring decisions and improve candidate experiences throughout the hiring journey.
Ignition
Debt Financing in 2023
Ignition, officially known as Practice Ignition Pty Ltd, is an Australian company based in Chippendale that specializes in online proposal and practice management solutions for accounting practices. Founded in 2011, it offers a platform that enables users to create intelligent proposals that streamline workflows, automate back-office tasks, and improve client conversion rates. The software eliminates the need for traditional documentation methods, such as word processing and email exchanges, thereby reducing data duplication and enhancing efficiency in managing accounting practices.
OvationCXM
Series C in 2022
OvationCXM is a provider of customer experience management solutions that enables enterprises to enhance their customer journeys across various touchpoints, including digital, back-office, and partner interactions. The platform integrates journey orchestration, knowledge management, generative AI, dynamic chat, and partner connectivity, offering a comprehensive approach to identifying and addressing friction points in real time. This capability helps businesses secure revenue, drive profitable growth, and improve customer loyalty while also supporting staff retention. With features such as pre-built CRM connectors and automation tools, OvationCXM equips clients with the visibility and control needed to deliver exceptional customer experiences efficiently.
Impartner
Venture Round in 2022
Impartner, Inc. is a provider of SaaS-based partner relationship management (PRM) and marketing automation solutions, aimed at helping businesses enhance their channel strategies and revenue opportunities. The company's offerings include the Impartner Locator, which allows users to find selling partners through various criteria, and Impartner Marketing, which simplifies marketing efforts with indirect channel partners. Additionally, Impartner provides tools for lead management, training, and content sharing to facilitate partner engagement and collaboration. Its Market Development Funds (MDF) solution streamlines the management of cooperative marketing funds. Serving a diverse clientele that ranges from small businesses to Fortune 1000 companies, Impartner operates globally with offices in the United States, Europe, and Latin America. The company, originally known as TreeHouse Interactive, was founded in 1997 and rebranded to Impartner in 2015.
VTS
Debt Financing in 2022
VTS is a New York-based real estate CRM software company that specializes in leasing and asset management for commercial real estate professionals. Founded in 2012, VTS provides a centralized platform that enables landlords and brokers to track leases, assets, and tenants efficiently. The platform is designed to streamline workflows and enhance decision-making by offering critical insights through custom alerts and reporting capabilities. By empowering users with an intuitive toolset, VTS aims to optimize performance and revenue, facilitating better attraction, conversion, and retention of valuable assets and tenants. The firm supports a substantial user base managing over 7 billion square feet of real estate and counts several prominent commercial real estate leaders among its clients.
Madwire
Debt Financing in 2019
Madwire is a digital marketing software company that focuses on helping small businesses grow through a comprehensive platform. Founded in 2009 and headquartered in Fort Collins, Colorado, Madwire offers a suite of tools that includes website development, payment processing, appointment booking, review monitoring, and business listing syndication. The platform also features advanced marketing solutions such as UXi Web Technology, Natural Listing Ads, Top Placement Ads, Retargeting Ads, Local Listing Ads, My Click-to-Calls, and a Conversion Rate Optimizer. By consolidating various marketing functions into one powerful platform, Madwire enables its clients to efficiently manage and enhance their online presence.
Aktana
Debt Financing in 2019
Aktana Inc. is a technology company that specializes in AI-enabled marketing decision support software tailored for the life sciences sector. Founded in 2008 and headquartered in San Francisco, Aktana develops a platform that utilizes machine learning algorithms to assist sales and marketing teams in optimizing their engagement with healthcare professionals. Its key offerings include the Contextual Intelligence Engine, which allows executives to simulate various marketing strategies, and the Decision Support Engine, which analyzes diverse data sources to provide actionable insights directly within the representative’s existing CRM workflows. By focusing exclusively on the life sciences market, Aktana delivers data-driven suggestions that enhance multichannel marketing initiatives and improve overall campaign effectiveness. The company supports over 100 brands, including more than half of the top 20 pharmaceutical companies globally, helping them to maximize revenue and utilize data investments efficiently. Additionally, Aktana has offices in several international locations, including Tokyo, Shanghai, and Barcelona.
Stratifyd
Debt Financing in 2019
Stratifyd, Inc., also known as Taste Analytics LLC, operates an AI-powered analytics platform that helps organizations derive actionable insights from both structured and unstructured data sources. Founded in 2012 and based in Charlotte, North Carolina, with an additional office in Durham, the platform is particularly focused on enhancing the customer feedback loop by analyzing data from call centers, surveys, product reviews, and CRM systems. This enables enterprises to identify trends, patterns, and correlations, facilitating improved decision-making across marketing, product development, and customer support. Stratifyd's solution assists businesses in increasing customer retention, enhancing products and services, and ultimately driving revenue growth. The company serves a diverse clientele, including Fortune 50 companies and various Fortune 1000 organizations across multiple industries, with deployment options available on both internal enterprise clouds and secure public cloud environments.
Conversica
Series C in 2018
Conversica is a company based in Foster City, California, specializing in artificial intelligence-driven lead engagement software. Its flagship product, the Conversica AI Sales Assistant, automates routine business conversations to augment the workforce by engaging prospects through natural, multi-channel, two-way conversations. This software contacts, engages, qualifies, and follows up with leads until they convert into opportunities or opt out. The solution is designed to personalize interactions at scale, supporting multiple languages and communication channels. Conversica serves various industries, including automotive, education, finance, insurance, real estate, and technology, helping businesses secure customers more efficiently.
ContactMonkey Inc. is a Toronto-based company that specializes in providing a contact cloud solution aimed at enhancing communication for businesses and individuals. Founded in 2011, the company offers a platform that integrates with existing email services like Outlook and Gmail, allowing users to create, send, and track employee emails and newsletters. Its features include email tracking, analytics, and the ability to measure individual employee email engagement. The platform also facilitates the sharing of contact information through various export methods and provides tools to monitor profile page visitors and download activity. Additionally, ContactMonkey supports access via multiple smartphone operating systems and offers a white label solution, catering to the needs of internal communication professionals and sales teams.
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