B4i - Bocconi for innovation

Rosso is a startup dedicated to eliminating the blood shortage crisis in Italy by serving as a connective tissue in the blood supply chain, collaborating with schools, universities, donor associations, and hospitals. Our primary goal is to reduce patient wait times by increasing the number of donors, particularly young donors. Currently, Generation Z is not donating blood significantly; the average donor age is 45, while donation is allowed from 18 to 65 years old. Through innovative social media campaigns and a booking platform, we raise awareness among young people, encouraging them to book donations at nearby centers and providing instant chat access with hematologists to address their concerns. For companies, we offer a welfare service and sustainability membership that engages employees in health prevention and blood donation. We organize awareness webinars, donation days, and monitor employee health, providing impact reports. These activities are included in the company's sustainability report and contribute to B-Corp certification. Our third pillar involves management software for hospitals. We offer a plugin that optimizes blood stock management in hospitals by managing donor portfolios and the relationships between donors, associations, and hospitals. By knowing the blood stock levels, we can send automatic recalls or alerts when blood is needed and there are donors nearby ready to donate. With the help of AI, we can predict future blood stock needs, required blood types, and the timing of potential shortages.

Empethy is a digital platform designed to streamline the pet adoption process in Italy. It allows prospective adopters to specify their preferred location and apply various filters, such as size, age, and compatibility with other animals, to find their ideal pet. Users can submit adoption applications directly to shelters through an online form and track the status of their requests in a private area. The platform also offers personalized online consultations to prepare adopters for responsible pet ownership. For animal shelters and rescue groups, Empethy provides a user-friendly interface to create and manage adoption listings, allowing them to efficiently handle requests and provide essential information about each pet. Empethy’s mission is to promote responsible pet adoption, ensuring that the personalities, needs, and lifestyles of both pets and future owners are aligned, thereby fostering lasting relationships and reducing the risk of abandonment.

Pin Vision is a leading startup in the Italian golf industry, focused on digitizing the golf market through its innovative technology. The company has developed a unique application for both golf clubs and players, providing real-time updates on pin positions and accurate distances to the flag, comparable to that of a rangefinder. Available on iOS, Android, and Apple Watch, the app enhances the user experience on the course. For golf clubs, Pin Vision offers a subscription-based software-as-a-service (SaaS) solution that enables clubs to provide sustainable pin positions, send unlimited messages to players, and access player statistics, thereby increasing their visibility within the golfing community. Additionally, the company offers in-app marketing options for businesses seeking exposure to its user base, creating a revenue stream while maintaining a free service for players.

Viamadeinitaly is a prominent B2B marketplace in Italy that facilitates the wholesale of Italian products by connecting local suppliers with international buyers. Despite only 20% of Italian producers currently exporting, Viamadeinitaly aims to enhance this figure by promoting and digitalizing the excellence of Made in Italy. The platform enables Italian manufacturers to showcase their offerings, which encompass a wide range of categories including fashion items, accessories, leather goods, and furniture. Viamadeinitaly serves as a vital resource for brands, retail shops, and buyers looking to source authentic Italian products, including options for private labeling. With thousands of international buyers engaging on the platform daily, Viamadeinitaly is dedicated to supporting Italian craftsmanship and innovation while expanding the global reach of Italian wholesale producers.