Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in FSU

Pibox

Venture Round in 2024
Pibox is a technology company based in Kyiv, Ukraine, that specializes in developing a cloud-based messenger application for mobile and web platforms. Founded in 2014, Pibox facilitates seamless communication and file sharing while maintaining the original quality of content. Its platform is tailored for music producers and creative professionals, offering features such as time-stamped audio commenting, high-resolution audio streaming for live collaboration, and a centralized cloud storage for studio files. Additionally, Pibox enables efficient review, discussion, and sharing of various creative content, including music, video, and images. The integration of internal messaging and real-time collaboration tools allows users to streamline the content production process, enhancing productivity and ensuring timely delivery of projects.

Hideez

Grant in 2024
Hideez is a cybersecurity company that specializes in manufacturing hardware for secure authentication and access control. Based in the USA and Ukraine, the company offers the Hideez Key, a hybrid device that combines wireless authentication, password management, and digital signature capabilities. Utilizing encrypted Bluetooth, RFID, and NFC technologies, the Hideez Key provides a secure, adaptable, and convenient solution for both physical and logical access. It complements existing market solutions and is designed to be platform-agnostic, supporting a wide range of authentication standards.

Sorbiforce

Non Equity Assistance in 2022
Sorbiforce is a US-based startup that focuses on the development of innovative sustainable battery technology. Evolving from the renowned Ukrainian company Sorbsys, Sorbiforce produces non-metal batteries crafted from renewable raw materials such as carbon, magnesium, and sulfur. These batteries are designed to be cost-effective, safe, and environmentally friendly, eliminating toxic materials commonly found in traditional lithium-ion batteries. Sorbiforce aims to facilitate the global transition to clean energy technologies by providing energy storage solutions that minimize environmental impact while delivering impressive energy density and cycle life. The company's mission is to lead the charge towards a sustainable energy future through its advanced battery technology.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

Almexoft

Non Equity Assistance in 2022
Almexoft is a corporation headquartered in Estonia with operations in Kazakhstan and Ukraine, specializing in software development and marketing. They offer comprehensive consulting services, focusing on electronic document management, business process automation, banking solutions, corporate content management systems, cloud solutions, and big data solutions. Their expertise enables clients to automate business operations, upgrade IT infrastructure, and deploy new business solutions tailored to their needs.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc., established in 2016 and based in Atlanta, Georgia, specializes in voice-based artificial intelligence for mental health assessment. The company's platform integrates diverse data sources to provide cognitive insights, enabling risk stratification, tracking treatment outcomes, and personalized behavioral interventions. Key products include TQ-Intelligence, which offers insights from voice/speech analytics and other psychometrically validated instruments, and TQ Analytics, leveraging existing EMR data for actionable insights. The platform features machine learning analytics, knowledge graph, and real-time prediction capabilities to support healthcare professionals in diagnosing mental health issues more effectively, particularly for children who may struggle to communicate their distress.

Attention Insight

Non Equity Assistance in 2022
Attention Insight is a technology company based in Vilnius, Lithuania, with an additional office in Hamburg, Germany, founded in 2019. It specializes in developing an AI-based platform that leverages deep learning to enhance consumer visual engagement monitoring. The company offers a software as a service (SaaS) solution that utilizes predictive eye-tracking algorithms to analyze design and content effectiveness. By generating heatmaps that indicate where users are likely to focus their attention, Attention Insight enables businesses to make data-driven decisions regarding their design strategies. This approach allows organizations to improve advertising campaign results and design performance without the need for labor-intensive data collection, thereby streamlining the process of visual engagement assessment.

Pravosud

Non Equity Assistance in 2022
Pravosud is a legal research and analysis platform designed to facilitate navigation of the Ukrainian legal system. The system offers a comprehensive database of court judgments, legal documents, and legislation, enabling users to efficiently search for and analyze relevant legal information. It provides automatic notifications on pertinent court cases and legal changes, which helps lawyers, businesses, and individuals stay informed and make informed decisions. Additionally, Pravosud supplies essential tools within a single application, catering to the needs of legal professionals and software developers focused on legal innovations.

Mate Academy

Non Equity Assistance in 2022
Mate Academy is an educational technology startup founded in 2015 and based in Kyiv, Ukraine. The institution focuses on teaching individuals to code from scratch, providing comprehensive online training in various programming languages. It offers its services entirely free of charge until students secure employment. This model allows aspiring programmers to access high-quality educational content and build their careers in technology without financial constraints. With a commitment to fostering talent globally, Mate Academy aims to equip learners with the skills needed to succeed in the tech industry through real-time instruction from experienced educators.

Podpal

Non Equity Assistance in 2021
Podpal, established in 2018 and based in Atlanta, Georgia, specializes in podcast management. It provides a comprehensive SaaS platform to simplify and organize podcast workflows, catering to independent podcasters, management agencies, and enterprise teams. The platform aids in planning, publishing, and promoting podcasts, aiming to reduce stress and clutter, enabling users to create content efficiently, build audiences, and monetize their brands.

FundStory

Non Equity Assistance in 2021
FundStory is a financial technology company based in Atlanta, Georgia, founded in 2020. It specializes in providing innovative solutions for finance teams to access and manage non-dilutive funding options. The company develops workflow management software that assists startup founders in identifying suitable investment opportunities globally. FundStory's platform features digital agents designed to streamline tasks such as navigating funding applications and analyzing term sheets, thereby enabling users to effectively grow their businesses and achieve their funding objectives.

SynsorMed

Non Equity Assistance in 2021
SynsorMed, Inc. is a healthcare technology company based in Atlanta, Georgia, with additional locations in Birmingham, Alabama, and a sales office in Tampa, Florida. Founded in 2014, SynsorMed specializes in a cloud-based platform that offers reimbursable remote patient monitoring (RPM) and chronic care management (CCM) solutions. The platform enables patients to track key medical data from home and securely share this information with their healthcare providers. By integrating with FDA-approved wearable devices, SynsorMed enhances patient engagement and communication, particularly for those managing chronic conditions such as diabetes. The company's solutions are designed to improve patient outcomes while providing healthcare organizations with opportunities to increase revenue through effective telehealth services.

Mini City

Non Equity Assistance in 2021
Mini City Inc. is a social enterprise based in Atlanta, Georgia, that focuses on addressing homelessness through technology. Founded in 2016, the company develops, owns, and operates a platform designed to provide identification and employment opportunities for homeless individuals. Its software facilitates access to legal identification, vital records, and employment forms, supporting caseworkers, program directors, clinicians, and other professionals who assist homeless individuals and those at risk of homelessness. By offering cost-effective solutions to government agencies and non-profits, Mini City aims to play a pivotal role in reducing homelessness and improving the lives of vulnerable populations.

Optimal Tech

Grant in 2020
Optimal Technology, founded in 2018 and based in Mableton, Georgia, is an innovative provider of advanced solar energy solutions. The company focuses on developing high-efficiency solar modules designed to generate low-cost energy through proprietary technology, including dual-axis tracking systems and specialized optics. Optimal Technology aims to significantly reduce electricity expenses for its customers, with claims of lowering bills by up to 70%. With a commitment to improving global quality of life, the company emphasizes the efficient use and increased accessibility of solar resources. Its leadership team boasts extensive experience, having developed numerous utility and commercial solar projects, launched multiple products, and managed substantial assets in the energy sector.

Portrait Coffee

Non Equity Assistance in 2020
Portrait Coffee is a coffee shop and roastery located in the West End of Atlanta, co-founded in 2019 by Aaron Fender, John Onwuchekwa, Marcus Hollinger, and Erin Fender. The company specializes in a diverse selection of single-origin coffees and blends, which are available for purchase both in-store and online. Additionally, Portrait Coffee offers a subscription service that allows customers to receive high-quality coffee regularly, with options to select from various coffees, roasts, and grind sizes, tailored to individual preferences and delivery schedules. This service aims to provide fresh, flavorful coffee conveniently, enhancing the overall customer experience.

TruDiary

Non Equity Assistance in 2020
TruDiary is a health application software company based in Georgia that utilizes blockchain technology to enhance telehealth services. It offers a platform tailored primarily for millennial women, allowing them to create personalized medical charts that incorporate insights related to moods, behaviors, symptoms, and family medical history. This comprehensive approach aims to provide healthcare providers with a clear snapshot of a patient’s current condition, thereby improving the clinical visit experience. TruDiary focuses on high-risk pregnancies and reproductive health, particularly in rural and underserved areas, and seeks to collaborate with organizations that prioritize these health initiatives. Additionally, the platform aids in the early assessment of COVID-19 symptoms, supporting proactive health monitoring and intervention.

Film Connx

Non Equity Assistance in 2020
Film Connx is the job marketplace for film that connects studios to vetted local crew. It was founded in 2018 and is headquartered in Atlanta, Georgia.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Aquagenuity

Non Equity Assistance in 2020
Aquagenuity, Inc. is a company that specializes in water quality monitoring through its innovative business intelligence tool. Founded in 2018 and based in Atlanta, Georgia, Aquagenuity leverages big data and machine learning to provide real-time, hyperlocal water quality data to consumers, corporations, and municipalities. Its application allows users to enter their zip code to access detailed information about their local water, including potential health impacts and sustainability concerns. Recognized as the "world's largest water database," Aquagenuity's platform also includes a web app, a robust API, and the proprietary AquaScore™, which rates water quality similar to a credit score. Additionally, the company conducts the Water Genome Project™, collaborating with various institutions to map global water quality. Through initiatives like the Guardians of H2O program, Aquagenuity engages local communities and schools in water quality monitoring, aligning with global sustainability goals.

Goodr

Non Equity Assistance in 2020
Goodr Inc. is a technology-driven platform based in Atlanta, Georgia, focused on sustainable food surplus management. Established in 2016, the company offers a real-time food rescue application that enables businesses to effectively manage their edible food waste by donating it to local nonprofit organizations. Goodr's software provides comprehensive solutions, including logistics for food pickup, analytics on food waste patterns, and IRS-compliant tax deduction information. The platform aims to create a triple-win scenario by enhancing businesses' financial outcomes through tax savings, minimizing greenhouse gas emissions associated with food waste, and addressing hunger in communities. Additionally, Goodr's blockchain-enabled system ensures secure, audit-friendly donation records and delivers detailed community impact reports.

Brown Toy Box

Non Equity Assistance in 2020
Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. The company focuses on creating culturally representative toys that center Black children in play while fostering curiosity among all children. By offering a range of STE(A)M toys, media, and experiences, Brown Toy Box aims to make play both accessible and enjoyable. Their products are designed to be high-quality, data-driven, and child-centered, grounded in accredited urban education pedagogy. Through purposeful play, the company seeks to cultivate learning experiences that reflect diverse cultural backgrounds and encourage educational engagement.

PromoRepublic

PromoRepublic is a technology company that specializes in providing a software-as-a-service (SaaS) platform for digital promotion and social marketing. Established in 2014 and headquartered in Kyiv, Ukraine, the company offers tools that enable users to engage and acquire customers through various promotional strategies, including contests and sweepstakes. Its platform supports publishing campaigns across multiple social media channels such as Facebook, Twitter, and Vkontakte, as well as mobile applications and standalone websites. PromoRepublic caters to a diverse clientele, including digital agencies, small and medium-sized businesses, large corporations, and retail brands, helping them enhance brand awareness and sales at the local level. The company's innovative solutions have earned recognition as a top fast-growing SaaS provider and have been featured in prominent industry publications.

V-Art

V-Art is a company that offers an automated intellectual property (IP) licensing solution aimed at brands, creators, and AI developers. Founded by experienced Ukrainian entrepreneurs, V-Art utilizes a B2B SaaS model to simplify the licensing process, facilitating content monetization while reducing legal risks. The company's platform specializes in verifying, securing, and tracking IP rights on supported blockchains, thereby enabling clients to monetize digital assets across various platforms. With a focus on innovation, V-Art is poised to influence the evolving $280 billion IP licensing market by leveraging its expertise in IP law, artificial intelligence, and blockchain technology.

OpenMinds

OpenMinds is a defence tech company providing threat intelligence to 30+ governments, including Ukraine and NATO members.

CheckEye

CheckEye is a Ukrainian company that offers a cloud-based platform focused on the early diagnosis of eye diseases. Developed by IT specialists in collaboration with leading research institutes in eye care, the platform leverages machine learning and artificial intelligence algorithms to analyze fundus photographs for diagnosing various eye conditions. Additionally, CheckEye's technology is designed for mass screening of chronic diseases, providing accessible and affordable preventive healthcare services. By enabling healthcare professionals to conduct comprehensive screenings, CheckEye aims to enhance healthcare outcomes and promote early intervention in disease management.
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