Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Georgia

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors to appeal to a wide range of palates. The company's mission is to deliver these thoughtfully crafted teas directly to customers. In addition to its tea offerings, Just Add Honey also provides accessories to enhance the tea-drinking experience.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc. operates a platform that measures emotional distress severity through voice-based artificial intelligence technology. Founded in 2016 and headquartered in Atlanta, Georgia, the company integrates various data sources to provide cognitive insights into risk stratification, treatment outcomes, and personalized behavioral health interventions. Its key products include TQ-Intelligence, which utilizes voice and speech analytics alongside psychometrically sound instruments, and TQ Analytics, which leverages existing electronic medical record data to deliver actionable insights. TQIntelligence's machine learning analytics and real-time prediction capabilities support therapists in diagnosing mental health issues, particularly for children and adolescents, including those from BIPOC and LGBTQ communities. By focusing on voice biomarkers, the company aims to enhance treatment planning and reduce care costs while improving outcomes in the behavioral healthcare sector.

Podpal

Non Equity Assistance in 2021
Podpal, established in 2018 and based in Atlanta, Georgia, specializes in podcast management. It provides a comprehensive SaaS platform to simplify and organize podcast workflows, catering to independent podcasters, management agencies, and enterprise teams. The platform facilitates planning, publishing, and promotion, aiming to reduce stress and clutter, enabling users to create content efficiently, build audiences, and monetize their brands.

FundStory

Non Equity Assistance in 2021
FundStory is a financial technology company based in Atlanta, Georgia, founded in 2020. The company focuses on transforming how finance teams access and manage non-dilutive funds through its innovative online integration services. FundStory's workflow management software aids founders in identifying suitable funding opportunities, navigating applications, and analyzing term sheets, thereby facilitating the growth of their businesses. By providing digital agents to streamline these processes, FundStory enhances the ability of startup founders to achieve their funding objectives effectively.

Mini City

Non Equity Assistance in 2021
Mini City Inc. is a social enterprise based in Atlanta, Georgia, that focuses on addressing homelessness through technology. Founded in 2016, the company operates a platform designed to provide identification and employment opportunities for homeless individuals. This platform facilitates access to legal identification, vital records, and employment forms, thereby supporting caseworkers, program directors, and clinicians who work with homeless populations and those at risk of homelessness. By offering cost-saving solutions to government agencies and nonprofits, Mini City aims to reduce homelessness and improve the lives of vulnerable communities.

SynsorMed

Non Equity Assistance in 2021
SynsorMed, Inc. is a healthcare technology company that specializes in a cloud-based solution for remote patient monitoring and chronic care management. Established in 2014 and headquartered in Atlanta, Georgia, with additional locations in Birmingham, Alabama, and a sales office in Tampa, Florida, SynsorMed offers an AI-powered platform that allows patients to measure and securely upload vital medical data from home. This innovative solution integrates with FDA-approved wearable devices, facilitating improved communication between patients and healthcare providers while ensuring compliance with privacy regulations. By automating aspects of patient care, SynsorMed aims to enhance patient engagement, improve health outcomes, and assist healthcare organizations in increasing revenue through reimbursable services.

Optimal Tech

Grant in 2020
Optimal Technology, founded in 2018 and based in Mableton, Georgia, specializes in advanced energy solutions with a focus on solar technology. The company aims to enhance the quality of life globally by increasing access to solar resources and optimizing energy efficiency. It offers a unique solar module that utilizes dual-axis tracking and proprietary optics, allowing for the generation of low-cost solar energy. Optimal Technology has a track record of developing numerous utility and commercial solar projects, as well as creating innovative technologies. By implementing high-efficiency energy technologies combined with machine learning monitoring solutions, the company helps reduce electricity bills significantly for its clients.

Portrait Coffee

Non Equity Assistance in 2020
Portrait Coffee is a coffee shop and roastery located in the West End of Atlanta, co-founded in 2019 by Aaron Fender, John Onwuchekwa, Marcus Hollinger, and Erin Fender. The business specializes in offering a diverse selection of single-origin coffees, blends, and related merchandise, which are available for purchase online. In addition to its retail operations, Portrait Coffee provides a subscription service that allows customers to receive high-quality coffee on a regular basis. This service enables customers to select from various coffees, roasts, and grind sizes, along with a customized delivery schedule, ensuring that they can enjoy fresh coffee conveniently at home.

Brown Toy Box

Non Equity Assistance in 2020
Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. It focuses on curating STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys, media, and experiences specifically designed for Black children, while promoting cultural representation and purposeful play for all children. The company emphasizes the importance of high-quality, data-driven, and child-centered products developed using accredited urban education pedagogy. By making play both accessible and enjoyable, Brown Toy Box aims to cultivate curiosity and foster learning in children.

Film Connx

Non Equity Assistance in 2020
Film Connx is the job marketplace for film that connects studios to vetted local crew. It was founded in 2018 and is headquartered in Atlanta, Georgia.

TruDiary

Non Equity Assistance in 2020
TruDiary is a telehealth platform based in Georgia that specializes in developing health application software utilizing blockchain technology. The platform aims to assist millennial women in creating personalized medical charts by analyzing their insights, moods, behaviors, symptoms, and family medical history. TruDiary focuses on high-risk pregnancies and reproductive health, particularly in rural and underserved areas, and seeks partnerships with organizations that prioritize these initiatives. The platform curates data from user inputs and external factors to help healthcare providers promptly identify high-risk warning indicators and gain a comprehensive understanding of a patient's current condition. Additionally, TruDiary provides early assessment of COVID-19 symptoms, enhancing remote patient monitoring and facilitating timely, life-saving interventions.

Aquagenuity

Non Equity Assistance in 2020
Aquagenuity, Inc. specializes in providing real-time water quality data through its innovative business intelligence tool. Founded in 2018 and located in Atlanta, Georgia, the company offers a user-friendly application that enables consumers to input their zip code and instantly access detailed information about their local water quality. This tool delivers real-time notifications and recommendations, helping users understand potential health impacts. Aquagenuity is recognized for having developed the world's largest water database and has been honored for its contributions to water monitoring technology. By utilizing big data analytics and machine learning, the company serves approximately 82% of the U.S. population, providing critical insights into water quality for consumers, corporations, and municipalities alike. Additionally, Aquagenuity has initiated the Water Genome Project to create a comprehensive map of water quality globally, further enhancing community engagement through its Guardians of H2O program, which promotes citizen science initiatives in schools.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Goodr

Non Equity Assistance in 2020
Goodr Inc. is a technology-driven platform based in Atlanta, Georgia, focused on sustainable food surplus management to combat hunger and reduce food waste. Founded in 2016, Goodr offers a real-time food rescue application that allows businesses to efficiently donate edible food waste to local nonprofit organizations. Their platform includes features such as logistics management, analytics on food waste patterns, and documentation for tax deductions under applicable regulations. Goodr's blockchain-enabled system provides an audit-friendly record of donations, enabling businesses to track their contributions and assess community impact. By streamlining food donations, Goodr aims to create a triple benefit: improving business profitability through tax savings, decreasing greenhouse gas emissions from landfills, and addressing hunger in local communities.
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