Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in SADC

Aveade

Grant in 2024
Aveade is a South African technology company that operates an online marketplace, facilitating the purchase of products and services from various businesses. It offers services such as Aveade.com and Aveade Distribution, aiming to make these items accessible to a wider audience. The company's platform integrates robust technology for online marketplace, advertising, distribution, and logistics, helping clients optimize operations, expand reach, and improve business performance.

scanO

Non Equity Assistance in 2023
scanO is an innovative company that leverages artificial intelligence to enhance dental care through a mobile application. Founded in Pune, India, in 2020, scanO is the first AI-powered dental screening service in the country, catering to both individuals and dental professionals. The app allows users to conduct quick scans of their teeth, providing immediate feedback on their oral health and personalized recommendations for improvement. With over 50,000 users and more than 3.85 million teeth scanned, scanO has identified 7.2 million health issues across various countries, including India, the UAE, South Africa, Zambia, and the Philippines. The company focuses on making dental care accessible and convenient, aiming to transform oral health into a daily priority and prevent diseases through early detection and awareness. By integrating technology with holistic dental practices, scanO strives to revolutionize the way individuals engage with their oral health, ensuring better outcomes for their overall well-being.

Excel@Uni

Non Equity Assistance in 2023
Excel@Uni is an education services provider based in Cape Town, Western Cape, founded in 2018. The organization focuses on empowering youth by enhancing their chances of graduating from university and offering support for employment and financial needs. Excel@Uni specializes in comprehensive bursary administration, which includes recruitment, selection, monitoring, documentation, reporting, and ongoing support for bursars. By managing all aspects of the bursary ecosystem, the company aims to ensure that students not only complete their university education but also transition smoothly into their professional futures.

Bookings Africa

Grant in 2022
Bookings Africa, established in 2018, operates as an online marketplace connecting clients in the entertainment, media, and lifestyle industries with creative professionals across Africa. Its platform facilitates the sourcing, comparison, and booking of creatives such as models, makeup artists, voiceover artists, DJs, and filming locations. With a presence in Lagos, Nigeria; Nairobi, Kenya; and Johannesburg, South Africa, the company aims to reduce unemployment and foster creativity among African youth by providing a secure, digital space for freelancers to monetize their skills and talents.

Rekisa

Non Equity Assistance in 2022
Rekisa is a South African online marketplace that facilitates the buying and selling of a wide array of items, including second-hand goods, vehicles, properties, and services. It manually reviews and approves each advertisement to ensure quality and deter fraudulent activities, aiming to provide a secure and trustworthy platform for users. The platform is accessible via desktop, tablets, and smartphones, and its name, Rekisa, is derived from the Setswana word for 'sell'.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.

Pineapple

Non Equity Assistance in 2021
Pineapple Tech Pty Ltd is a South African company that operates a peer-to-peer insurance platform, providing short-term insurance coverage to its members. Founded in 2017 and based in Johannesburg, the company allows users to pay and track their premiums online while selecting their preferred network for pooling. Pineapple aims to innovate the insurance experience by aligning incentives with users, offering transparency about premium usage, and returning any unused premiums to members. The platform simplifies the insurance process, enabling users to obtain coverage quickly, often in under 60 seconds, by utilizing AI technology. Pineapple launched its "My Stuff" per-item insurance in 2018 and expanded its offerings to include "My Ride" for auto insurance. The company has also formed a partnership with Travelers in the United States and provides a white-labeled version of its platform for that market.

Kwara

Non Equity Assistance in 2021
Kwara GmbH is a technology company that specializes in developing a digital banking platform tailored for savings and credit co-operative societies (SACCOs). Founded in 2018 and headquartered in Berlin, Germany, with an additional office in Nairobi, Kenya, Kwara aims to modernize credit unions by providing a comprehensive cloud-based solution. The platform facilitates loan application servicing and approval for members, while also offering integration services, customer support, real-time financial tracking, and compliance assistance. Kwara's offerings include Kwara Pronto, a tool for managing loans. Currently, the company serves over 200 SACCOs across Kenya, South Africa, and the Philippines, enabling these financial institutions to enhance their operations and improve access to formal financial services.

Envisionit Deep AI

Non Equity Assistance in 2021
Envisionit Deep AI is a Johannesburg-based medical technology company founded in 2019 that focuses on enhancing medical imaging diagnosis for radiologists through artificial intelligence. The company has developed a machine learning platform and the RADIFY system, which specifically addresses conditions such as respiratory and congenital heart diseases. By utilizing AI, Envisionit Deep AI aims to improve the accuracy and efficiency of interpreting medical images, including chest X-rays, ultrasounds, MRIs, and CT scans. Their technology is designed to streamline the diagnostic process, enabling healthcare professionals to identify abnormalities more consistently and in less time, ultimately making diagnostic healthcare more accessible and cost-effective.
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