Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Yossi Matias

Head of Google Research

Daniel Navarro

Marketing, Google for Startups

Sundar Pichai

CEO, Google

Past deals in Uganda

EzyAgric

Non Equity Assistance in 2023
EzyAgric is an ag-tech company that digitizes agricultural value chains and connects farmers and agribusinesses to inputs, markets, and financial services. Through its mobile and web platforms, it provides access to genuine agro-inputs, extension advisory content, GPS garden mapping, and farm records management, enabling farmers to improve production, manage operations, and secure profitable market opportunities. The platform also collects information about farmers to support data-driven decisions, lower the cost of mobilizing resources, and bridge information and service delivery gaps across the value chain. By promoting digitization and data-driven farming in Uganda, EzyAgric aims to raise crop yields, enhance efficiency, and expand access to financing and services for farmers and agribusinesses.

Treepz

Non Equity Assistance in 2021
Treepz is a technology-driven transportation company focused on enhancing mobility across Africa. Founded in 2019 and headquartered in Ontario, Canada, Treepz operates in Nigeria, Ghana, Uganda, and Kenya, providing users with a reliable and comfortable commuting experience. Its application allows users to book trips for daily, inter-city, or corporate travel at the tap of a button. The platform offers features such as vehicle assistants, licensed drivers, and e-wallet payments, ensuring that users can book and pay for fast and convenient trips in real-time. Through its innovative approach, Treepz aims to create a safer and more efficient transportation system for commuters in the region.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.
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