Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Western Asia

Malloc

Non Equity Assistance in 2024
Malloc is a U.S.-based cybersecurity startup with operations in Cyprus. Founded in 2021, the company develops mobile applications focused on data privacy and security. Their flagship product uses AI-driven technology to monitor and prevent unauthorized recording or transmission of data from users' devices, alerting users to potential threats without compromising device performance. Malloc has received seed funding following its participation in Y Combinator's accelerator program.

scanO

Non Equity Assistance in 2023
scanO is an innovative company based in Pune, India, founded in 2020, that specializes in AI-driven dental checkups through its mobile app. The app allows users to scan their teeth and receive immediate feedback on their oral health, facilitating personalized recommendations and tracking health over time. With a user base exceeding 50,000, scanO has successfully scanned over 3.85 million teeth and identified 7.2 million health issues across multiple countries, including India, UAE, South Africa, Zambia, and the Philippines. By combining cutting-edge technology with dental expertise, scanO aims to make dental care accessible, convenient, and a daily priority for individuals. The company's mission is to redefine preventive oral care globally, emphasizing the importance of regular oral health assessments to prevent serious diseases. Through its commitment to innovation and comprehensive dental wellness services, scanO is shaping the future of oral care with the goal of improving lives through better oral health practices.

Carepay - Care fintech solution

Pre Seed Round in 2022
The CarePay is creating a new way to pay for care that is more affordable and accessible. With CarePay, you can get the care you need when you need it without having to worry about the cost. Our Care Now Pay Later model combines membership benefits and health insurance. We offer different payment options including monthly instalments and no-interest financing. The Care Now Pay Later model is a relatively new concept in the Asian market, so there are not many direct competitors yet. However, there are a number of companies that offer similar services, such as: Atome: Atome is a Singapore-based BNPL company that offers instalment plans for online and offline purchases. It is currently available in 7 countries in Southeast Asia, including Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Hong Kong. Hoolah: Hoolah is an Australian BNPL company that offers instalment plans for online and offline purchases. It is currently available in Australia, Singapore, and New Zealand. Splitit: Splitit is an Israeli BNPL company that offers instalment plans for online and offline purchases. It is currently available in 40 countries, including the United States, Canada, the United Kingdom, and Australia. Sezzle: Sezzle is an American BNPL company that offers instalment plans for online purchases. It is currently available in the United States, Canada, Australia, and the United Kingdom. Klarna: Klarna is a Swedish BNPL company that offers instalment plans for online and offline purchases. It is currently available in 17 countries, including the United States, Canada, the United Kingdom, and Australia. These companies all offer similar services to Care Now Pay Later, but they may have different features and fees. It is important to compare the different options available before choosing a BNPL provider. The Care Now Pay Later model is still a relatively new concept in the Asian market, so it is likely that more competitors will emerge in the future. This is because the BNPL market is growing rapidly in Asia, and there is a demand for more flexible payment options. We can capture a significant share of the $600M billion dollar care market in Asia. It is expected to grow at a CAGR of 5.5% from 2023 to 2030, reaching $914 billion by 2030. If you're looking for a more affordable and accessible way to pay for care, then CarePay is your solution. Visit our website https://carepay.mn/ or contact us to learn more.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc., established in 2016 and based in Atlanta, Georgia, specializes in voice-based artificial intelligence for mental health assessment. The company's platform integrates diverse data sources to provide cognitive insights, enabling risk stratification, tracking treatment outcomes, and personalized behavioral interventions. Key products include TQ-Intelligence, which offers insights from voice/speech analytics and other psychometrically validated instruments, and TQ Analytics, leveraging existing EMR data for actionable insights. The platform features machine learning analytics, knowledge graph, and real-time prediction capabilities to support healthcare professionals in diagnosing mental health issues more effectively, particularly for children who may struggle to communicate their distress.

Finityx

Non Equity Assistance in 2022
FinityX is an Israeli deep-tech startup specializing in the development of adaptive autonomous AI infrastructure for complex systems like financial markets. The company has created a fully autonomous decision-making system that produces advanced AI products tailored for various capital market participants. FinityX's technology integrates sophisticated AI, deep learning algorithms, and big data to generate significant investment insights. Their platform is designed to help investment managers and business analysts automate financial processes, identify hidden correlations and patterns, and coalesce multiple datasets into meaningful investment opportunities. This enables financial institutions to enhance efficiency and gain deeper market understanding.

Coralogix

Non Equity Assistance in 2022
Coralogix Ltd., founded in 2013 and based in Tel Aviv-Yafo, Israel, provides a machine learning-powered log analytics platform designed for modern engineering teams. Its innovative Streama technology enables real-time insights and long-term trend analysis without the need for storage or indexing, addressing the challenges of data growth in large-scale systems. The platform centralizes data from various sources, allowing teams to manage, monitor, and receive alerts on their applications effectively. As data is ingested, Coralogix's algorithms identify common patterns among millions of events, facilitating deeper insights and quicker troubleshooting. This dynamic monitoring system adapts to data patterns, triggering alerts when deviations occur, thus eliminating the need for static thresholds or pre-configurations. Coralogix empowers users to autonomously manage and analyze data in cloud applications, transforming cluttered log data into valuable insights to resolve production issues efficiently.

Lingopie

Non Equity Assistance in 2021
Lingopie Inc. is an innovative online platform that facilitates language learning through the integration of television shows and movies. Founded in 2018 and headquartered in Tel Aviv, Israel, Lingopie leverages natural language processing technology and linguistic research to create an engaging learning experience. The platform features a vast library of foreign TV shows and movies, each equipped with native subtitles that enhance comprehension. Users can click on any foreign word for instant translation, which is then added to a personal word bank for later review. Additional interactive tools, such as a built-in flashcard game, further enrich the learning process. By transforming popular media into educational content, Lingopie aims to empower millions of users worldwide to achieve language fluency in an intuitive and enjoyable manner.

7Chairs

Non Equity Assistance in 2021
7Chairs Ltd operates an innovative online platform focused on emotional support, connecting individuals facing similar life challenges. Founded in 2018 and based in Ramat HaSharon, Israel, the company offers users access to private, facilitated groups where they can share their experiences in a safe environment. These groups, which meet weekly for 60-minute live video sessions, allow participants to communicate and support one another while also having the option to engage anonymously. In addition to group discussions, 7Chairs provides users with personalized content, including self-help exercises, blogs, and webinars, enhancing their journey toward healing and understanding. Through its services, 7Chairs aims to ensure that no one has to face their difficulties alone.

Coralogix

Non Equity Assistance in 2021
Coralogix Ltd., founded in 2013 and based in Tel Aviv-Yafo, Israel, provides a machine learning-powered log analytics platform designed for modern engineering teams. Its innovative Streama technology enables real-time insights and long-term trend analysis without the need for storage or indexing, addressing the challenges of data growth in large-scale systems. The platform centralizes data from various sources, allowing teams to manage, monitor, and receive alerts on their applications effectively. As data is ingested, Coralogix's algorithms identify common patterns among millions of events, facilitating deeper insights and quicker troubleshooting. This dynamic monitoring system adapts to data patterns, triggering alerts when deviations occur, thus eliminating the need for static thresholds or pre-configurations. Coralogix empowers users to autonomously manage and analyze data in cloud applications, transforming cluttered log data into valuable insights to resolve production issues efficiently.

Juno Journey

Non Equity Assistance in 2021
Juno Journey is a company founded in 2017 by Dor Nachshoni and is headquartered in Herzliya, Israel. It offers a skill optimization platform aimed at enhancing employees' personal development. The platform employs advanced artificial intelligence to facilitate personal growth by providing tools that engage employees and empower them to advance professionally. Additionally, Juno Journey helps identify relevant internal career opportunities that align with both the individual employee's aspirations and the organization's objectives. This approach enables companies to effectively connect their employees' development with broader business goals, fostering a culture of growth and engagement within the workforce.

Rewire

Non Equity Assistance in 2021
Rewire Ltd. is a fintech company that specializes in providing remittance and digital banking services primarily for migrants. Founded in 2015 and based in Modi'in-Maccabim-Re'ut, Israel, Rewire offers a platform that enables users to send money from Israel to various countries, including the Philippines, India, Thailand, Nepal, Sri Lanka, and Russia. The company's services include mobile and online remittance orders, money deposits, and notifications for beneficiaries upon receipt of funds. Rewire aims to enhance financial accessibility for immigrants by integrating banking services into its platform, which includes payment accounts, debit cards, and plans for additional services like bill payments, insurance, loans, and investments. Through its innovative technology and commitment to inclusivity, Rewire seeks to improve the financial security of international workers and their families, helping them manage their finances across borders more effectively.

Scoodle

Non Equity Assistance in 2021
Scoodle Ltd is a London-based company that has developed an application designed to connect students with tutors. Founded in 2016, the platform allows students to ask questions across various subjects and receive answers from qualified tutors. Users can follow up by booking lessons or joining classes, facilitating a direct and interactive learning experience. Scoodle aims to make quality tutoring more accessible, enabling tutors from different regions, such as an Arabic expert in Egypt, to create classes for a global audience. The content generated by tutors on the platform remains available for future students, ensuring that the educational benefits extend beyond individual sessions.

SynsorMed

Non Equity Assistance in 2021
SynsorMed, Inc. is a healthcare technology company based in Atlanta, Georgia, with additional locations in Birmingham, Alabama, and a sales office in Tampa, Florida. Founded in 2014, SynsorMed specializes in a cloud-based platform that offers reimbursable remote patient monitoring (RPM) and chronic care management (CCM) solutions. The platform enables patients to track key medical data from home and securely share this information with their healthcare providers. By integrating with FDA-approved wearable devices, SynsorMed enhances patient engagement and communication, particularly for those managing chronic conditions such as diabetes. The company's solutions are designed to improve patient outcomes while providing healthcare organizations with opportunities to increase revenue through effective telehealth services.

Podpal

Non Equity Assistance in 2021
Podpal, established in 2018 and based in Atlanta, Georgia, specializes in podcast management. It provides a comprehensive SaaS platform to simplify and organize podcast workflows, catering to independent podcasters, management agencies, and enterprise teams. The platform aids in planning, publishing, and promoting podcasts, aiming to reduce stress and clutter, enabling users to create content efficiently, build audiences, and monetize their brands.

FundStory

Non Equity Assistance in 2021
FundStory is a financial technology company based in Atlanta, Georgia, founded in 2020. It specializes in providing innovative solutions for finance teams to access and manage non-dilutive funding options. The company develops workflow management software that assists startup founders in identifying suitable investment opportunities globally. FundStory's platform features digital agents designed to streamline tasks such as navigating funding applications and analyzing term sheets, thereby enabling users to effectively grow their businesses and achieve their funding objectives.

Mini City

Non Equity Assistance in 2021
Mini City Inc. is a social enterprise based in Atlanta, Georgia, that focuses on addressing homelessness through technology. Founded in 2016, the company develops, owns, and operates a platform designed to provide identification and employment opportunities for homeless individuals. Its software facilitates access to legal identification, vital records, and employment forms, supporting caseworkers, program directors, clinicians, and other professionals who assist homeless individuals and those at risk of homelessness. By offering cost-effective solutions to government agencies and non-profits, Mini City aims to play a pivotal role in reducing homelessness and improving the lives of vulnerable populations.

Scoodle

Seed Round in 2021
Scoodle Ltd is a London-based company that has developed an application designed to connect students with tutors. Founded in 2016, the platform allows students to ask questions across various subjects and receive answers from qualified tutors. Users can follow up by booking lessons or joining classes, facilitating a direct and interactive learning experience. Scoodle aims to make quality tutoring more accessible, enabling tutors from different regions, such as an Arabic expert in Egypt, to create classes for a global audience. The content generated by tutors on the platform remains available for future students, ensuring that the educational benefits extend beyond individual sessions.

TULU

Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. It operates as a Usage Economy platform, providing tenants in residential buildings, student housing, and offices with convenient access to a variety of brand-name appliances, grocery essentials, and entertainment devices. TULU utilizes IoT-based smart rental units that are tailored to meet the needs of users, leveraging data to analyze behavior, optimize usage, and refine inventory. This approach enables TULU to enhance the living experience for urban dwellers while promoting efficient space usage and reducing waste. The company operates in 15 cities across the United States and Europe and collaborates with major landlords and top brand manufacturers to ensure a diverse and quality offering for its customers.

smarTrike Marketing

Non Equity Assistance in 2021
Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.

AI21 Labs

Non Equity Assistance in 2021
AI21 Labs Ltd., established in 2017 and headquartered in Tel Aviv-Yafo, Israel, specializes in developing artificial intelligence systems. The company focuses on creating generative AI and large language models, along with tools designed to understand and generate natural language effectively. Their primary product is an AI-based writing companion that comprehends context and meaning, transforming how users read and write by providing summaries and rewriting text for clarity. This empowers users to analyze and visualize abstract knowledge structures more efficiently.

Connecteam

Non Equity Assistance in 2021
Connecteam Ltd. is a technology company founded in 2014 and headquartered in Tel Aviv, Israel. It specializes in providing tools that enable businesses to develop custom smartphone applications aimed at enhancing employee communication, training, supervision, and management. The company's flagship solution, ConnecTeam, offers a suite of applications designed for workforce management, including tools for performance monitoring, employee scheduling, training management, employee satisfaction surveys, and internal communications. These mobile applications are particularly beneficial for companies with remote or non-desk employees, such as large manufacturers and retail chains, as they improve operational efficiency and facilitate effective management of on-the-go teams.

Optimal Tech

Grant in 2020
Optimal Technology, founded in 2018 and based in Mableton, Georgia, is an innovative provider of advanced solar energy solutions. The company focuses on developing high-efficiency solar modules designed to generate low-cost energy through proprietary technology, including dual-axis tracking systems and specialized optics. Optimal Technology aims to significantly reduce electricity expenses for its customers, with claims of lowering bills by up to 70%. With a commitment to improving global quality of life, the company emphasizes the efficient use and increased accessibility of solar resources. Its leadership team boasts extensive experience, having developed numerous utility and commercial solar projects, launched multiple products, and managed substantial assets in the energy sector.

Routier

Non Equity Assistance in 2020
Routier Ltd. is a technology company based in Tel Aviv, Israel, established in 2013. It offers a web-based platform designed to enhance customer engagement and drive revenue for hospitality providers through Wi-Fi networks. The platform enables businesses to deliver targeted promotions and interact with guests in real time, facilitating communication without requiring downloads or installations. Routier’s solutions include real-time feedback mechanisms, operational analytics, and automated guest engagement processes that empower hotels to optimize performance and improve guest satisfaction. The company also provides a Unified Performance Index (UPI) for benchmarking operational and marketing efforts across properties. By equipping hospitality businesses with the necessary tools and insights, Routier helps them enhance brand reputation, streamline operations, and foster guest loyalty.

Portrait Coffee

Non Equity Assistance in 2020
Portrait Coffee is a coffee shop and roastery located in the West End of Atlanta, co-founded in 2019 by Aaron Fender, John Onwuchekwa, Marcus Hollinger, and Erin Fender. The company specializes in a diverse selection of single-origin coffees and blends, which are available for purchase both in-store and online. Additionally, Portrait Coffee offers a subscription service that allows customers to receive high-quality coffee regularly, with options to select from various coffees, roasts, and grind sizes, tailored to individual preferences and delivery schedules. This service aims to provide fresh, flavorful coffee conveniently, enhancing the overall customer experience.

Gather-in

Non Equity Assistance in 2020
Developer of a social video platform based in Turkey. The company is currently operating in stealth mode.

Film Connx

Non Equity Assistance in 2020
Film Connx is the job marketplace for film that connects studios to vetted local crew. It was founded in 2018 and is headquartered in Atlanta, Georgia.

Aquagenuity

Non Equity Assistance in 2020
Aquagenuity, Inc. is a company that specializes in water quality monitoring through its innovative business intelligence tool. Founded in 2018 and based in Atlanta, Georgia, Aquagenuity leverages big data and machine learning to provide real-time, hyperlocal water quality data to consumers, corporations, and municipalities. Its application allows users to enter their zip code to access detailed information about their local water, including potential health impacts and sustainability concerns. Recognized as the "world's largest water database," Aquagenuity's platform also includes a web app, a robust API, and the proprietary AquaScore™, which rates water quality similar to a credit score. Additionally, the company conducts the Water Genome Project™, collaborating with various institutions to map global water quality. Through initiatives like the Guardians of H2O program, Aquagenuity engages local communities and schools in water quality monitoring, aligning with global sustainability goals.

Brown Toy Box

Non Equity Assistance in 2020
Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. The company focuses on creating culturally representative toys that center Black children in play while fostering curiosity among all children. By offering a range of STE(A)M toys, media, and experiences, Brown Toy Box aims to make play both accessible and enjoyable. Their products are designed to be high-quality, data-driven, and child-centered, grounded in accredited urban education pedagogy. Through purposeful play, the company seeks to cultivate learning experiences that reflect diverse cultural backgrounds and encourage educational engagement.

TruDiary

Non Equity Assistance in 2020
TruDiary is a health application software company based in Georgia that utilizes blockchain technology to enhance telehealth services. It offers a platform tailored primarily for millennial women, allowing them to create personalized medical charts that incorporate insights related to moods, behaviors, symptoms, and family medical history. This comprehensive approach aims to provide healthcare providers with a clear snapshot of a patient’s current condition, thereby improving the clinical visit experience. TruDiary focuses on high-risk pregnancies and reproductive health, particularly in rural and underserved areas, and seeks to collaborate with organizations that prioritize these health initiatives. Additionally, the platform aids in the early assessment of COVID-19 symptoms, supporting proactive health monitoring and intervention.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Goodr

Non Equity Assistance in 2020
Goodr Inc. is a technology-driven platform based in Atlanta, Georgia, focused on sustainable food surplus management. Established in 2016, the company offers a real-time food rescue application that enables businesses to effectively manage their edible food waste by donating it to local nonprofit organizations. Goodr's software provides comprehensive solutions, including logistics for food pickup, analytics on food waste patterns, and IRS-compliant tax deduction information. The platform aims to create a triple-win scenario by enhancing businesses' financial outcomes through tax savings, minimizing greenhouse gas emissions associated with food waste, and addressing hunger in communities. Additionally, Goodr's blockchain-enabled system ensures secure, audit-friendly donation records and delivers detailed community impact reports.

Cassiopeia

Non Equity Assistance in 2019
Cassiopeia specializes in developing software technology that enhances workplace culture through communication analytics. Its platform leverages artificial intelligence to analyze demographic and organizational data, providing managers with insights into team dynamics and potential risks such as sexual harassment, bullying, and discrimination. By identifying teams at risk, Cassiopeia empowers leaders to foster an inclusive environment that promotes collaboration, belonging, and mental health. The company operates in the United States, the United Kingdom, and Israel, and has gained recognition as a promising startup, notably at the Web Summit, the largest global tech conference.

JovianX

Non Equity Assistance in 2019
JovianX is a SaaS builder for cloud-native applications with subscription management capabilities, built for Cloud PMs, business owners, and SREs. JovianX provides all the services needed to build and run a SaaS offering, it covers subscription management, account onboarding, billing, application life-cycle management, monitoring, multi-tenancy, user signup, and more. JovianX was founded on 2018 and is headquartered in Herzliya, Israel.

StoreDot

StoreDot Ltd. is a battery developer based in Ramat-Gan, Israel, founded in 2012. The company specializes in pioneering extreme-fast charging (XFC) battery technologies for electric vehicles and other applications. Its innovative approach involves the design and synthesis of both organic and inorganic compounds, which are utilized to enhance the electro-chemical properties of batteries. StoreDot's proprietary nanodots, micro-crystals made from bioorganic peptide molecules, are integral to the development of next-generation batteries and supercapacitors. By combining nano-structural materials with advanced electrolytes and artificial intelligence algorithms, StoreDot aims to optimize battery performance and meet the power needs of various industries, including mobile devices and electric vehicles. The company's strong team of scientists and engineers positions it at the forefront of materials innovation in the battery sector.
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