Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Timpers is a footwear brand that specializes in manufacturing sneakers designed by blind individuals. The company focuses on creating shoes that cater to various preferences, all crafted by a workforce comprised of people with disabilities. By offering a unique product line, Timpers enables customers to order sneakers online while simultaneously supporting individuals with disabilities. This approach not only fosters inclusivity but also emphasizes the creativity and talent of designers who are blind, showcasing their ability to contribute meaningfully to the fashion industry.
BCOME
Non Equity Assistance in 2022
BCOME is a platform that helps textile and apparel businesses to build supply chains.
Kleiderly
Non Equity Assistance in 2022
Kleiderly is focused on addressing environmental challenges by recycling textile waste and transforming it into sustainable materials. The company specializes in producing eyewear accessories, including sunglasses and blue light glasses, made from surplus or unusable textiles. By diverting textile waste from landfills, Kleiderly not only creates innovative products but also contributes to reducing the carbon footprint of the fashion industry. Their approach allows customers to participate in environmental conservation while enjoying stylish and functional eyewear. Additionally, Kleiderly is involved in material innovation and chemical engineering, further enhancing its commitment to sustainability and responsible manufacturing practices.
Gollala
Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.
Greentop Gifts
Non Equity Assistance in 2021
Provider of gift wrap services intended for celebrations with apparel, home decor, and stationery. The company offers wrapping for celebrations such as birthdays, weddings, and various types of gifts and ideas, enabling customers to make their celebrations memorable with decoration and gifts.
Clube da Preta
Venture Round in 2021
Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.
Ben & Frank
Non Equity Assistance in 2021
Ben & Frank is an online optical store aimed at transforming the traditional eyewear market through a customer-focused approach. The company offers a diverse selection of fashionable glasses, including anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant options. By providing an accessible platform for vision testing and a wide range of eyewear products, Ben & Frank enables consumers to find affordable and stylish glasses tailored to their needs.
Balagan
Non Equity Assistance in 2021
Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.
InPock
Non Equity Assistance in 2021
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
Apricoat
Non Equity Assistance in 2021
Apricoat is a manufacturer of outdoor apparel specifically designed for travelers, focusing on adventure jackets that combine functionality and affordability. Developed by a team of international explorers in collaboration with a leading material designer, the jackets are crafted to meet the diverse needs of adventurers. Apricoat aims to offer a fully featured product that includes essential features for exploration while maintaining a competitive price point that undercuts major adventure brands. In addition to jackets, the company provides a range of lightweight and weather-resistant products, such as pants, shirts, and backpacks, ensuring that travelers can explore comfortably and conveniently. The company also utilized a Kickstarter campaign to engage its community and support the launch of its innovative coat.
Calypsa
Non Equity Assistance in 2021
Calypsa is a manufacturer of swimwear and activewear designed to empower women by enhancing their comfort and confidence. The company focuses on creating fashionable collections that feature designs from around the globe, ensuring a perfect fit for various body types and occasions. By prioritizing customer feedback and analyzing extensive data, Calypsa aims to deliver swimwear that meets the needs and preferences of women. The brand name, inspired by the sea goddess Calypso, reflects a commitment to providing a soothing and enjoyable experience, evoking a sense of ease and satisfaction. Through its innovative approach, Calypsa seeks to revolutionize swimwear, making it a desirable choice for women everywhere.
GoodStyle
Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.
Minishoes
Non Equity Assistance in 2021
Minishoes is a Spanish company operating in the footwear industry, focusing on children's shoes. The company offers a diverse range of products, including sneakers, bluchers, boots, booties, crab shoes, child moccasins, sandals, house slippers, school shoes, and communion shoes. In addition to footwear, Minishoes also provides accessories such as socks, belts, hair bands, towels, and hats. The brand is dedicated to catering to the needs of children, ensuring a wide selection of stylish and practical options for various occasions.
D.Franklin
Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.
Tropicfeel
Non Equity Assistance in 2021
Tropicfeel operates an online retail platform specializing in travel-related footwear, clothing, and accessories. The brand emphasizes versatility and sustainability, offering products designed for comfort and functionality during travel. Tropicfeel aims to enhance the travel experience by providing innovative solutions that cater to the needs of modern travelers. With a focus on responsible travel, the company seeks to challenge conventional tourism practices and promote a more sustainable approach, recognizing the importance of preserving local cultures and environments. By making travel accessible and enjoyable year-round, Tropicfeel fosters a community of travelers who prioritize both adventure and responsibility.
Superplastic
Non Equity Assistance in 2021
Superplastic, Inc. is a character-based product and entertainment company founded in 2017 and based in Burlington, Vermont. The company specializes in manufacturing and marketing limited edition art toys, apparel, games, and animation, featuring unique characters created in collaboration with renowned artists. Superplastic leverages the principles of effort and scarcity to enhance the value of its offerings, creating exclusive works of art for a select audience. The company also operates a platform that engages customers through various media, including animated videos and music, enabling interactions with its synthetic superstars in innovative ways. Products are primarily sold online, reflecting a modern approach to retail and entertainment.
Afropolitan
Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.
Laine London
Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing tailored designer dress rentals, including wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. Co-founders Lundyn Carter and Miriam Williams sought to create a modern and enjoyable experience for brides, focusing on inclusivity and accessibility. By offering a rental model, Laine London enables brides to access high-quality designer dresses at affordable prices, making the process less stressful and more personalized. The company aims to redefine the traditional bridal shopping experience, ensuring every bride can find a dress that resonates with her style and vision.
Latched and Hooked Beauty
Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.
Underoutfit
Non Equity Assistance in 2020
Underoutfit is an online apparel company specializing in women's clothing, focusing on undergarments designed for comfort and support. The product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional garments, Underoutfit aims to meet the needs of women seeking reliable and stylish underclothing options.
La Millou
Non Equity Assistance in 2019
La Millou is an operator of an online marketplace that sells sustainable clothing to customers. The company specializes in providing clothing and apparel with impressive usability and longevity, allowing customers to obtain modern clothing in simple colors and designs. It sells bedding, blankets, shoes, clothing, toiletry bags, bathrobes, towels, and other related items.
Ania Kruk
Non Equity Assistance in 2019
Ania Kruk is an e-commerce company specializing in the retail and design of jewelry. It offers a curated selection of gold and silver ornaments, including necklaces, bracelets, rings, earrings, and piercings, catering to current trends. Customers can browse and purchase these products directly from the seller through the company's website or mobile application.
InPock
Non Equity Assistance in 2019
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
Lukso
Non Equity Assistance in 2019
Lukso is an open blockchain ecosystem tailored for the fashion and lifestyle industry, aimed at fostering decentralized innovation and trust among fashion brands, start-ups, and consumers. By providing a robust infrastructure, Lukso facilitates new forms of automated economic interactions and sustainable ownership management. The platform enables users to develop a wide array of innovative features, including digital wardrobes, sharing economies, and enhanced security for intellectual property rights and authenticity. Additionally, it supports omnichannel communications and introduces novel funding mechanisms for fashion collections. By combining sewn-in chips, smart contracts, and user-friendly interfaces, Lukso creates digital identities for real-life products, thus paving the way for a new digital lifestyle rooted in creative economies.
Bailanina
Non Equity Assistance in 2018
Bailanina is a children's clothing rental company that offers clothes from major brands rented for a fraction of the original price. It was founded by Rubia Basile in 2017 and it is headquartered in Sao Paulo, Brazil.
Sepiia
Non Equity Assistance in 2018
Sepiia is an intelligent clothing company established in 2016, focusing on the production of sustainable garments manufactured in Spain. Leveraging innovative materials, Sepiia offers durable clothing that requires no ironing and resists body odor, ensuring comfort and breathability for its customers. The company is committed to sustainability and aims to revolutionize the fashion industry with its technological fashion products, which are set to launch in September.
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