Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in Apparel

BCOME

Non Equity Assistance in 2022
BCOME is a platform that helps textile and apparel businesses to build supply chains.

Timpers

Non Equity Assistance in 2022
Timpers manufactures shoes designed by the blind.

Kleiderly

Non Equity Assistance in 2022
Kleiderly is focused on addressing environmental challenges by recycling textile waste and transforming it into sustainable materials. The company specializes in producing eyewear accessories, including sunglasses and blue light glasses, made from surplus or unusable textiles. By diverting textile waste from landfills, Kleiderly not only creates innovative products but also contributes to reducing the carbon footprint of the fashion industry. Their approach allows customers to participate in environmental conservation while enjoying stylish and functional eyewear. Additionally, Kleiderly is involved in material innovation and chemical engineering, further enhancing its commitment to sustainability and responsible manufacturing practices.

Ben & Frank

Non Equity Assistance in 2021
Ben & Frank is an online optical store aimed at transforming the traditional eyewear market through a customer-focused approach. The company offers a diverse selection of fashionable glasses, including anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant options. By providing an accessible platform for vision testing and a wide range of eyewear products, Ben & Frank enables consumers to find affordable and stylish glasses tailored to their needs.

Balagan Studio

Non Equity Assistance in 2021
Balagan Studio produces shoes and consumer goods. Their products include leather belts, shoes, bags, and accessories. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.

Calypsa

Non Equity Assistance in 2021
Calypsa is a manufacturer of swimwear and activewear designed to empower women by enhancing their comfort and confidence. The company focuses on creating fashionable collections that feature designs from around the globe, ensuring a perfect fit for various body types and occasions. By prioritizing customer feedback and analyzing extensive data, Calypsa aims to deliver swimwear that meets the needs and preferences of women. The brand name, inspired by the sea goddess Calypso, reflects a commitment to providing a soothing and enjoyable experience, evoking a sense of ease and satisfaction. Through its innovative approach, Calypsa seeks to revolutionize swimwear, making it a desirable choice for women everywhere.

GoodStyle

Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

Minishoes

Non Equity Assistance in 2021
Minishoes is a Spanish company operating in the footwear industry, focusing on children's shoes. The company offers a diverse range of products, including sneakers, bluchers, boots, booties, crab shoes, child moccasins, sandals, house slippers, school shoes, and communion shoes. In addition to footwear, Minishoes also provides accessories such as socks, belts, hair bands, towels, and hats. The brand is dedicated to catering to the needs of children, ensuring a wide selection of stylish and practical options for various occasions.

Tropicfeel

Non Equity Assistance in 2021
Tropicfeel operates an online retail platform specializing in travel-related footwear, clothing, and accessories. The brand emphasizes versatility and sustainability, offering products designed for comfort and functionality during travel. Tropicfeel aims to enhance the travel experience by providing innovative solutions that cater to the needs of modern travelers. With a focus on responsible travel, the company seeks to challenge conventional tourism practices and promote a more sustainable approach, recognizing the importance of preserving local cultures and environments. By making travel accessible and enjoyable year-round, Tropicfeel fosters a community of travelers who prioritize both adventure and responsibility.

Superplastic

Non Equity Assistance in 2021
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Laine London

Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing tailored designer dress rentals, including wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. Co-founders Lundyn Carter and Miriam Williams sought to create a modern and enjoyable experience for brides, focusing on inclusivity and accessibility. By offering a rental model, Laine London enables brides to access high-quality designer dresses at affordable prices, making the process less stressful and more personalized. The company aims to redefine the traditional bridal shopping experience, ensuring every bride can find a dress that resonates with her style and vision.

Underoutfit

Non Equity Assistance in 2020
Underoutfit is an apparel and fashion company that sells women's clothing online, including shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, sports bras, and more.

ANIA KRUK

Non Equity Assistance in 2019
ANIA KRUK is an e-commerce platform that sells jewelry. They are also involved in producing and designing jewelry. They offer earrings, necklaces, rings, and unisex bracelets. They allow their customers to directly buy goods from the seller over the internet using a web browser or a mobile app.

Bailanina

Non Equity Assistance in 2018
Bailanina is a children's clothing rental company that offers clothes from major brands rented for a fraction of the original price. It was founded by Rubia Basile in 2017 and it is headquartered in Sao Paulo, Brazil.

Sepiia

Non Equity Assistance in 2018
Sepiia is an intelligent clothing company established in 2016, focusing on the production of sustainable garments manufactured in Spain. Leveraging innovative materials, Sepiia offers durable clothing that requires no ironing and resists body odor, ensuring comfort and breathability for its customers. The company is committed to sustainability and aims to revolutionize the fashion industry with its technological fashion products, which are set to launch in September.
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