Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.
Reefreshed
Non Equity Assistance in 2023
Reefreshed is a beauty platform that provides software marketplace for products & services to consumers and businesses with delivery for the beauty services marketplace ,consumers book beauty services by seamlessly integrating real-time booking and a virtual lineup system. Cashless and all payments made trough Reefreshed intelligently places you in a digital queue, allowing you to track your place in line and receive notifications when it's your turn. Also features category-specific SaaS platform for beauty providers and products . The company was founded in March 2020 and is headquartered in Toronto Canada.
SalonScale
Grant in 2023
SalonScale Technology Inc. is a Canadian company founded in 2018 that specializes in providing innovative solutions for hair salons. It has developed a Bluetooth-based scale designed for accurately measuring hair color products. This technology is complemented by a mobile platform that allows salons to manage product usage and costs through a web-based dashboard. SalonScale aims to empower stylists by offering tools that enhance inventory management and cost calculation, enabling salons to differentiate between the costs of hair color and stylist labor. With a rapidly growing user base of over 1,000 salons in North America, SalonScale is committed to supporting the success of hairstylists through its smart technology solutions.
Glam and go
Non Equity Assistance in 2022
How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.
Handsome App
Grant in 2022
Handsome App is a professional networking platform specifically designed for beauty professionals, launched in 2018 and based in Austin, Texas. The application enables users in the beauty and barber industries to create digital portfolios, facilitating the showcasing of their skills and work. It also provides a space for users to ask questions and receive answers, fostering an online community that supports career development. Additionally, the platform allows users to search for job opportunities and post job listings, helping them to advance their careers and gain credibility within the industry.
Jüsto
Non Equity Assistance in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.
Partner in Cream
Non Equity Assistance in 2022
Partner in Cream is a digital direct-to-consumer skincare brand that focuses on delivering natural skincare solutions tailored to individual skin types. The company offers a range of products free from harmful ingredients, aiming to promote healthy and rejuvenating skin. By providing the appropriate cream for each skin type and serum for various skin concerns, Partner in Cream enables consumers to create personalized skincare routines that cater to their specific needs.
Gitti
Non Equity Assistance in 2021
gitti GmbH is a Berlin-based company that specializes in developing eco-friendly beauty products, primarily focused on manicure and nail care. Founded in 2018, the company offers a range of products including nail colors, manicure sets, and other beauty items that are formulated with natural ingredients. gitti emphasizes conscious beauty innovations, ensuring its offerings have a low ecological footprint. The products are water-based, vegan, odorless, and free from harmful chemicals, catering to consumers seeking safer alternatives to conventional beauty products. gitti operates primarily through online sales, making its environmentally friendly beauty solutions accessible to a wider audience.
InPock
Non Equity Assistance in 2021
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
Botanima Organics
Non Equity Assistance in 2021
Botanima Organics is a wellness and beauty brand based in Las Vegas, Nevada, specializing in cannabis-derived products. The company develops a diverse range of offerings, including nutritional supplements, premium skincare, and well-being products. By combining scientific research with beauty and style, Botanima Organics aims to provide clarity and wisdom in the often chaotic landscape of modern life. Its online platform serves as a gateway to a variety of products designed to enhance personal wellness and relieve stress, promoting a holistic approach to beauty and health.
Petitpeu
Non Equity Assistance in 2021
Petitpeu is an online platform for customizing and sending personal care gifts.
Laconicum
Non Equity Assistance in 2021
Laconicum specializes in the online retail of cosmetics and personal care products, offering a diverse range of skincare, haircare, body care, makeup, and fragrance items from various brands. The company provides a curated selection of beauty products suitable for all skin and hair types, along with informative articles that cover beauty trends and offer practical advice. This approach enables customers to make informed choices regarding their beauty routines while discovering high-quality indie beauty products. Among the products offered are limitless lash mascara, heightened volumizing conditioner, heightened volumizing shampoo, unwind-detangling primer, and daily calma conditioner.
Freshly Cosmetics
Non Equity Assistance in 2021
Freshly Cosmetics is a cosmetics brand focused on providing innovative, vegan skincare solutions suitable for all skin types. The company emphasizes wellness and sustainability by offering natural, non-toxic, and cruelty-free products. Its diverse product range includes face creams, hand creams, lotions, body washes, and items for pets and children. Freshly Cosmetics also prioritizes environmentally friendly practices, utilizing recyclable materials for its packaging. Through its commitment to health and environmental responsibility, the brand aims to deliver effective skincare options that are both safe for consumers and gentle on the planet.
Zamface
Non Equity Assistance in 2020
Zamface is operated by Zackdang Company and serves as a beauty video application designed to assist users in analyzing cosmetics and their compatibility with individual skin types. The platform offers features such as personal color diagnosis, makeup tutorials, and product reviews, along with recommendations from beauty influencers. By providing these resources, Zamface aims to help users select beauty products that complement their unique coloring and preferences.
Sallve
Non Equity Assistance in 2020
Sallve is a direct-to-consumer beauty brand in Brazil that focuses on creating high-quality, safe cosmetics at fair prices. The company targets Gen Z and millennial consumers, offering a variety of personal care products such as cleansers, antioxidant moisturizers, and scrubs. Sallve's innovative approach is underpinned by a team of co-founders who include successful digital entrepreneurs, a prominent beauty influencer, and experienced professionals from the beauty industry. By leveraging an online platform, Sallve aims to meet the discerning needs of young consumers, positioning itself as a preferred choice for those seeking effective skincare solutions.
Foxy
Pre Seed Round in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.
Afropolitan
Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.
Afrocenchix
Non Equity Assistance in 2020
Afrocenchix is a beauty care brand focused on providing natural hair care products specifically designed for curly and multi-textured hair. Recognizing the unique challenges faced by customers in the $42 billion afro haircare market, Afrocenchix adopts a customer-centric and data-driven approach to formulate and manufacture its products. The brand has successfully sold over 65,000 bottles of its safe and effective products, which are made from natural and organic ingredients. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made with ethically sourced raw materials, free from preservatives. The brand's award-winning offerings have received recognition in prominent publications such as Vogue and have garnered an average customer rating of 4.7 stars from thousands of reviews.
Latched and Hooked Beauty
Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.
Spraise
Non Equity Assistance in 2020
Spraise is a body care products manufacturer committed to promoting skin health and self-care. It offers a range of vegan, plant-based products designed to nourish and benefit the skin, while keeping the self-care routine simple and affordable.
SQIN
Non Equity Assistance in 2020
SQIN is a leader in personalized dermatological treatment, serving over 100,000 patients annually. The company has created a personalized AI skin advice app that assists users with their skin health throughout their lives. This app includes a tailored skin training program based on individual needs, assessed through an AI skin scan. Users also have access to dermatologists who provide professional skin analysis digitally, eliminating long wait times. Additionally, SQIN offers interactive and personalized educational content to enhance user knowledge. The company employs artificial intelligence to deliver skin and hair diagnostics, offering advice on skincare and beauty products, as well as digital prescriptions and integrated pharmacy services. This innovative approach allows users to engage with their beauty and health in a gamified manner, fostering personal growth and informed decision-making.
Promobit
Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.
Singu
Non Equity Assistance in 2019
Singu is an online platform based in Sao Paulo, Brazil, that connects individuals with professionals in the beauty and wellness industry. Founded by Tallis Gomes in October 2015, the platform allows users to find and schedule a variety of services, including manicure, makeup, massage, and hair removal, at their convenience. By facilitating direct communication between clients and beauty experts, Singu enables customers to receive services in the comfort of their homes while also providing service providers with a means to promote their offerings.
FroHub
Non Equity Assistance in 2019
FroHub is an online platform designed for Afro hairdressers and beauticians to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub enables clients to discover nearby services, read reviews, and book appointments with ease. Beyond a simple booking system, it serves as a community forum where black women can learn about hair care, access blogs, watch tutorials, and share ideas. FroHub aims to foster trust and collaboration within the Afro hair and beauty community while facilitating the transition of a traditionally offline industry into the digital realm.
InPock
Non Equity Assistance in 2019
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
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