Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Tanoshi is dedicated to providing equitable digital education for children aged 6 to 12 by developing consumer electronic products that are fun, safe, and educational. The company focuses on creating an Android laptop that enhances parental control and educational efficiency. Its products feature an inbuilt camera and proximity sensors, allowing for a tailored learning experience while helping to bridge the technology learning gap. Pre-loaded with age-appropriate educational applications, Tanoshi's devices enable parents to monitor their child's activities and customize device settings. Additionally, the laptops are designed to help students acquire essential skills, including computer programming, ensuring they are well-prepared for the future in an increasingly digital world.
Storybook
Grant in 2022
Storybook is an application that integrates infant massage techniques with bedtime stories and music, aimed at enhancing the bonding experience between parents and their children. Founded in 2018 by Daniela Vega and Francisco Cornejo, the app is designed to assist families in achieving better relaxation and sleep. According to the company, 80% of children using the app experience improved sleep, and 89% of parents report stronger connections with their children. By promoting deeper sleep and minimizing nightmares, Storybook helps alleviate stress for both parents and children, ultimately contributing to the physical and emotional well-being of families. The content of the app is overseen by a scientific committee, ensuring its effectiveness and reliability.
Kokoji
Non Equity Assistance in 2021
Kokoji is an audio technology platform focused on enhancing children's learning experiences through auditory content. The company redesigns how children consume content, emphasizing audio to support language, brain, and emotional development. Kokoji's services aim to inspire children and engage them in a new content ecosystem, providing resources that foster cognitive and emotional growth through effective auditory stimulation.
KiddieKredit
Non Equity Assistance in 2021
Kiddie Kredit is a mobile chore-tracking app designed to enhance financial literacy among children by teaching them about credit management. The app operates on the principle that a child's performance in completing household chores directly affects their Kiddie Kredit score, which mimics traditional credit scoring models. Children can record their completed chores, which are then approved or denied by a parent or guardian. The app calculates a weekly score based on the quantity and punctuality of chores completed, ultimately determining the amount of their predetermined weekly allowance, which can be monetary or non-monetary. This engaging platform aims to foster a better understanding of credit concepts in a fun and interactive way.
Peppy Pals
Non Equity Assistance in 2021
Peppy Pals is a developer of educational apps and books aimed at nurturing social and emotional intelligence in children aged 2-8 through interactive storytelling. The offerings feature five animal characters that help children learn about emotions and empathy without the use of text, scores, or in-app purchases, creating a stress-free environment. Designed in collaboration with early childhood education experts and psychologists, Peppy Pals promotes an inclusive learning experience that is accessible to children globally, including those with special needs such as Autism, ADHD, and Asperger’s. The playful nature of the applications encourages meaningful conversations between children and adults, fostering healthy relationships and emotional management within families. Peppy Pals aspires to contribute to a world free from bullying and exclusion.
Minishoes
Non Equity Assistance in 2021
Minishoes is a Spanish company operating in the footwear industry, focusing on children's shoes. The company offers a diverse range of products, including sneakers, bluchers, boots, booties, crab shoes, child moccasins, sandals, house slippers, school shoes, and communion shoes. In addition to footwear, Minishoes also provides accessories such as socks, belts, hair bands, towels, and hats. The brand is dedicated to catering to the needs of children, ensuring a wide selection of stylish and practical options for various occasions.
São Paulo para Crianças
Non Equity Assistance in 2020
Operator of an online events and places discovery platform intended to encourage play in childhood and the connection between parents and children. The company specializes in promoting events, tours and trips for babies, children and teenagers with up-to-date and complete information, allowing users to find different places, compare options, choose different tours, and organize the family's leisure schedule easily.
Erase All Kittens
Non Equity Assistance in 2020
Erase All Kittens is a web-based coding game aimed at teaching young children, particularly girls, essential programming skills through engaging, story-driven gameplay. The game combines elements of adventure with the ability for players to edit the underlying code that shapes their gaming experience, allowing them to build and modify levels as they progress. By focusing on gamification, Erase All Kittens seeks to empower children with confidence in their technical abilities from an early age, ultimately addressing the gender gap in technology. Through its innovative approach, the company aims to transform children's perceptions of coding and inspire interest in future degrees and careers in the tech field.
Kinfo
Non Equity Assistance in 2020
Developer of a recommendation platform designed for parents to take care of their children. The company is currently operating in Stealth mode.
Musemio
Non Equity Assistance in 2020
Musemio Ltd is an educational technology company based in London, founded in 2019. It offers a mobile augmented and virtual reality application that provides children with immersive learning experiences through interactive quests. The app features co-created narrative content from cultural institutions worldwide, allowing children to explore themes related to history and the arts from the comfort of their homes. By engaging in these bite-sized adventures, children develop 21st-century skills while gaining valuable cultural knowledge, which fosters a globally-minded perspective. Musemio's approach is informed by extensive research and testing involving over 3,000 children, in collaboration with experts from the UCL Institute of Education. The company partners with various cultural organizations, including the National Maritime Museum of Greenwich and the Petrie Museum of Egyptian Archaeology, and is in the process of onboarding additional global partners.
Whisbear
Non Equity Assistance in 2019
Whisbear is a multi-award-winning company that specializes in innovative sleep aids for newborns. Founded by two mothers who sought to ease the transition from prenatal to postnatal life, Whisbear's flagship product, The Humming Bear, recreates the soothing sounds of the womb. This unique stuffed teddy bear features the CRYsensor, an intelligent device that activates calming pink noise when it detects a baby crying. By mimicking familiar sounds, Whisbear helps infants manage colic and filter out environmental noise, facilitating a smoother sleep experience. Additionally, the bear serves as a sensory toy that promotes fine motor and sensory development, making it more than just a sleep aid.
Kar4kids
Non Equity Assistance in 2019
Kar4kids is a transport application that provides child mobility solutions for parents thinking of facilitating their family's routine. The app allows children and young people to do the activities that will most contribute to their future - languages, swimming, programming, among others -, without mothers and guardians having to travel for this. Kar4kids was established in 2018 and is based in Mogi das Cruzes, SP, Brazil.
Nuri
Non Equity Assistance in 2019
Nuri provides baby products online. The freezer dishes are part of a small range of attractive and functional children's tableware. The wealth of information on the subjects of complementary foods and baby-led weaning can overwhelm new parents. They sell baby products such as complementary food books, pregnancy and lactation products, babies and toddlers, children's tableware and cookbooks, and so on. They also provide delivery services.
Autsera
Non Equity Assistance in 2019
Autsera is a children's game studio that develops mobile games to enhance social communication skills in children, particularly those on the autism spectrum or with special needs. Their science-backed games employ gamification and proven therapy techniques to target emotional intelligence, expressive skills, and social engagement. By making these interventions accessible and engaging, Autsera aims to empower children to develop self-sufficiency, confidence, and the tools to achieve their dreams.
Bailanina
Non Equity Assistance in 2018
Bailanina is a children's clothing rental company that offers clothes from major brands rented for a fraction of the original price. It was founded by Rubia Basile in 2017 and it is headquartered in Sao Paulo, Brazil.
Mumablue
Non Equity Assistance in 2017
Mumablue is a publisher specializing in personalized children's storybooks. They offer a range of illustrated tales, incorporating elements like names, superpowers, and unique themes. A distinctive feature is the ability to customize books with a child's name and appearance, fostering engagement and learning. The company also employs codes for special offers.
eKidz.eu
eKidz.eu GmbH is an educational platform based in Munich, Germany, that supports parents and teachers in enhancing children's reading and language skills. Founded in 2017, the platform offers a comprehensive range of resources, including digital children's books, structured across eleven reading stages, speech development training, reading companion exercises, and animated videos. These elements are designed to make learning German engaging and effective for young learners. The application is compatible with iOS devices, facilitating accessibility for both educators and families. By providing well-organized content and innovative tools, eKidz.eu aims to simplify and enrich the process of language acquisition for children.
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