Google for Startups

Carefully designs digital networks to expand local communities, fostering connected groups of parents, neighbors, small businesses, and organizations. It focuses on building trust among parents for shared care, offering mutual aid and redefining traditional care models for the digital age.

Storybook is a mobile application designed to enhance parent-child bonding and improve children's sleep quality. Founded in 2018 by Daniela Vega and Francisco Cornejo, the app integrates infant massage techniques, calming bedtime stories, and soothing music to create a relaxing environment for children. The content of the app is overseen by a scientific committee, ensuring its efficacy in promoting better sleep habits. According to the company, 80% of children using the app experience improved sleep, while 89% of parents report stronger connections with their kids. By fostering relaxation and reducing nightmares, Storybook aims to alleviate stress for both parents and children, ultimately contributing to their overall physical and emotional well-being.

Kokoji is an audio technology platform focused on enhancing children's learning experiences through auditory content. The company redesigns how children consume content, emphasizing audio to support language, brain, and emotional development. Kokoji's services aim to inspire children and engage them in a new content ecosystem, providing resources that foster cognitive and emotional growth through effective auditory stimulation.

Kiddie Kredit is a mobile chore-tracking app designed to enhance financial literacy among children by teaching them about credit management. The app operates on the principle that a child's performance in completing household chores directly affects their Kiddie Kredit score, which mimics traditional credit scoring models. Children can record their completed chores, which are then approved or denied by a parent or guardian. The app calculates a weekly score based on the quantity and punctuality of chores completed, ultimately determining the amount of their predetermined weekly allowance, which can be monetary or non-monetary. This engaging platform aims to foster a better understanding of credit concepts in a fun and interactive way.

Peppy Pals is an innovative company focused on enhancing social and emotional intelligence in children aged 2 to 8 through engaging apps and books. Their award-winning products utilize storytelling and feature five animal characters that embody essential emotional skills, allowing children to explore feelings without traditional score-based metrics or language barriers. Developed in collaboration with early childhood education experts, including psychologists, Peppy Pals promotes a unique, relaxed learning environment that fosters empathy and healthy relationships among family members. The absence of in-app purchases ensures a stress-free experience, making the applications accessible to a diverse audience, including children with special needs such as Autism, ADHD, and Asperger's. Peppy Pals envisions a future free from bullying, hatred, and exclusion, facilitating meaningful conversations about emotions in an entertaining context.

Minishoes is a Spanish manufacturer of children's footwear offering a range of locally produced shoes for babies, girls, and boys, including sneakers, boots, sandals, moccasins, and school shoes. The products are made from materials such as leather and cloth and are designed for durability and comfort, reflecting an artisan-crafted approach to locally manufactured footwear for the kids' market.

São Paulo para Crianças is an online platform that helps parents discover and book events, tours, and trips for children and teenagers in São Paulo. It offers up‑to‑date information on activities, allows comparison of options, and assists families in planning leisure schedules.

Kinfo is a software development company that builds free e-commerce applications for baby products, including toys, books, and clothing, and provides a digital recommendation platform for the parenting community. The platform collects and shares reviews of children-related shops and resources, offering community-based recommendations, parent-driven feedback, and curated information on stores and books. Through these features, Kinfo helps parents make informed decisions, discover trusted businesses, and connect with a broader network of families with similar needs and experiences.

Musemio is an education technology company that delivers culture-focused learning experiences for children through a mobile extended reality platform. The company combines immersive XR quests, co-created content from cultural partners worldwide, and in-house development to provide bite-sized, home- and classroom-accessible experiences that teach history, art, and global cultures while developing 21st-century skills through play. Founded in 2019 and based in London, Musemio collaborates with major cultural institutions such as the National Maritime Museum Greenwich, Petrie Museum of Egyptian Archaeology, and London Transport Museum, grounding its content in best-practice research and validation with thousands of children, supported by academic partners. The platform blends virtual reality, adaptive storytelling, and gamified exploration to offer personalized learning pathways that make cultural education engaging and accessible outside traditional settings.

Erase All Kittens is a web-based gaming platform that aims to teach young children, particularly girls, essential programming skills through engaging, story-driven gameplay reminiscent of classic platform games. By allowing players to edit the code that shapes their game environment, it offers a unique interactive experience where children can build and modify levels as they progress. The company's mission is to empower children with confidence in their digital abilities and to address the gender gap in technology by equipping them with transferable coding skills at an early age. Through its innovative approach, Erase All Kittens seeks to transform perceptions of coding among young girls and inspire future careers in tech.

Nuri provides baby products online. The  freezer dishes are part of a small range of attractive and functional children's tableware. The wealth of information on the subjects of complementary foods and baby-led weaning can overwhelm new parents. They sell baby products such as complementary food books, pregnancy and lactation products, babies and toddlers, children's tableware and cookbooks, and so on. They also provide delivery services.

Kar4kids is a transport application that provides child mobility solutions for parents thinking of facilitating their family's routine. The app allows children and young people to do the activities that will most contribute to their future - languages, swimming, programming, among others -, without mothers and guardians having to travel for this. Kar4kids was established in 2018 and is based in Mogi das Cruzes, SP, Brazil.

Autsera is a children's game studio that develops mobile games to enhance social communication skills in children, particularly those on the autism spectrum or with special needs. The company's science-backed games employ gamification and proven therapy techniques to target emotional intelligence, expressive skills, and social engagement. By making these interventions engaging and accessible, Autsera aims to empower children of all abilities to develop the social and communication skills needed for self-sufficiency and confidence.

Bailanina is a children's clothing rental company that offers clothes from major brands rented for a fraction of the original price. It was founded by Rubia Basile in 2017 and it is headquartered in Sao Paulo, Brazil.

Mumablue is a publisher specializing in personalized children's storybooks. They offer a range of illustrated tales, incorporating elements like names, superpowers, and unique themes. A distinctive feature is the ability to customize books with a child's name and appearance, fostering engagement and learning. The company also employs codes for special offers.

Chessed.me is a digital platform that provides live, personalized chess instruction for children to improve concentration and cognitive abilities. The service supports one-on-one or small-group sessions via video conferencing and includes progress tracking, flexible scheduling, and trial sessions to enable tailored learning and ongoing development of strategic thinking.

ekidz.eu develops an educational platform designed to enhance children's reading skills. It offers structured content, including books, speech development training, and interactive exercises, all compatible with iOS devices.