Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Earthbond is a company focused on providing carbon accounting information for commercial and residential clients in Africa. By analyzing energy consumption and financial data, Earthbond connects users with renewable energy vendors, particularly in the solar energy sector. This approach enables homes and businesses to achieve cost savings while contributing to environmental sustainability. Additionally, the company aims to leverage the collective power of neighborhoods to enhance pricing and financing options for its clients, promoting a more accessible transition to renewable energy solutions.
Upliance.ai
Non Equity Assistance in 2024
Upliance.ai is a startup focused on developing AI-powered home appliances aimed at simplifying the cooking process. The company's flagship product, the AI Cooking Assistant, offers a wide variety of recipes and features smart appliances capable of performing multiple cooking tasks, including chopping, stirring, sautéing, whisking, blending, boiling, steaming, cooking, kneading, and self-cleaning. Additionally, these appliances are equipped with an integrated smart weighing scale, allowing users to prepare meals with ease and convenience, ultimately enhancing their overall cooking experience.
GoBeba
Non Equity Assistance in 2023
GoBEBA is a quick-commerce retailer specializing in essential household goods and groceries, including bulk utilities such as LPG gas and drinking water. The company operates a network of micro-fulfillment centers, also known as dark stores, which facilitate rapid order fulfillment. GoBEBA offers a multi-channel ordering system supported by an AI-driven logistics and inventory management platform, enabling delivery within 30 minutes for daily essentials. Its business model connects local merchants with consumers and logistics providers through a curated digital marketplace, providing a wide range of services such as grocery shopping, food delivery, and access to essential commodities at competitive prices.
eWAKA
Non Equity Assistance in 2023
eWAKA is a mobility technology company that develops and manages commercial micro-mobility fleets. Their platform offers sustainable and efficient electric vehicles, including bicycles, kickscooters, and electric bikes, to enhance productivity and utility for both personal and business use.
Aromajoin
Non Equity Assistance in 2022
Aromajoin Corporation, founded in 2012 and headquartered in Kyoto, Japan, specializes in the manufacturing and sale of aroma control devices and cartridges. The company develops innovative scent technology that integrates hardware, software, and chemical solutions to digitalize aromas and create new communication channels beyond traditional mediums. Its flagship products include the Aroma Shooter, which employs a space-time aroma control technique, and the Aroma Stage, an internet-based platform that allows users to log in and interact with scents. Aromajoin also creates various content, such as aroma-integrated applications and games, to enhance user experience and engagement through immersive scent-based interactions.
Tanoshi
Non Equity Assistance in 2022
Tanoshi is dedicated to providing equitable digital education for children aged 6 to 12 by developing consumer electronic products that are fun, safe, and educational. The company focuses on creating an Android laptop that enhances parental control and educational efficiency. Its products feature an inbuilt camera and proximity sensors, allowing for a tailored learning experience while helping to bridge the technology learning gap. Pre-loaded with age-appropriate educational applications, Tanoshi's devices enable parents to monitor their child's activities and customize device settings. Additionally, the laptops are designed to help students acquire essential skills, including computer programming, ensuring they are well-prepared for the future in an increasingly digital world.
Clevergy
Non Equity Assistance in 2022
Clevergy is a technology company specializing in energy management solutions. It designs and programs electronic components, developing firmware for various control units. The company operates an innovative energy optimization platform that empowers users to understand and manage their energy consumption effectively. By collaborating with marketers, Clevergy aims to facilitate energy transformation in residential settings. Its platform offers tools that provide personalized advice, promote bill savings, and help users understand their consumption habits. This approach enables businesses in the energy sector to make informed decisions and enhances customers' overall energy experience.
Emendu
Non Equity Assistance in 2022
Emendu is a B2B subscription platform that simplifies access to technology by allowing companies to rent essential devices on a monthly basis. The platform offers a variety of devices, including computers, smartphones, and tablets, all of which come with insurance and require no long-term commitments. By providing this service, Emendu helps businesses optimize their working capital and minimize costs associated with purchasing technology outright. This model not only facilitates easier access to necessary tools but also adds value through its comprehensive digital product offerings.
Yosh.AI
Non Equity Assistance in 2022
Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company develops AI voice assistants specifically for the retail sector, facilitating voice commerce on platforms such as Google Assistant and Alexa. These assistants are designed to handle advanced voice search, product purchases, and automate customer service functions, including FAQs, store locations, and delivery tracking. Additionally, Yosh.AI offers visual search tools and automated tagging services to enhance user engagement and optimize costs for fashion retailers. Recognized as a global partner by Google, Yosh.AI has received multiple awards for its innovative contributions to e-commerce and retail, including accolades for best tech startup and applications of AI in retail. The company has successfully implemented its solutions in various sectors, including partnerships with well-known retailers and banks in the UK and Poland.
Eden Life
Non Equity Assistance in 2022
Eden Life Inc., based in Lagos, Nigeria, specializes in tech-enabled housekeeping services for professionals. Through its online platform and mobile application, the company offers a range of services including laundry, meal preparation, house cleaning, equipment maintenance, and meal delivery. By aggregating vendors offering diverse services, Eden Life enables clients to efficiently manage their household chores.
Atmo Home
Non Equity Assistance in 2022
Atmo Home is a consumer brand focused on creating eco-friendly home essentials that enhance everyday routines. Specializing in refillable scented candles made from natural wax blends, Atmo Home's products are designed with sustainability in mind. The candles come in reusable ceramic holders, allowing customers to minimize waste by refilling them with new wax once the original has burned out. With an emphasis on accessibility and customization, Atmo Home aims to support modern consumers in caring for their living spaces while promoting a planet-positive lifestyle.
Cyrus Security
Non Equity Assistance in 2021
Cyrus Security is focused on developing a personal consumer security platform aimed at enhancing individual safety in both digital and physical realms. The platform offers comprehensive protection against fraud, cybercrime, and identity theft by monitoring online accounts, safeguarding personal information, and detecting information leaks. Additionally, Cyrus provides online chat support to assist clients in maintaining their privacy and defending against malicious attacks. Backed by notable venture capital firms and private investors, Cyrus is committed to empowering users to take proactive measures in securing their personal information and well-being.
Casai
Non Equity Assistance in 2021
Casai is a startup in Latin America, merging smart home technology, and premium accommodation to innovate the hospitality industry. It is a real estate platform for fully-furnished premium apartments in Mexico City and is a hospitality concept designed for the nomadic generation. Casai curates beautiful apartments that merge the design and comforts of a boutique hotel with the technology of a San Francisco home and the local ambiance of a vacation rental.
Playbrush
Non Equity Assistance in 2021
Playbrush GmbH, founded in 2014 and based in Vienna, Austria, develops innovative smart devices that enhance the tooth brushing experience for children. The company’s flagship product is a colorful smart toothbrush attachment that transforms any manual toothbrush into a gaming controller. This device allows users to control interactive mobile games through their brushing movements, making oral hygiene routines engaging and enjoyable. Playbrush incorporates personalized feedback, statistics, and rewards to promote effective brushing habits. In addition to the attachment, the company offers a suite of games, a data monitoring application for parents, and regular supplies of toothbrushes and toothpaste. Playbrush products are available online and through various retailers in Australia, the United Kingdom, and other international markets.
HomeHero
Non Equity Assistance in 2021
HomeHero is a digital home management platform that simplifies the management of household tasks and expenses. The company offers a cloud-based system that integrates mobile and IoT technologies to streamline various services. Users can manage utility bills, household chores, and home repairs all in one place, allowing for efficient handling of maintenance issues, booking cleaners, and managing administrative tasks such as receiving packages or granting access to contractors. By providing access to online experts for live chat support, HomeHero aims to save users both time and money with a comprehensive solution for home management.
TULU
Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.
Balagan
Non Equity Assistance in 2021
Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.
smarTrike Marketing
Non Equity Assistance in 2021
Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.
Allzone
Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.
Chronoexpert
Non Equity Assistance in 2021
Chronoexpert is an online marketplace focused on the buying and selling of luxury second-hand watches. Founded in Spain, the platform aims to transform the watch market by fostering trust between buyers and sellers. By acting as intermediaries, Chronoexpert ensures secure transactions, providing sellers with insured payments and buyers with authenticated watches, as each timepiece is individually verified by a team of experts. The platform boasts a wide selection of brands and models, catering to various preferences, from modern pieces to limited editions and collectibles. With a combination of advanced technology and dedicated customer service, Chronoexpert positions itself as a reliable resource for watch enthusiasts seeking to engage in the secondary market.
Nature
Non Equity Assistance in 2021
Nature, Inc., established in 2014, is a Japanese company based in Tokyo. It specializes in manufacturing and selling the Nature Remo, a smart device that transforms traditional room air conditioners into smart ones. The device, comprising a controller and a power plug, connects to home appliances via infrared and the internet, enabling users to control their air conditioners remotely, pre-cool spaces, and adjust temperature and humidity. It also includes sensors for temperature, humidity, motion, and illumination, and is compatible with voice control via smartphone apps and smart home devices like Google Home and Amazon Echo. By offering this simple, inexpensive, and easy-to-install device, Nature aims to improve consumer comfort and energy efficiency while reducing peak energy demand for utilities.
SOIL
Funding Round in 2020
SOIL is a research and product development firm that specializes in creating Internet of Things (IoT) products aimed at both on-grid and off-grid consumers. The company focuses on integrating cleantech solutions to enhance power and connectivity, ensuring that users can access quality services regardless of their energy sources. By designing innovative products for the consumer electronics market, SOIL aims to improve the quality of life for individuals who require reliable access to power and connectivity in diverse environments.
GoPhone
Non Equity Assistance in 2020
GoPhone is a business that provides a comprehensive protection platform for smartphones. It operates a mobile virtual network, leveraging existing infrastructure from established network providers to offer affordable prepaid mobile phone plans. These plans include various talk, text, and data options, enabling users to access essential communication services at competitive rates.
Promobit
Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.
Yukai Engineering
Non Equity Assistance in 2019
Yukai Engineering Inc., founded in 2007 and based in Tokyo, Japan, specializes in developing and manufacturing communication robots that enhance everyday life experiences. The company's product lineup includes BOCCO, a family robot that allows users to send notifications to connected smartphones, and Qoobo, a robotic pillow that offers comfort through responsive tail movements. Other notable products are Necomimi, a headband with cat ears that react to brainwaves, and Paby, a robot designed to connect working parents with their babies. Yukai Engineering also offers physical computing toolkits for iPhone and iPad devices, as well as interactive devices like teamLabHanger and DLabHook that link physical products to digital displays. The company aims to create joyful moments and facilitate communication among family members through its innovative robotics solutions.
Quryon
Non Equity Assistance in 2018
Quryon specializes in advanced keyword and concept extraction, clustering, and summarization technologies for analyzing large volumes of unstructured text data. The company employs patent-pending semantic algorithms to innovate in the realm of consumer review analysis, aiming to create a search engine specifically tailored for consumer reviews. This service not only enhances the accuracy of search results but also provides meaningful insights that assist consumers in making informed decisions. Additionally, Quryon offers tools such as Curion Neodictionary, Curion Neo Finder, and Cuppectrum, which help businesses across various sectors optimize their data handling by facilitating automatic classification and reducing bias. Through its unique approach, Quryon bridges the gap between traditional search engines and consumer review aggregation platforms.
Mosqitter
Mosqitter is a technology company that develops and markets an innovative, eco-friendly mosquito control solution. Their flagship product is a smart, solar-powered mosquito trap that mimics the behavior of a living being to attract and capture mosquitoes. The device, made of durable stainless steel, is harmless to beneficial insects like butterflies and bees. It can be controlled remotely via a mobile application, providing users with efficient, long-term, and environmentally safe protection from mosquitoes and the diseases they carry, regardless of weather conditions.
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