Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Credits and Lending

KarmaLifeAI

Non Equity Assistance in 2023
KarmaLifeAI is an AI-powered digital solution for the financial well being of blue-collar gig workers and micro-business. The company allows the user to pay directly for key expenditures and smoothen their consumption patterns. It offers real-time access to credit for gig workers, based on their payroll account, through partnerships with the digital platforms they work for. It operates an interest-free subscription model in which the platform or the gig worker can pay a flat fee and access credit equalling up to one-third of their monthly income. The company analyzes alternative data points and payment behavior over time to unlock higher credit lines for the workers.

Moves

Grant in 2023
Moves is making gig work better. We're building the largest community of serious gig workers — helping them manage their overhead and keep them on the road. We help maximize the perks of independent and flexible work, while minimizing the headaches and overhead. Moves partners with gig companies to create seamless experiences for gig workers. Our tailored financial services provide instant payouts and cash advances to your workers. Plus, access our proven worker recruitment channels.

Zanifu

Non Equity Assistance in 2022
Zanifu is a regulated financial technology company that focuses on providing inventory financing for micro, small, and medium enterprises (MSMEs) in Sub-Saharan Africa. The company’s platform facilitates access to working capital by enabling small retailers to procure inventory from suppliers with the option to pay later. Designed with a mobile-first approach, Zanifu's platform is tailored to function effectively in areas with limited internet connectivity, thereby enhancing efficiency in supply chain operations. By addressing the financing needs of MSMEs, Zanifu plays a crucial role in supporting the consumer goods value chain in the region.

Dollarito

Grant in 2022
Dollarito is a digital lending platform that helps the Hispanic population with no credit history or low FICO score access fair credit. The company specializes in the fields of credit, financial services, fintech, and personal finance.

Pivo

Non Equity Assistance in 2022
Pivo is a financial platform designed to support small and medium-sized businesses across Africa by providing access to a comprehensive range of financial services in one location. The platform aims to democratize finance, offering tools specifically tailored for the supply chain sector. By streamlining access to various financial services, Pivo enables its clients to efficiently engage with borderless financial solutions, promoting enhanced operational efficiency and growth opportunities for businesses in the region.

Rupifi

Series A in 2022
Rupifi is a digital B2B platform based in Bengaluru, India, that provides financial solutions tailored for small and medium enterprises. Founded in 2020 by Ankit Singh, Anubhav Jain, and Jawaid Iqbal, the company focuses on offering loans, working capital, and payment services that are designed to enhance financial management for businesses. Rupifi utilizes credit scoring to facilitate fast and scalable B2B credit, enabling companies to access flexible payment methods, including a buy now pay later service with automated reconciliations. This approach aims to empower small businesses in managing their finances more effectively.

Fuell

Non Equity Assistance in 2021
Fuell Technologies, S.L. is a Madrid-based company that specializes in issuing corporate credit cards and providing expense management software for businesses. Founded in 2019, Fuell's platform integrates a corporate card with expense management tools, allowing companies to manage spending in real-time and set budgets without the need for traditional expense reports. The service includes features such as automatic budget updates, credit increases as businesses grow, and cashbacks on various expenditures, including rideshare, fuel, dining, and recruitment services. This innovative approach aims to streamline financial management, offering businesses greater control over their expenses and enhancing operational efficiency.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.

Pezesha

Grant in 2021
Pezesha is a digital financial marketplace based in Nairobi, Kenya, that connects small and medium-sized businesses (SMBs) to various financing options, including working capital, float financing, and LPO financing. Founded in 2016, Pezesha aims to enhance access to affordable credit for micro-businesses by leveraging credit and data analytics to link lenders with low-income borrowers. The platform facilitates a shared economy by converging lending and other financial services, thereby enabling underserved SMBs to participate in the formal financial system. Through its innovative approach, Pezesha seeks to empower businesses and improve their growth potential by providing essential financial resources.

ImaliPay

Grant in 2021
ImaliPay is a financial health platform tailored for freelancers and blue-collar gig workers, collaborating with various gig platforms to deliver essential financial products. The company focuses on creating a supportive ecosystem that allows gig workers to establish a safety net around their employment. By providing easy savings options and transparent financing solutions, ImaliPay aims to enhance the productivity and economic empowerment of these workers. Through its innovative approach, the platform seeks to improve the financial well-being of freelancers and gig workers, enabling them to better manage their finances and achieve greater financial health.

Crop2Cash

Grant in 2021
Crop2Cash is an agricultural technology company focused on empowering smallholder farmers in rural Nigeria by improving their access to financing. The platform facilitates digital payments and streamlines the value chain of food crops, encompassing activities such as weighing, quality control, and extension services. By enhancing transparency and efficiency within the agricultural supply chain, Crop2Cash not only supports responsible farmers but also helps them build their financial identity. This approach allows banks to engage in formal financing with greater confidence, mitigating concerns regarding fund mismanagement and ensuring that farmers receive the capital they need to thrive.

Bulletapp

Non Equity Assistance in 2021
Bulletapp combines the convenience of the UPI payment system with the power of credit for daily spending.

BizCapital

Non Equity Assistance in 2021
BizCapital is a financial services provider that specializes in offering loans to small and micro businesses that lack access to traditional banking institutions. The company employs a digital evaluation system that quickly analyzes and ranks loan requests, allowing for rapid funding decisions. By leveraging technology, BizCapital streamlines the loan application process, enabling clients to secure the necessary funds to support their business operations efficiently through an online lending platform.

Idospay

Pre Seed Round in 2021
Helping businesses suffering from late payments from their clients, by building on community, trust, and transparency.

Rebel

Non Equity Assistance in 2019
REBEL is a data, tech and analytics-driven online platform led by technology and finance entrepreneurs. Founded in 2016, REBEL offers its customers fast, easy and trust-worthy credit of up to 50,000 reais for up to 24 months at interest rates as low as 2.9% per month. In addition, REBEL offers consumers free access to its proprietary REBEL Score, a credit score designed to transparently explain an individual’s credit profile and to suggest actionable steps to improve financial health.

Firgun

Non Equity Assistance in 2018
Firgun is a fintech company focused on providing digital financial services aimed at promoting financial inclusion through microcredit. It targets individuals with limited or no credit history and those lacking access to traditional banking systems. The company collaborates with governments, NGOs, and businesses to develop projects that support Environmental, Social, and Governance (ESG) initiatives, ultimately seeking to alleviate poverty. Firgun utilizes a psychometric credit scoring methodology powered by artificial intelligence and machine learning to assess individuals' financial behaviors and payment intentions. This innovative approach helps create tailored microcredit solutions while enabling investors to earn income through interest.

TerraMagna

Non Equity Assistance in 2018
TerraMagna is a digital lender based in Brazil, specializing in the agricultural sector of Latin America. The company offers a range of financial products tailored to meet the specific needs of farmers and agricultural businesses. These products include personal loans, CFB lending, embedded buy now pay later (BNPL) options for agricultural inputs, and crop-collateralized financing, all accessible through a user-friendly web interface. By addressing the unique challenges and opportunities within agriculture, TerraMagna aims to enhance the resilience of the agricultural value chain and promote sustainable food security.

Savimbo

Savimbo is an environmental management company focused on creating and selling fair-trade climate credits without intermediaries. The company compensates small farmers and Indigenous groups in tropical forests for their efforts in replanting and conserving land, thus generating carbon, biodiversity, and water credits. By employing transparent methodologies, Savimbo directly supports subsistence farmers in their environmental initiatives aimed at reducing carbon emissions. Additionally, Savimbo operates a nonprofit arm that advocates for land rights, literacy, and improved living conditions while facilitating market access for over 99 Indigenous leaders across more than 29 nations and 55 Indigenous groups. The company is committed to promoting sustainable practices and empowering local communities through fair compensation and environmental stewardship.
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